Jeremy Wells’ Post

Honored to make the list!

This article may ruffle some feathers... but I think it's important to demystify "brand building" and "brand strategy." "Effective brand strategy is as much about the mundane as it is about the magical." Have you found that less is more when it comes to branding? Let me know your thoughts! #branding #brandstrategy #brandingagency #brands

Check out these photos from a recent project at Longitude°; OROSOKO Sound Bar in Charlotte, NC. This was our agency's first interior design project, and it was a fantastic journey. With Dustin Myers as our Creative Director, Molly O’Reilly Swyers as lead designer, and myself as Brand Strategist, we brought our vision to life by seamlessly aligning branding and design. Every detail was considered, even down to the design of the iconic golden door handle which is the "portal" into this sublime experience. Working with the owners Greg Pappanastos, Jason Pound, and Nick Spain was a collaborative and fun experience. Their creativity and drive pushed us to deliver our best work. Seeing the space come together and how it reflects their passion and our combined efforts has been incredibly rewarding. OROSOKO is already making big waves in Charlotte, and we couldn't be more excited about the outcome. The place has become the talk of the town, and it's wonderful to see guests enjoy it. Photos by Jay Weinmiller. #charlottenc #interiordesign #branding #brandingagency

Need help with your hotel's brand messaging? Here are some story-starter ideas we've used in the past. #hotelbranding #hotels #boutiquehotels #indiehotel #brandstory

PSA: It's okay to not know everything. Some of the greatest growth moments in my life have come from times when I've been okay with being wrong or being willing to admit I don't know the answer.

We had a blast with this one. Smoky Mountain-Based Taqueria & Bar — Taco Trail. Full case study on our website! #branding #smokymountains #hospitalitybranding #restaurants #restaurantbranding

It's wild to me that some business owners will pay $20,000 for asphalt in their parking lot without batting an eye... Yet, if you give them a proposal for $20,000 to develop one of the most crucial components of their business (their brand identity) they say it's "too expensive". Wait... what?!?! Thankfully this scenario occurs less and less for Longitude°. As we've matured as an agency... so has our clientele. So grateful for that. We're no longer apologists for our prices. However, it still happens occasionally... and still baffles me. I wrote this article in 2019 because back then, we were constantly trying to explain why branding was important and justify our pricing. Grateful to be past that season. It's still a good read and a good reminder that investing in your brand is not just beneficial, but necessary. I've seen this work for countless Clients of ours, and even for our own businesses we've started over the years.