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Here are the best marketing project management softwares of 2024 to consider for your business.

Project management importance in marketing – Boring? 🥱 While project management is not the most exciting topic in marketing, it is an essential one. Based on my experience, companies' success or failure in marketing are often byproducts of either high-quality project management or its absence. So, what kind of project management is needed in marketing? #Communication and organizational structure ✓ While every aspect of communication can be approached from a technological perspective, selecting communication technology is crucial. ✓ Speaking of communication #culture within an organization, it is essential to have an open yet structured communication approach – Responsibilities must be clear, as well as which channels are used for what purposes. #Scheduling, budgeting, and prioritization ✓ Stick to the schedule and budget whenever possible – If external factors change the situation, communicate them immediately and explain how and why they affect the schedule or #budget, providing a new proposal transparently and promptly. ✓ Budgeting and scheduling are skills learned through experience and are worth investing in – There are also good tools and templates available from which each organization can find its own. #Structured testing and documentation of learnings ✓ According to #lean marketing principles, the structure of project management plays a vital role in testing because, ideally, it creates a culture of experimentation and testing where each action yields insights and progresses forward. ✓ Even carefully planned tests always require multiple test rounds to eliminate the possibility of chance and achieve sufficient statistical significance. #Scaling and efficiency of activities ✓ For efficiency’s sake, documenting errors is important to make them visible – If every person repeats the same mistake in the same task every time, it can become a significant productivity barrier in the long run. ✓ If good results are achieved in a certain activity, it is worth considering what factors led to them and how they could be replicated in other activities – Scalability is one of the cornerstones of lean thinking. #Communicating learnings and actions within the organization ✓ We have concretely seen how the efficiency of commercial development has taken leaps forward when sales and marketing sit at the same table weekly – This way, both organizations gain an understanding of common actions and their effects on their work. ✓ Communicating upwards is also important – it is worthwhile to include in the report not only the presented data and observations but also an analysis of what the result practically means, as well as a proposal for action, what its practical effects are, and what should be recommended to do next based on it. ✓ Internal skills and knowledge sharing allow knowledge to be transferred within the organization. Interested in the topic? Check the blog post from the comments and click "follow" for more #marketing and #sales content 👇

The 5 phases of Marketing Project Management: 1️��� Initiation: What is the scope of what you'll create? 2️⃣ Planning: How will you create your content and with what resources? 3️⃣ Execution: Create your content. 4️⃣ Monitoring and control: Identify and remove any roadblocks that are preventing you from executing. 5️⃣ Closure: Get approval, publish, and review. Learn more about Marketing Project Management: https://lnkd.in/gJh6jsFd #CoSchedule #MarketingManagement #MarketingProjectManagement

This list is pretty comprehensive. There's a ton of great project management software out there. If that software is paired with strong leadership, efficient processes and clear role definitions, the sky is the limit. What's your favorite project management software? https://lnkd.in/ew8JNJrn

With so many effective marketing project management tools available, it can be difficult to define which tool best suits your marketing strategy and business needs.  Want a list of the best solutions? Read this article to find your favorite marketing PM platform with ease.

The Vital Role of Project Management in Digital Marketing

A project management report is a summary overview of the current status of a project. It is a formal record of the state of a project at a given time. The exact form and details may vary depending on your company and project management office requirements. Many businesses have their own project management report templates their project managers adhere to. Depending on the size and complexity of your projects, a project management report may be required weekly or monthly. It is provided to all project stakeholders to help keep them up to date with the progress of the project and any pressing challenges it may be facing. Project management reports are useful for all sorts of different types of projects across a variety of industries. For example: A marketing project manager could

Navigating the Tangled Web of Marketing Project Management: A Comprehensive Guide to Challenges and Solutions https://hubs.la/Q028gDhL0

Considering an upgrade to your marketing project management software? Smart thinking. The marketing world is always changing, and it's key to make sure your tools do too. Remember, software keeps getting better, with new features that can make your work easier and more efficient. Thinking about making a switch for a better handle on your creative projects? You're definitely on to something. Capterra says 44% of businesses end up trying a bunch of options before they find the right fit, mostly because their old tools just don't have what it takes for smooth creative workflows and getting those marketing approvals done right. Need a hand figuring out how to switch without a hitch? Our latest blog has got you covered. It's a friendly guide that walks you through the process—what to think about, how to make sure the new software’s a good match for you, and how to make the change with as few headaches as possible. It's like having a chat with a friend who's been there, done that, and is ready to help you find your perfect marketing project management tool. Read More - https://hubs.la/Q02p28r70

Marketing teams can benefit from a process-driven approach to project management. Read how in this article from Articulate Marketing: @wearearticulate