TMA’s Elsa I. Gonzalez, VP of strategy, shares what it takes to create cultural resonance with Hispanic audiences, such as looking for new tensions and stories that describe the modern Hispanic experience. Thanks to LBBonline - Little Black Book and ALTERED.LA for the forum!
TMA (The Marketing Arm)’s Post
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This year, our celebration centered the joy of Pride, powered by virtual drag queen bingo! Our hostess Pink Pancake 🎀 brought the agency together as only a drag professional can, and we’re still buzzing from the fun, friendly competition and fierce performances. Happy Pride to all, especially TMA’s LQBTQ+ employees – we celebrate you this month, and always!
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Attending #Cannes is an impressionistic experience that somehow produces clarity by the end. Here's some crystalline thinking from Harris Wilkinson, Erin Wasson, Angela Guidry, Ashley Dent, and Emma Quinn.
OUR TOP IMPRESSIONS FROM CANNES
https://share.wearetma.agency
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A fourth streaming documentary series featuring Northwell Health dropped on Max yesterday—a great example of a brand finding its rightful place in entertainment despite being in a highly regulated and risk-averse sector. TMA's VP of entertainment, Jen Cowan, applauds the strategy in Business Insider.
How Northwell Health's bet on branded entertainment is paying off, with shows on Netflix and Max and 5 more in the works
businessinsider.com
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The Olympic torch passed through Cannes last week, and the countdown to Paris is on! VP of Sports Basia Wojcik, who has worked all the games since Beijing 2008, shared her optimistic outlook with Ad Age’s Jon Springer.
2024 Summer Olympics—everything brands need to know
adage.com
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The world of sports encompasses so much more than just the major leagues. TMA's Trina Roffino helps explain why Propel's move into local running clubs is a smart one. Thanks to Digiday's Sam Bradley.
PepsiCo brand Propel is choosing running communities over creators in summer sporting push
digiday.com
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Our CCO's favorite subject (creativity) in his favorite venue (Cannes.)
Harris Wilkinson Chief Creative Officer at TMA (The Marketing Arm) shared the stage with our colleagues Ali Alkhafaji, Ph.D. and Anthony Donaldson and client partners Marlies Gebetsberger of Philips and Gayle Bissay of adidas in a thought-provoking conversation on the power of creativity to drive impactful 🛍️ experiences 💡 Cannes Lions International Festival of Creativity #OmnicomCannes
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Thirty high school students from Cedar Hill ISD spent an invigorating (for us!) day at our HQ this week. The students learned about the award-winning work we do, took part in a lively brainstorm, and heard an employee panel on ad careers. Thanks to TMA's Mia Shaw and Corey Lark for organizing. We salute the incredible educators showing up for these students every day!
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What a well-deserved honor for State Farm's Kristyn Cook, an inspiring leader whose passion for #sports runs so deep. It's our pleasure to be on her team, always reimagining how a brand can show up in sports. #client https://lnkd.in/gD6Xtn5k
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We are stoked to partner with new #clients Opry Entertainment Group, Rush Street Gaming, LLC and Glidewell Dental, and can't wait to see the work resonating in culture!
TMA Adds 3 New Business Wins | LBBOnline
lbbonline.com
