WGSN’s Post

FVV BEST OF 2023 #6 – Modern Synthesis x Ganni A/S "Bou" Bag What we know about bacteria seems to change all the time; not just what it does, but – perhaps more importantly – what we can do with it. Case in point: a reworked version of Ganni A/S's "Bou" bag, usually made from a mix of materials including #recycled leather and polyurethane, constructed instead from bacterial nanocellulose developed by Modern Synthesis. The bag is a showcase not just for the potential applications bacteria across fashion and footwear, but also for what's possible when it comes to swapping out animal-derived and fossil-based elements from the manufacturing process. Yes, the bag was a prototype, a one-of-one product, but it's indicative of the work being doing – by innovators on the materials end and by progress-minded brands like Ganni A/S – to reshape the industry, piece by piece, in a way that puts the planet first. To find more on the bacteria-based "Bou" bag, and to catch up on FUTUREVVORLD's best of 2023 so far, head to https://lnkd.in/gvfQv53v

🙋♀️ 👟 Raise your hand if you've ever bought a pair of Allbirds wool runners 🙋♀️ 👟 I had the chance to interview Aileen Lerch, the Director of Sustainability for Allbirds, about their new "#netzero shoe, their challenge to the footwear industry, and how they're getting back to basics as a company. "You hear a lot of companies these days have these far off targets, and the reality is, they don't really know how they're going to achieve them," she argued, but from Allbirds' very first shoe -- that iconic Wool Runner -- they've been laser-focused on sustainability, calculating the #carbonfootprint of their products from day one. Lerch believes every company should do the same: "The thing that has to happen with this carbon footprint labeling is, it needs to be commonplace, everyone needs to be doing it." What do consumers think of shoe labeling and their new Moonshot shoe? Find out in today's Business edition newsletter - subscribe here (or drop your email in the comments and I'll sign you up): https://lnkd.in/gZmCBf2y Here's my interview with Aileen on The Cool Down: https://lnkd.in/gcQqkRPF #carbonlabeling #sustainability #LIvideo #climatesolutions #footwearindustry #allbirds

Imagine footwear sprouting from the earth like flowers. It's not just a dream, it's the future of fashion, and it's here to revolutionize sustainability. Ready to step into the future? 🌱👟🌍 🌿 Eco-Friendly Innovation: Meet the groundbreaking collaboration between Vivobarefoot and Balena, transforming how we view footwear. These aren't just shoes; they're a statement for the planet. 🔧 Custom-Made Perfection: With 3D scanning and BioCir flex technology, each pair is tailored to your feet, minimizing waste and maximizing comfort. 💰 High Cost, Higher Purpose: Priced between $254-$330, these shoes are an investment not just in style, but in a sustainable future. 🔄 Circular Fashion: Beyond being stylish, these shoes address the pressing issue of waste in the fashion industry, marking a bold step towards a more sustainable world. From the soil to your sole, these 3D-printed shoes are not just about making a fashion statement; they're about changing the narrative of the fashion industry. As we embrace innovations like these, we're not just walking; we're leading the way towards a greener, more sustainable future. What's your take on the future of sustainable fashion? Are you ready to tread lightly and make a difference with every step? Let's discuss how we can walk this path together. Drop your thoughts below! 👇🌍 #SustainableFashion #Innovation #EcoFriendly #FutureFootwear #VivobarefootxBalena

What will define your AW 2024-25 Story: Ethical, Minimalist, or Active? Studio SRZ unveils a captivating glimpse into the Autumn-Winter 2024-25 trends across leather, accessories and footwear, categorizing men's fashion into three pertinent lifestyle narratives: Story 1. Ethical Mode: In this story, we delve into the essence of responsible living. The Ethical Mode places a strong emphasis on sustainability, advocating for a lifestyle that prioritizes eco-friendly materials and honors bygone artisanal craftsmanship. It's a narrative that champions ethical choices and highlights the beauty of mindful consumption. Story 2. Minimal Move: Our second story, Minimal Move, champions the ethos of simplicity. It's all about embracing a minimalist, clean, and pristine approach to life and fashion. Here, 'less is more' reigns supreme, as we shed the excess and focus on meaningful expressions and experiences over material possessions. Story 3. Active Route: The third story, Active Route, captures the spirit of rejuvenation. Emerging post-COVID and in the wake of economic challenges, this mode celebrates an active lifestyle. It's a joyful revival, emphasizing the harmonious blend of health, fitness, and safety. As we journey into Autumn-Winter 2024-25, Studio SRZ invites you to explore these three compelling narratives, poised to shape fashion with fresh perspectives and innovative opportunities. #AW2024Trends #FashionForecast #FashionChoices #EthicalFashion #MinimalistStyle #ActiveLifestyle @StudioSRZ

- MIT's Fabric Innovation Hub manager, Yuly Fuentes-Medel Ph.D., initiated a collective effort by eight footwear brands to address sustainability challenges in the industry. These challenges arise from the complexity of shoe production and the lack of consensus on sustainable practices. - The Footwear Collective, under the nonprofit EarthDNA aims to forge collaboration among brands like On, New Balance, Target, Crocs, Brooks Running, Reformation, ECCO and Vibram Group to develop and scale circular materials and infrastructure, while influencing consumer behavior, marking a pioneering effort in the footwear sector. Read full article on The Business of Fashion: https://lnkd.in/duXxQ2wd #sustainability #sustainablebusiness #sustainablefashion #circularity #circularfashion

📯 To fellow #fashionindustry #apparelindustry brands and companies committed to #Scope3 decarbonization, 📍 Today @ 3pm CET/ 10 am EST: We are launching the 1st ever #ValueChainMitigationInterventions Guidance for #ApparelFootwear sectors - focusing on Scope 3, Cat1: Purchased Goods & Services. Register here: https://lnkd.in/eemYSX5x After 1 year of work, 5 action-learning sessions, 2 sub-group calls, 2 thorough consultations, engagement with 32 organizations, we are ready to publish this Technical Guidance, containing: 👉 Summary of main #challenges and #barriers in apparel value chain #emissionsreduction (e.g. double counting, free riding, allocation, claiming, etc) 👉 #Safeguards for credible Scope 3 interventions across the value chain (such as, mechanisms for sharing/attributing mitigation outcomes, clear rules on right to report, etc) 👉 Two architypes for #Manufacturing interventions in #Tier1 to #Tier3 & for #RawMaterial interventions in #Tier4 👉 Developed scenarios in Tier 1-3 in situations with 1) physical allocation; 2) claiming beyond value chain outcomes; 2) enabling #suppyshed 👉 Developed scenarios in Tier 4 in situations with 1) high traceability and high degree of data granularity; 2) impact traceability to farm 3) without traceability and using the Value chain interventions approach Big congrats to all my colleagues involved, especially Lead authors and contributors Silvana Paniagua Tufinio Pierre Bloch Mariana Butrich Cisneros Guillaume Boinnard Kai Nino Streicher Elena Saputo Thomas Blackburn 👏

This week EarthDNA’s The Footwear Collective (TFC) officially launched and we’re proud to be one of the eight founding companies joining. EarthDNA is led by experts in the aerospace industry, science, academia, policy, and industry, and with The Footwear Collective, it’s bringing this knowledge together with brands from the footwear industry to drive a collaborative, circular approach to footwear consumption. Kicking off in Boston, the group has already delved into sessions together on key struggles facing the industry around #circularity and will continue to share resources, practices, and information to accelerate the process and create a scalable impact. So, what does this mean for our team? “Our shared vision is to build a sustainable future for the footwear industry on the foundation of circular economy. Laser-focused, action-driven, pragmatic,” says Head of Innovation Business Strategy François-Xavier Dosne, who is representing On in the cohort along with Georg Singer, who brings Reverse Logistics & Recycling expertise, and Kati (Scronce) Larson from our Global Sales team. "It’s an honor to collaborate with this group that offers a rare opportunity to leverage our varied viewpoints, experiences, and abilities to address intricate sustainability and circularity challenges. We recognize the complexity of developing circular systems and believe in collaborating within the footwear industry to unlock solutions that will scale and accelerate our journey to circularity.” says Kati. #circulareconomy #innovation #DreamOn

At the end of October, COSE361 (our sister company from Qualith) attended the durability bootcamp of the PEF for Apparel and Footwear in Paris and represented the Alliance for European Flax and Linen as well as the Durhabi project led by IFTH 🌍 Since 2020, together with COSE361, we have been involved in the harmonization of environmental footprint measurement at the European level (PEF/PEFCR). Very interesting discussions took place with fashion industry representatives, LCA experts, and the French Ministry of Environment during this event regarding: → Intrinsic durability: the methodology to assess the physical dimension of a garment's lifetime → Extrinsic/emotional durability: the methodology to assess the non-physical dimension of a garment's lifetime → Repairability: the criteria to assess garment repairability → Microplastics: how to measure products’ leakage and impact on the environment These discussions will strengthen the sector's newest product environmental footprint rules due to enter into a second public consultation in Q1 of 2024. We extend our gratitude to the CGDD - Commissariat général au développement durable and the French Ministry of the Environment for hosting this event and for their unwavering dedication to environmental preservation and innovation. It's urgent that the fashion sector gets a standardized methodology to assess its environmental impacts. As we are getting used to saying: “Without measuring impact, no progress will ever be made!” At ByExpert, we are proud to bring technical contributions to these initiatives and strive to address such challenges with COSE361. You can learn more about the PEF and PEFCR in the apparel and footwear sector here: https://lnkd.in/ekiuUN_r or by reaching out in the comments or by message. #ApparelFootwearPEFCR #CGDD #MinistèreÉcologie #EuropeanUnion

𝐀 𝐒𝐧𝐚𝐩𝐬𝐡𝐨𝐭 𝐨𝐟 𝐑𝐨𝐭𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐓𝐫𝐚𝐜𝐭𝐢𝐨𝐧 (𝐑𝐓) 𝐨𝐧 𝐇𝐲𝐛𝐫𝐢𝐝 𝐏𝐢𝐭𝐜𝐡𝐞𝐬: Hybrid Pitches: Research reveals that hybrid pitches, composed of 3% polyethylene & 97% natural grass, the fibres act as a stabiliser for sand-based soil. This means the surface can stay performant in various weather conditions. Important Aspects: • 𝐅𝐨𝐨𝐭𝐰𝐞𝐚𝐫 𝐈𝐦𝐩𝐚𝐜𝐭: The choice of footwear significantly influences RT, with Soft Ground boots registering higher torque compared to moulded studs. • 𝐖𝐞𝐚𝐭𝐡𝐞𝐫 𝐑𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞: Hybrid pitches demonstrate consistency in RT across various weather conditions, enhancing performance reliability. • 𝐒𝐡𝐨𝐞 𝐒𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐂𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Opting for high-traction shoes on hybrid pitches may increase injury risks due to excessive RT, challenging conventional footwear strategies. • 𝐒𝐭𝐮𝐝 𝐏𝐞𝐧𝐞𝐭𝐫𝐚𝐭𝐢𝐨𝐧: Deeper stud penetration enhances traction and comfort, influenced by surface hardness and shoe design. Are you interested in learning how to optimise your footwear for peak performance? Visit our website for comprehensive resources and articles. 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐚 𝐝𝐞𝐦𝐨: https://bit.ly/49J85Rp #SportsScience #HybridPitches #PerformanceAnalysis

Once again this year we are proud partners of TEDxCastelfrancoVeneto scheduled for 29 June 2024 at the Teatro Accademico in Castelfranco. In an era marked by information overload and the need to extract concepts and ideas from these continuous stimuli, this year's event focuses on a theme that has particularly struck me: 'Synthesis'. In chemistry, as in life and business, synthesis is not just a simple combination of elements, but a creative process that elevates and distils deeper meanings: by blending ideas from different fields, we can find new truths and create concepts that are greater than the sum of their parts. Synthesising, therefore, does not mean simplifying, but uniting and refining ideas to reach a deeper and more meaningful understanding, to create something new. This vision is also reflected in the way footwear is designed. Every element, from the sole to the upper, from waterproof and breathable fabrics to laces, is combined to create a product that is more than the sum of its parts. The finished shoe is the synthesis of different technologies, a perfect example of how innovation can emerge from the harmony of different components. #MGM #amovingcompany #TEDx