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🚀 Ensure your Black Friday Success in e-commerce with Our Expert Tips 🛒 As an e-commerce professional, you surely know that Black Friday is the golden opportunity to rake in massive profits. 📈💰 It's time to prepare for the shopping frenzy that awaits us! Feeling a bit overwhelmed with where to begin? Fret not, because we've got your back! 🤝 Head over to our blog, where you'll uncover our comprehensive six-step guide to conquering Black Friday sales like a pro. 🌟 Our guide delves deep into the essentials you need to consider when gearing up for this grand shopping extravaganza. From optimizing your website, thourgh handling the surge in traffic, to crafting irresistible promotions that make your brand shine, we've got your strategy covered. 💡 Ready to supercharge your Black Friday preparations? Click the link in our bio to access our blog and get a head start on your path to Black Friday success! 🚀 https://lnkd.in/dyvrsNFq Article author Dorian Pożyczka #newarticle #blackfriday #ecommerce

🛍️ Black Friday 2023: Elevate Your Sales Strategy 📈 As Black Friday approaches, businesses are gearing up for one of the most lucrative shopping events of the year. Here's a strategic roadmap to maximize your sales potential in 2023: 1️⃣ Data-Driven Decisions: Dive deep into your analytics from previous years. Identify best-selling products, peak shopping times, and successful marketing campaigns to inform this year's strategy. 2️⃣ Early Bird Promotions: Kick-off your sales ahead of the curve. Offering early access or special deals to loyal customers can spark initial momentum. 3️⃣ Mobile Optimization: Ensure your website and checkout process are mobile-friendly. With the increase in mobile shopping, a seamless user experience is paramount. 4️⃣ Bundling & Upselling: Offer product bundles at discounted rates or provide incentives for customers to spend a little more to qualify for additional savings. 5️⃣ Engaging Content: Utilize engaging content marketing, including sneak peeks, testimonials, and behind-the-scenes glimpses, to stir excitement. 6️⃣ Inventory & Logistics Prep: Stock up on best-sellers and ensure a smooth shipping process. Consider offering click-and-collect services or express delivery options. 7️⃣ Post-Black Friday Engagement: The sale doesn't end on Friday. Have post-sales strategies, like Cyber Monday deals or extended weekend offers, to keep the momentum going. 8️⃣ Social Proof & Reviews: Showcase positive reviews and testimonials. Peer recommendations can significantly influence purchasing decisions. Remember, while discounts attract, it's the overall shopping experience that retains customers. Prioritize service, value, and engagement to stand out this Black Friday.

🔍 Analysis of the Day: Which Products to Promote for Black Friday? 🔍 Black Friday isn’t just a one-day sprint; it’s a marathon for long-term profitability. Were you already prepared? Perfect. Now, let’s take it a step forward. 🚀 📈 Why Long-Term Profitability Matters It’s easy to focus on quick sales. But the real win? Building long-term customer loyalty. Choose products that don't just sell fast but make customers come back. That's why analyzing Lifetime Value (LTV) net of Cost of Goods Sold (COGS) is crucial. 🎯 Action Plan Products with the highest LTV net of COGS are your Black Friday MVPs. Highlight them on your homepage and ads. That’s how you don’t just win Black Friday but turn seasonal shoppers into lifetime customers. 🌟 📊 Step-By-Step Analysis: Getting Net LTV by First Product Purchased You can follow this step to get this data manually, or you can skip this and use the following prompt in Polar Analytics AI-Powered Report Builder ;) 1️⃣ Export Data: From Shopify, export all orders and customers. 2️⃣ Google Sheets: Import this data into separate tabs: 'Orders' and 'Customers.' 3️⃣ Match IDs: Link each order to its customer by ID. 4️⃣ Count Purchases: Use COUNTIFS to see how often each customer ordered. 5️⃣ Average Frequency: Use AVERAGE on the counts to get overall frequency. 6️⃣ First Product: Sort data using UNIQUE to identify the first product purchased. 7️⃣ Group Products: Create a 'ProductFirstPurchases' tab to group first purchases. 8️⃣ Calculate LTV: (Average Value x Frequency) - COGS. 9️⃣ Net LTV: It’s LTV minus COGS. 🔟 Take Action: Feature a high LTV net of COGS products on the homepage and ads. PS: This is one of the 30+ analyses from our ultimate Gear Up for Black Friday checklist (link in first comment)

Ready to take the pressure off Black Friday and boost your sales? Learn how our expertly crafted landing pages can make it easier for potential customers to navigate your best deals and ultimately increase your revenue. Check out the full step-by-step guide here: https://bit.ly/47qViSF #blackfridaymarketing #blackfridaymarketingtips #webdevelopment #landingpagedesign

Today we launched our Black Friday sale. 58% of people in a poll I ran think that’s desperate. Why we started 2 weeks early & why we love this type of a sale: Why start Black Friday 2 weeks early? More Time for Customer Acquisition: 14 days is more time to scale and optimize ad campaigns. Black Friday sales are great customer acquisition, we want to maximize ad spend. Holiday Shopping is Happening Earlier: Many brands started Black Friday sales on 11/1. Amazon turned “Turkey 5” into “Turkey 11”, starting Black Friday deals on 11/17. Our customers are gift shopping now, we don't want other brands to convert them. They know early this is our best offer, no need to wait. Higher LTV Customers: Nate Lagos observed customers buying before Black Friday have higher LTVs. They don't wait for the biggest deal on Black Friday. They see something they want and buy it. Shout out to Nate for sharing that knowledge. Why do we love this sale? Our Black Friday sale is $20 off $60, $40 off $120 and $80 off $240. You might be thinking… Bryan, 33% off site wide is steep for a low margin brand. Our margins won't be as low as you'd think. Here's why: Bundling is the magic of DTC. Amazon and Target are our biggest channels. Discounts on single unit orders on DTC are less profitable than with retailers and price scrapping is an issue. Not a great option. Our DTC margins explode when customers buy more units. A 1 lb box costs $10 to ship, a 4 lb box is $12. Pick/pack fees are $1.75 for one unit, only $.50 for each additional. That's $11.75/unit to fulfill a 1 unit order and $2.70/unit for a 6 unit order. Another benefit to margins. 33% off site wide is marketing gold. But, nominal tiered discounts reduce the average % discount. The average discount will be around 25% off. For example: - $60 order at $20 off is a 33% discount - $100 order at $20 off is a 20% discount Final Thoughts Early Black Friday isn't the right answer for every brand. This sale structure crushed it last year. We want to test what happens with the extended window.

Ever wondered why customers abandon their carts? As Black Friday nears, here are three key signals they might be sending: 1️⃣ Issues during the Purchase Journey - broken CTAs, login troubles, out-of-stock alerts. 2️⃣ Lack of Product Info - frequent post-checkout page visits, seeking Contact Us or FAQs. 3️⃣ Reality doesn't match Expectations - exiting after seeing unexpected costs, disruptive pop-ups, slow site speed. In the e-commerce world, particularly during massive sales events like Black Friday, you don’t always know the questions you'll need to ask until you're in the thick of things. While most analytics tools require constant tweaking and re-installation of tracking codes for every new scenario you want to investigate, Insightech requires just a one-time setup. That's right! Install the tracking code once during setup, and you're equipped to retroactively dig into any issue or business question that arises – without additional (and tedious) manual tracking. #ecommerce #retail #sales

How not to LOSE MONEY during BLACK FRIDAY 👇 During Black Friday, many e-commerce businesses make a lot of sales, but few optimize their profits. I've seen companies come out of Black Friday with nothing to show for it. The issue is very straightforward. Follow me... During Black Friday, many discounts are offered. Discounts reduce profit margins. Low margins mean low profits. Simple, right? So here are some strategies to optimize your e-commerce profits (and not just the revenue): 📈 START DOING A LOT OF LEAD GENERATION Advertising at the end of November will cost you much more. Emails, however, will always cost you zero. The more emails you have, the less your purchases will cost. Bonus tip 🎁: Also collect phone numbers for SMS strategies. 📈 DISCOUNTS SHOULDN'T BE TOO HIGH People don't want to save money; they want the feeling of saving money. 40% off sales can convert as well as 50% off sales. But your margin will be significantly higher. 📈 INCREASE THE AVERAGE CART VALUE During Black Friday, people buy very impulsively. You can use this to your advantage: add cross-sells, bump offers, and upsells. You'll increase the average cart value and improve your margins. Good growth, Damy

Black Friday. It's coming. 🛍️🛍️🛍️ Each year, this huge retail extravaganza gives brands the opportunity to boost revenue. Sales records are there to be broken. But think beyond the short-term boost. Black Friday also gives marketers and businesses the chance to foster long-term customer loyalty, IF their offers are executed just right. We've pulled together all you need to know about crafting a winning Black Friday strategy that as well as boosting short-term sales, has the potential to build lasting customer engagement and relationships. Now, that's a real marketing superpower. 🦸🏻♀️🦸🏻 https://bit.ly/3shK17Q #MarketingStrategy #BlackFriday #Promotions #CustomerLoyalty

Black Friday is HERE! Here are some lessons learned from Black Friday that you can use to maximize sales all year round. https://lnkd.in/g3Ciekge Learn more about how Etail's platform can help maximize your profits from your eCommerce sales here: https://lnkd.in/gZ9BnUeB #BlackFriday #ecommerce #EtailSolutions