Whiteford, Taylor & Preston LLP’s Post

The Joint Spring Meeting of the GPSolo, Law Practice and Young Lawyers Divisions of the American Bar Association is perhaps the most collaborative and truly welcoming conference I’ve ever attended. #welcomehome #professionalism #lawyerlife

What's the secret to maximizing your Miami-Dade Bar membership? D. Michael Di Vico, CPRES, fellow Miami-Dade Bar member, shares his top advice to help you leverage your membership. #MiamiDadeBar #Members #LegalCommunity #MiamiLawyers #Attorneys

Upon Further Review: Litigation Arising From Sports Contracts, Transactions, and Intellectual Property, and How to Prevent It Today (June 20, 2024) at 1:30 p.m. CT, Sarah Pack and I will be speaking at State Bar of Texas Annual Meeting at the Hilton Anatole in Dallas, Texas on the topic referenced above. If you are available and in town, come check us out. #SportsLaw #DennieSportsLaw #DFWSportsLaw #TexasSportsLaw https://lnkd.in/g26BG8iE

😊 Jury Duty Served + New Friend Made 😊 Yesterday, I had the opportunity to participate in jury duty and it served as a powerful reminder of the importance of this civic duty in being an American. While many of us may feel nervous when that jury duty card arrives in the mail, I must say that it turned out to be an amazing experience for me. I arrived in Newark, New Jersey, around 9 AM and found myself in a bustling waiting room with limited seats. Luckily, I managed to secure an open seat towards the back. Another juror sat in the seat next to me, and we struck up a conversation. As fate would have it, we discovered that we both work in IT. Our conversations were engaging, and we even exchanged contact information. Although I was eventually dismissed from the case, I left with a newfound appreciation for the unexpected connections that can be formed when we put our phones down and engage with others. It's incredible how much more we can learn and share when we communicate and listen to each other's stories. The more we talked, the more we realized how much we had in common. So, the next time you receive that jury duty card, I encourage you to make the best of it. Embrace the opportunity to connect with fellow citizens and truly enjoy your day. After all, you're already there, so why not make the most out of it? Life is about more than just fulfilling obligations; it's about embracing the moments, connecting with others, and learning from each other. You might just meet someone who could change your perspective or even become a lifelong friend. 😊 #JuryDuty #CommunityConnections #EmbraceOpportunities #LifeLessons

We get to know each of the businesses leaders and learn about their history.

We're excited to hear from Miriam Leung on the "Leadership for Asian Canadians: Realities and Challenges" panel with K. Yourie Kim, PhD, Jocelyn Tatebe, and Hong Hua (Emily) Li at the FACL Ontario 17th Annual Conference on March 2nd! Click the link below for more details ⬇️ #Lawyers #LawFirms #LegalRecruitment #TalentTransforms

https://lnkd.in/g3RaCpPg I am starting a new series for the need of the Crown act. https://lnkd.in/gkD3W6sK This link will let you know if your congress people need to wake up from their ignorance or racist thoughts or if you need to motivate your state to pass it with the help of your congress person who tried to get it to pass.

Interesting times ahead for the Partnership

Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale. So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy. That’s what Kahlua did. And people loved it.  🎉 The atmosphere/ambience, infectious enthusiasm, jolly 🎻 The music (contributing to the above) 🤣 Funny - the story, the facial expressions, the Tucan, the twist 😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness 🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.  This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it. Now to the elephant in the room.  Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised.  The number mentioning Kahlua is less than we’d often see.  BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua). Inevitably …. There are also 7% who remember Guinness.  Now we could see that as a really bad thing … or we could weigh up a few things: - It’s a smaller brand.  They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.  - The way it positions Kahlua cleverly as an alternative.  An attractive one.  A fun one. An accepted one is very clever. - Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful? - Could Kahlua habit stack on Guinness as James Clear would say?  When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy Sign up to the newsletter for insights into an interesting ad each week. https://lnkd.in/e-VVDCSC https://lnkd.in/ema3AbMW #consumerinsights #kahlua #advertising #marketing #effectiveadvertising #stpatricksday