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🔍 Did you know that luxury and mass brands are increasingly purchasing store real estate and factories to future-proof their businesses? 🛍️ This article explains how brands like LVMH and Kering are investing in property to control store function, lower costs, and drive sales. 🏢 Insights: 🔹 Purchasing store real estate allows brands to use it as an investment and future-proof their businesses. 🔹 LVMH and Kering, giant conglomerates, have recently purchased retail locations in Paris and East Hampton. 🔹 Renting and owning stores have the same financial value, but purchasing makes sense for the long term. 🔹 Luxury brands want to be less dependent on third parties and gain control over their sales. 🔹 Vertical integration, owning factories, provides better economies of scale and decreased logistics costs for brands. 💭 In my opinion, this trend shows how brands are taking more control over their businesses and adapting to changing market conditions. By owning stores and factories, they can drive sales, improve efficiency, and provide a better brand experience. It's a strategic move that offers long-term benefits. ✨ What are your thoughts on brands purchasing real estate and factories? Do you think this trend will continue? Share your insights below! 👇 #branding #retail #luxurybrands #futureproofing #businessstrategy https://lnkd.in/eCJXg8Hj

The Luxury Titan Who Became the World's Biggest Billionaire: How Bernard Arnault Transformed LVMH into a $233 Billion Empire Bernard Arnault, the Chairman and CEO of LVMH Moët Hennessy Louis Vuitton, has been a transformative figure in the luxury goods industry. Under his leadership, LVMH has grown to become the world's largest luxury conglomerate, comprising 75 prestigious brands across a diverse range of product categories. In 2024, Arnault surpassed Elon Musk as the world's biggest billionaire, with a net worth exceeding $233 billion. Overview: The global luxury goods industry has experienced steady growth in recent years, with an estimated market size of $307 billion in 2022. The industry is characterized by high-end, aspirational products that appeal to affluent consumers seeking exclusivity and quality. LVMH Group Performance: - Number of Brands: 75, including iconic names like Louis Vuitton, Dior, Fendi, Celine, Givenchy, Loewe, Kenzo, Fenty, and Sephora, among others. - Revenue (2022): €79.18 billion, up from €53.67 billion in 2018, representing a compound annual growth rate (CAGR) of 10.2%. - Net Profit (2022): €12.04 billion, up from €6.35 billion in 2018, a CAGR of 17.3%. - Profit Margin (2022): 15.2%, up from 11.8% in 2018, indicating improved operational efficiency and pricing power. Bernard Arnault's Leadership and Strategies: - Acquisitions and Diversification: Arnault has led LVMH's strategic expansion through the acquisition of numerous luxury brands, diversifying the group's portfolio and strengthening its market position. - Focus on Brand Equity and Innovation: Arnault has emphasized the importance of preserving the heritage and craftsmanship of LVMH's brands, while also investing in innovation to stay ahead of evolving consumer preferences. - Organizational Restructuring: Arnault has implemented a decentralized organizational structure, empowering brand-level management teams to make decisions and respond quickly to market changes. - Digital Transformation: LVMH has made significant investments in e-commerce and digital marketing to enhance the customer experience and reach a younger, tech-savvy consumer base. Obstacles Faced and Overcome: - Global Economic Challenges: LVMH has navigated through various macroeconomic events, such as the 2008 financial crisis and the COVID-19 pandemic, by quickly adapting its strategies and maintaining a strong focus on brand resilience. - Changing Consumer Preferences: Arnault has successfully steered LVMH to adapt to shifting consumer trends, such as the growing demand for sustainable and inclusive luxury products, by investing in new product development and brand positioning. - Competitive Landscape: LVMH has maintained its dominance in the luxury goods industry by continuously strengthening its brand portfolio, enhancing operational efficiency, and staying ahead of industry trends and competitors. Let’s discuss it! Share your thoughts in the comments below. 🚀🔍 #BusinessAnalysis

Emerging brand partnerships like  𝘚𝘶𝘱𝘳𝘦𝘮𝘦 𝘹 𝘓𝘰𝘶𝘪𝘴 𝘝𝘶𝘪𝘵𝘵𝘰𝘯 or 𝘏𝘔 𝘹 𝘔𝘶𝘨𝘭𝘦𝘳 are experiencing remarkable growth. 📈   🤔 What motivates luxury brands such as Louis Vuitton, Gucci, BALENCIAGA, and Versace to collaborate with streetwear brands, animated characters, and video games?   In collaboration with Senior Lecturer Angela Cruz, our Assistant Professor Carlos Diaz Ruiz conducted a study on unconventional luxury brand collaborations. 🔎 Their aim was to explore the factors behind the success of this strategy. The influence of Asian consumers appears to play a significant role in this success. These consumers are known for their economic influence, constant online presence, global mobility, and attraction to luxury brands. Concepts like "𝘭𝘪𝘮𝘪𝘵𝘦𝘥 𝘦𝘥𝘪𝘵𝘪𝘰𝘯" and "𝘶𝘯𝘪𝘲𝘶𝘦 𝘵𝘳𝘦𝘯𝘥𝘪𝘯𝘦𝘴𝘴" strongly resonate with them. 💡 The study uncovers potential opportunities for Australian brands, suggesting that partnerships with established luxury brands could be beneficial.   👉 Discover more about the thriving world of unconventional luxury brand collaborations on the CERS blog. #luxury #brand #strategy

🔍 Did you know that luxury and mass brands are increasingly purchasing store real estate and factories to future-proof their businesses? 🛍️ This article explains how brands like LVMH and Kering are investing in property to control store function, lower costs, and drive sales. 🏢 Insights: 🔹 Purchasing store real estate allows brands to use it as an investment and future-proof their businesses. 🔹 LVMH and Kering, giant conglomerates, have recently purchased retail locations in Paris and East Hampton. 🔹 Renting and owning stores have the same financial value, but purchasing makes sense for the long term. 🔹 Luxury brands want to be less dependent on third parties and gain control over their sales. 🔹 Vertical integration, owning factories, provides better economies of scale and decreased logistics costs for brands. 💭 In my opinion, this trend shows how brands are taking more control over their businesses and adapting to changing market conditions. By owning stores and factories, they can drive sales, improve efficiency, and provide a better brand experience. It's a strategic move that offers long-term benefits. ✨ What are your thoughts on brands purchasing real estate and factories? Do you think this trend will continue? Share your insights below! 👇 #branding #retail #luxurybrands #futureproofing #businessstrategy https://lnkd.in/eHzHtQe4

🤝 Why should luxury brands be exploring brand partnerships in 2024? 2024 is going to be a tough year for a lot of businesses, and this includes the usually resilient luxury sector. Great article from The Times that is well worth a read, with some key points and perspectives summarised below: 👠 During and after the pandemic, luxury brands like CHANEL, Prada, Christian Dior Couture, and Loewe have taken advantage of strong consumer confidence and increased prices. 💸 Since 2019, on average luxury prices are up 32%, says luxury data platform Luxurynsight 👜 To take one example, CHANEL’s iconic 2.55 handbag has increased from $5,800 in 2020 to $10,200. A staggering 76% increase in 3 years... 📈 Unsurprisingly, sticker shock inflation combined with record interest rates, has resulted in waning consumer demand. So where does that leave luxury brands in 2024? 📉 Sharp and significant price reductions, through promotional tactics like sales, erodes brand value and devalues existing brand stock. ⬆️⬇️ But with supply and demand out of sync, luxury brands will need to seriously reconsider the value equation to attract more consumers to category and increase frequency with existing luxury shoppers. 🔬Analysing insights from existing audiences to create more innovative and tailored growth strategies can reduce waste and reengaged lapsed consumers. 💡Most important of all, uncovering entirely new growth opportunities with new audiences can fuel sales and help to strengthen the brand presence in market too. 🛍️ The aspirational consumer may have been underserved in recent years and presents an opportunity, but luxury brands face stiff competition from the increasingly popular luxury rental and resale brands like Outgrown's The Circkel and Vestiaire Collective, and behemoth eBay. My prediction... brand partnerships with novel and unique 'taster' propositions can open up new entry points to category and could be a powerful way to attract new audience. Partnerships also present an opportunity can also be a fantastic tactic to optimise marketing spend through the power of owned and earned media. #Luxury #growthstrategy #brandstrategy #insights #brandpartnerships Jamal Cassim Danish Chan James Needham Lawrence Heath Untangld Thanks to Harveen Gill for sharing.

Can Authentic Brands Group revive the luxury brand Barneys New York? They are attempting to revive the retail brand with a high-low collaboration with Forever 21. A strange collaboration at best. Not that there isn't a precedent of high-low collabs as we have seen at H&M Group or UNIQLO. However, the difference being that these are strong performing retail brands. Their ambitions to enter the luxury space also saw the group purchase bankrupt Vince. The attempt to revitalize the Barneys name, three years after it went bankrupt, also comes at a time when Authentic is trying to step further into the luxury space. In April, when it announced a licensing deal with Vince, Authentic CEO Jamie Salter said, “The addition of Vince strategically expands Authentic’s portfolio of globally renowned luxe brands. Strategically with the luxury sector performing the best in retail and poor performance of mid market brands I can understand the desire for Authentic Brands Group to go after this sector. #luxuryfashion #luxuryretail #retailing #licensing #collaborations https://lnkd.in/epiDwAUN

Whenever someone talks of a luxurious fashion brand, Louis Vuitton is the first name that comes in our mind. But how did LV became so successful and why it's called as a Marketing genius? Lets see.. 🌟Louis Vuitton is a luxury fashion brand renowned for its high-quality luggage, handbags, accessories and clothing. Founded in 1854, the brand has become an icon of luxury and elegance. LVMH recently became the first company in Europe to cross $500M in market cap. 🌟Louis Vuitton operates as part of the LVMH Moët Hennessy Louis Vuitton SE, commonly referred as LVMH. LVMH owns a portfolio of over 75 prestigious brands across various sectors, including fashion, leather goods, perfumes, cosmetics, watches, jewelry and wines. 🌟Louis Vuitton has a global network of boutiques where customers can purchase their products. They provide a luxurious shopping experience and showcase the brand's latest collections. LV also sells its products through selected department stores and its official website. LV regularly releases limited-edition items and collaborations to create exclusivity and generate excitement among customers. 🌟LVMH operates an integrated business model, controlling various aspects of its production and distribution processes. This allows the company to maintain high standards of quality and exclusivity. 🌟Louis Vuitton has collaborated with various artists & designers, such as Stephen Sprouse, Takashi Murakami & Jeff Koons to create limited edition collections & special projects. These collaborations have further solidified the brand's status as a leader in the luxury industry. Known for its marketing brilliance, Louis Vuitton has a few key marketing tactics:- 1️⃣ They are more focused on GenZ now as they are aware that they are ready to pay any amount in exchange of quality & luxury goods. 2️⃣ They don't rely much on tv ads and hence actively market their products in Premium newspapers and Fashion Magazines. 3️⃣ LV never gives any discount or sell their products in sales as they don't compromise with the quality or their reputation. #productmanagement #louisvuitton #fashion #aspiringproductmanager #productmanager #casestudy #marketing #entrepreneurship

Ten Classic American Brands Owned by Foreign Companies https://ift.tt/PaLJo9U See this visualization first on the Voronoi app. Ten Classic American Brands Owned by Foreign Companies This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. Popular brands have an intangible effect on culture. As symbols of eras past and present, they’re associated with identities, lifestyles, and trends in society. Using data from 24/7 Wall St, we list some classic American brands that are owned by foreign companies A List of American-Founded, Foreign-Owned Brands Tiffany and Co.’s 183-year American story came to an end in 2019 after French luxury giant LVMH announced plans to acquire the company. The sale did not progress smoothly but in 2021, LVMH completed its acquisition for a slightly-reduced $16 billion price tag. In the years since, Tiffany’s earnings have doubled, LVMH’s stock price has risen 50%, and Bernard Arnault—LVMH Chairman and CEO—has become the world’s richest man. Company First Sold to Foreign Buyer Current Owner Trader Joe's 1979 Aldi Nord Burger King 1989 Grand Metropolitan 7-Eleven 1991 Seven & I Holdings Lucky Strike 1994 British American Tobacoo Chrysler 1998 Stellantis N.V. Ben and Jerry's 2000 Unilever* IBM (PC Business) 2005 Lenovo Budweiser 2008 Anheuser-Busch InBev Popeyes 2017 Restaurant Brands International Tiffany & Co. 2019** LVMH *Unilever has announced it’s spinning off its ice cream businesses. **Deal finalized in 2021. Data current to May 2024. Another brand from 19th century America, Lucky Strike, saw its ownership change in 1994, when British American Tobacco Company acquired the American Tobacco Company. Meanwhile, a hallmark of the American automaker landscape, Chrysler merged with Daimler-Benz in 1998. Since then however the company has moved and merged with others (Fiat) and is now under the Stellantis N.V. group, with headquarters located in Hoofddorp, Netherlands. A more recently born U.S. brand, (in comparison to earlier mentioned stalwarts), Trader Joe’s stayed American-owned for only 12 years after it was founded in 1967. Theo Albrecht, owner and CEO of Aldi Nord, a German supermarket chain, acquired the business in 1979. The post Ten Classic American Brands Owned by Foreign Companies appeared first on Visual Capitalist. INFO via Visual Capitalist https://ift.tt/fnyoW5F June 14, 2024 at 01:09AM

An investment firm backed by LVMH is betting demand from wealthy Americans for quiet luxury will ensure its €510 million ($545 million) stake in Italian shoemaker TOD'S yields the double-digit returns private equity typically seeks. L Catterton, created by US fund Catterton and LVMH-owner Groupe Arnault, on Friday secured sufficient shares to take Tod’s private once the deal, valuing the company at just over €1.4 billion ($1.5 billion), formally concludes in the coming days.Listed in Milan but controlled by its founding Della Valle family, Tod’s profitability has lagged rivals. Last year it postponed marketing investments to help increase its operating profit margin to 8.4 percent of sales - behind Prada’s 22.5 percent and Brunello Cucinelli’s 16.4 percent, partly because more of its production is in-house compared with peers. Read the full story here. https://lnkd.in/eqaRDvS8

Mango x Victoria Beckham: A Stroke of Genius or Potential Misstep? Mango unveiled their collaboration with Victoria Beckham last week, stunning. But here's the kicker: Beckham's brand has been grappling with profitability since its inception in 2008. Enter Mango's collaboration: its aim to tap into a younger audience and steer the brand towards financial success. However, there's a debate brewing. Some critics worry that teaming up with a high-street giant like Mango might dilute the luxury vibe of VB's brand, leaving consumers scratching their heads over the hefty price tags. Making them, perhaps, unjustifiable? I believe that luxury and high street can merge into something magical, but it's all in the execution. The key lies in generating substantial anticipation and swift sell-outs, emulating the aura of the exclusivity associated with luxury brands. An example: let's take a stroll down memory lane to the early 2000s when the fashion landscape was forever altered by the H&M collabs with luxury titans, a trend initiated by the legendary Karl Lagerfeld in 2004. I won't spill my age, but let's just say I may or may not have skipped class to snag my spot in the queue on launch day. Now that’s hype! Fast forward to today, and while I might not be the target audience for the VB x Mango collab, I'm keeping my eyes peeled for the results. Because at the end of the day, it's the numbers that'll tell us if this was a stroke of genius or just another flash in the pan. What are your thoughts?