WACL (Women in Advertising & Communications Leadership )’s Post

I had a weird conversation last week with a really important person in my life who is well intentioned, but who said something I don’t agree with. They said that trying to accommodate all the different exceptions that are coming up these days (I’m paraphrasing) is hard and complicated, and that a lot of the legacy rules and policies that existed in the past (like only men could vote before 1920 in the US) were the result of simplification, not prejudice. I mean, I guess it would be simpler if we were all exactly the same size, shape, and color, and we all only needed one size boot. But that’s not an excuse for making one size boot and mandating that all the people wear it even if it doesn’t fit. Or that they don’t have the right to wear boots then. Being inclusive and accommodating an array of needs is complicated and complex. But saying that we shouldn’t try because it’s simpler not to is stupid. (I tried to find a more articulate adjective and came up short. Sorry.) Marketing with inclusivity at the center of your strategy matters to your results because it matters to consumers, and that sets us toward a better world. I’m proud of and impressed by the brave leaders taking the biggest, boldest steps toward a more inclusive marketing landscape. It’s super hard, and complicated, and will be fraught with pitfalls and lessons learned along the way. But it is also more attainable today than ever before. We have the tools, the intention, the technology, and the insights to help create personalized, inclusive experiences at scale. And get better with each attempt. Thank you Chantelle Akwei for this insightful and actionable article about inclusive advertising and the Allies of Diversity audience from Amazon Ads, and the link to our 2023 Higher Impact report. You rocked it. 🙌 #diversityequityinclusion #diversity #inclusion #inclusivemarketing

Tokenism in ads isn’t a new phenomenon. Even though society has taken strides to become inclusive, brands still fall short of being one and often yield to ‘woke-washing’. If you're someone wondering how to spot a tokenistic ad or trying to stay clear of making one, then here’s a quick piece I wrote on Inclusivity for dummies, this time for advertisers. #inclusivitymatters #inclusivecommunity #representation #tokenisticads https://shorturl.at/dnNP9

Tokenism in ads has been lurking in the shadows, often masked as inclusivity. While diving deep into the latest article by Social Samosa uncovering the not-so-glamorous truth of the world of advertising, I personally loved their take on the pitfalls of superficial representation, the danger of perpetuating stereotypes, and the importance of authentic storytelling. 📺🎬 The ad world has seen it all from ill-conceived attempts to be 'woke' to perpetuating stereotypes. Discover how to avoid tokenism, embrace diversity, and make a genuine impact with your campaigns. 🛠️✨ It's time for advertisers to take a stand to avoid tokenism and create content that truly reflects our diverse world. 🌍💪 #InclusivityForAll #Advertising #Tokenism #DiversityMatters Read the full article here: https://lnkd.in/gyWsmh6K

How can brands make their audience feel represented and included in their campaigns? In the fight against stereotypes, brands must create advertising campaigns that prioritize #diversity and #inclusivity in their messages, helping to build a more inclusive landscape. Ready to develop ad strategies that embrace everyone? Learn more about the five-pronged approach to advertising: 🔗 https://lnkd.in/e-rmdjSM #AdsBeyondLables #InclusiveTargeting #ContextualAdvertising #AdTechBlog Seedtag

How can brands make their audience feel represented and included in their campaigns? In the fight against stereotypes, brands must create advertising campaigns that prioritize #diversity and #inclusivity in their messages, helping to build a more inclusive landscape. Ready to develop ad strategies that embrace everyone? Learn more about the five-pronged approach to advertising: 🔗 https://lnkd.in/eKx5AtMK #AdsBeyondLables #InclusiveTargeting #ContextualAdvertising #AdTechBlog Seedtag

As we prepare to watch England’s Lionesses play in the final of the most watched Women’s World Cup EVER, it is evident that we’re moving in the right direction. But there’s still much work to be done. Globally, 29% of consumers say gender equality is the most important part of DEI to them, according to Higher Impact report from Amazon Ads. In the past few years, brands have been busting gender stereotypes with ads that show individuals who identify as women championing the workplace, playing sports and being proud of their bodies. Brands need to do more than just show women’s faces; they need to showcase them. Showcasing women’s success involves highlighting inspirational stories and rewriting narratives that may create patriarchal barriers. It goes beyond visibility and creates role models for all ages. It not only creates equity, but ensures that everyone of every gender feels heard and seen. Learn more about Why Inclusivity Matters: https://lnkd.in/eZ6x3_sU I am thankful for my brilliant collaborators and amazing team: Fiona Green Deirdre Buckingham Sunny Youn Kat Dykeman Stuart Feil Akama Davies Veronica P. #inclusion #representationmatters #equity #authenticity #innovation #marketing

Globally, 89% of creative teams are led by men and historically advertising has been largely “man-made”. Established by men; employed by businesses run by men; produced by male directors; signed-off by male executives; appearing in media owned by men. The astonishing thing is, advertising prides itself on being current - yet remains one of the most conservative, male-dominated industries worldwide. The advertising industry remains entrenched in a regressive past, reminiscent of the “Mad Men” era. A staggering 89% of creative teams are led by men, while it’s paradoxical that women influence 89% of consumer choices. The industry needs to recognise the consumer experience and instinct, that women bring into focus. Oranje Creative is Adelaide’s longest established, female-led, full-service advertising agency. We know what it takes to get into the industry, then develop a successful agency, in a male-dominated space. Oranje’s purpose has always been to create content accurately representing women. We believe “woman-made” content displays an easy, unconscious competence when it comes to marketing to women. That’s because women are no longer focused on blending-in. #TelstraBestofBusinessAwards #AcceleratingWomen #Finalist #SouthAustralianAcceleratingWomenFinalist #OranjeAcceleratesWomen #WomenInAdvertising #UnconsciousCompetence #AdvertisingEquality #WomenInCreative #InclusiveAdvertising #CreativeImpact #DiverseStorytelling #FemalePerspective #DiversifyAdvertising #InclusiveAds #WomensVision #GenderEqualityInAdvertising #AuthenticRepresentation #CreativeIndustries #ChangingTheNarrative #FemaleLedAgency

For advertisers weary of advertising on news content, this blog is for you: https://lnkd.in/ggiu-NtM News publications are critical to democracy and often have difficulty monetizing content due to status quo brand safety tactics like blunt keyword blocking. ❌ Advanced contextual and partners like Socialcontext.ai make it easy, and safe, to align your brand with positive news stories across a range of segments and topics like gender equality, racial equity, and climate action. If you're ready to commit to investing in responsible journalism, reach out today to learn more about leveraging Socialcontext.ai contextual segments at GumGum! 🤝

Social media #technokings make a whole lot of noise about promoting egalitarianism but their platforms sustain status gaps and, worse, create new ones! #Futurist #status #tiktok #celebrity #socialmedia #equality #technology

Globally, 89% of creative teams are led by men and historically advertising has been largely “man-made”. Established by men; employed by businesses run by men; produced by male directors; signed-off by male executives; appearing in media owned by men. The astonishing thing is, advertising prides itself on being current - yet remains one of the most conservative, male-dominated industries worldwide. The advertising industry remains entrenched in a regressive past, reminiscent of the “Mad Men” era. A staggering 89% of creative teams are led by men, while it’s paradoxical that women influence 89% of consumer choices. The industry needs to recognise the consumer experience and instinct, that women bring into focus. Oranje Creative is Adelaide’s longest established, female-led, full-service advertising agency. We know what it takes to get into the industry, then develop a successful agency, in a male-dominated space. Oranje’s purpose has always been to create content accurately representing women. We believe “woman-made” content displays an easy, unconscious competence when it comes to marketing to women. That’s because women are no longer focused on blending-in. #TelstraBestofBusinessAwards #AcceleratingWomen #Finalist #SouthAustralianAcceleratingWomenFinalist #OranjeAcceleratesWomen #WomenInAdvertising #UnconsciousCompetence #AdvertisingEquality #WomenInCreative #InclusiveAdvertising #CreativeImpact #DiverseStorytelling #FemalePerspective #DiversifyAdvertising #InclusiveAds #WomensVision #GenderEqualityInAdvertising #AuthenticRepresentation #CreativeIndustries #ChangingTheNarrative #FemaleLedAgency