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Our very own CEO, Cary Lawrence had the pleasure of chatting with Authority Magazine for their “Lessons From Inspirational Women Leaders in Tech” series to dive into how she ended up where she is today, the status quo of women in tech, how she approaches leading Decile, and the five things you should know to run a successful tech company 💡 Check it out 🔗 https://bit.ly/3PMpv7w

In celebration of International Women's Day, AdMonsters featured insights from 35 prominent female leaders within the ad tech industry. Among them, Revital Kristal, leading MANIFESTO by Intango, shared her experience:  “Coming from a male-dominated entrepreneurial space, where for me, being the only woman in the room was pretty much the norm, landing at Intango felt like stepping into a whole new world. Here, your gender doesn’t set the boundaries for what you can achieve or the opportunities you can grab. At Intango, we don’t just talk a big game about diversity and inclusion – it’s actually how we roll, day in and day out. For me, leading Mani-Festo with an incredible group of women, I quickly realized that here, gender really isn’t a barrier. We’re not about just paying lip service to diversity; we truly live it.” Full article here: https://lnkd.in/ezX3N7BR

“The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives is essential for propelling this innovative industry to new heights.” Ad tech, traditionally male-dominated, is transforming as more women rise to leadership positions. This shift paves the way for their peers and gives voice and decision-making to underrepresented groups. eyeo VP of Marketing, Alexandra Soldan, quoted in the article, shares the vital role of mentors for success and has learned that she has the “opportunity and responsibility to amplify and inspire others.” To read more insights from industry thought leaders on what it’s like to be a woman in ad tech, check out AdMonsters' special International Women’s Day article. https://bit.ly/3Ir8Nqm #eyeo #womenintech #InspireInclusion #IWD2024

Celebrating Women's History Month at LINK! ✨ Throughout March, we're shining a spotlight on the amazing women behind LINK, starting with our leader and Founder, Babette Macy! With over 34 years in the AEC industry, Babette's expertise is unparalleled. As the former chairwoman of the city's Planning Commission and a champion for public/private partnerships, she's a force to be reckoned with. To kick things off, we asked Babette a few questions: Q: How long have you worked in the AEC industry? A: 34 years – ouch! How can that be? Q: Best career advice from a colleague or mentor? A: Be honest with your clients. If mistakes are made, own up with a proposed solution with them at the table early in the process. You will earn their respect and trust by holding yourself and your team accountable. Q: #1 issue facing women in the workforce? A: Work & Family Balance Q: Favorite quote from a woman? A: “Women belong in all places where decisions are being made.” RGB Q: Best career advice from a colleague or mentor? A: Be honest with your clients. If mistakes are made, own up with a proposed solution with them at the table early in the process. You will earn their respect and trust by holding yourself and your team accountable. Q: Favorite words, phrases or sayings that empower you? A: 1. Change the Narrative. 2. People who use “we” rather than “I” when presenting a result. 3. Regrets are from the past. Move forward for a new chapter. Q: Favorite Woman who made or is making history? A: RGB! Q: If you weren't doing this, you'd be... A: Working in Public Policy Q: Your ideal night out (or in)? A: At the lake, watching a sunset with a cocktail in hand Q: Favorite travel destination (have been to or want to visit)? A: Any place out west—Idaho could be my favorite state. I have traveled to all 50 states and particularly love all the national parks. Q: If your life was a movie, what band or musical artist would play the soundtrack? A: Annie Lennox Stay tuned as we continue to celebrate the incredible women of LINK throughout Women's History Month! #WomensHistoryMonth #WomenEmpowerment #WomenInBusiness #LINK #LINK2Built #WBE #KansasCity

Let's normalise women celebrating their wins 👏 I'm a little late to this, but honoured to find myself on the Alt Marketing School's top marketers to watch in 2024 🚀 "Celebrating the incredible humans to show up with intention to make an impact in the marketing world." - Fab Giovanetti, Founder of Alt Marketing School 👀 Check out the list! A few names include the wonderful Frances Odera Matthews Isabel Sachs Jessica Sophia Bruno Sophie Miller Ayo Abbas So, what next? ✅ Connect with the amazing talent ✅ Support their own work and initiatives ✅ Sign up to Alt Marketing School's newsletter ✅ Find similar initiatives to get involved with Thank you to the AMS team! Link in comments below. #TopMarketers #WomenInBusiness #ImpactMarketing #ImpactDriven

This #WomensHistoryMonth, we are diving into inspiring journeys and career lessons from women in advertising. Ad Age is featuring guest essays from industry trailblazers, shedding light on the paths they've taken to drive marketing and shape culture. Read what these inspiring women have to say about their career journeys at the link below. #WomensHistoryMonth #WomenInAdvertising

Last week Rachel Brandt and I attended two inspiring female-powered events: Own It's Women’s Agency Ownership Summit and The Female Founder Collective's Female Founders Day. At both, there was a common stat shared: Only 1% of advertising agencies in the US are female-founded and owned. I’ll type it again…only 1% of advertising agencies in the US are female-founded and owned. This stat is a huge reason Rachel and I founded Corner Table Creative. Part of our mission is to empower the next generation of female creatives and entrepreneurs. For most of my career, I’ve worked on teams primarily made up of women and I can confidently say the work is better because of it. There’s more empathy and collaboration, less ego and hierarchy. As we close out #WomensHistoryMonth, I am reflecting on what Cindy Gallop said to open the #OwnIt Summit: “Don’t do what’s already been done. Don’t start a business, start your own industry. Think about what makes you want to punch a wall and build a business around that!” Here’s to more women at the helm. And better work because of it. 

I'm sooooo excited! The last two years have been INSANE! I made a crazy leap into the unknown, deciding to pivot away from the successful marketing agency that I had founded in 2005 and follow my passion to empower women - and I had no idea how! ;-) Anyone resonate? So I started with coaching female founders (an obvious choice) and then set up a facebook community called IGNITE that would be a fun place to hang out and meet some other amazing women. Then what do you know, IGNITE grew like a small seed into a tree! I realised I wanted to create a company that supported, not only female founders, but women in corporates too! And I had the perfect background experience, having trained on marketing for years and even been a college lecturer! And so, the latest phase of IGNITE's crazy journey is now here with our training and development solutions, specially designed to empower the women in businesses. Supporting female employees isn’t about jumping on a ‘woke’ bandwagon and ticking some CSR boxes - it’s essential for our society and increasingly commercially critical. There is a huge opportunity for businesses and for society here, change is happening and by investing in female employees, businesses will be a part of a revolution. We can help them to attract, nurture, retain and promote female employees. I say 'we' because it won't just be me, oh no no no! This is not going to be the 'Natalie' show. I'm bringing together THE most incredible group of women to deliver our training. Because I believe that women are stronger together, and there is no competition, only opportunities for collaboration. So watch this space as I unveil more over the coming weeks! Woohoo!! Natalie x #ignite #empoweringwomen #womeninbusiness #womenrise #training

In support of International Women's Day and giving back to the young women following in my footsteps, I asked myself, what advice would I give my young self, if I had the opportunity? When I think back on my journey in my career and over the past months with Zendelity, here are some of the lessons learned, that others might benefit from. ▶ Being a little scared, about what's coming, is not a bad thing, boredom drives dissatisfaction, in every part of your life. ▶ Don't wait to be a perfect fit before applying, there is nothing more valuable than on-the-job learning. ▶ Better out than in, saying what is troubling you often puts it in perspective, our brains can and do, blow stuff out of proportion. ▶ Especially at work, when communicating be direct, concise, and data-driven, data takes the emotion out of it. ▶ Be observant, listen, and learn before reacting, don't rush in and assume you have all the answers, it doesn't make you look smarter. ▶ Be prepared, it's not likely to go perfectly the first time, the faster you respond, the closer you are to achieving perfection. ▶ Have a plan, write it down, and adjust the plan as necessary, but have a plan, it's so much more efficient! ▶ Brainstorm, invite feedback, iterate, make it better, always be evolving. ▶ Ask for it! Ask for the raise, promotion, project, purchase order, or investment, don't wait for it to be offered. Be proud, it's ok if everyone knows you want it! ▶ Don't gossip, it looks good on no one! ▶ Remember, the world is not always a nice place, be a supporter, not a detractor. Love and support to all women out there, I am always happy to help if I can, please ask. Cheers 🍾 (Photo credit Madeline McCrady) #womenshistorymonth and #internationalwomensday #womenleaders 

At Klever, we celebrate the amazing women who make our company thrive! Today, we're shining a light on Amal Elena Yassin, our incredible Director of Ad ops! In this crucial role, Amal leads our entire ad operations team, overseeing the technical side of how we deliver ads to our clients' target audiences. Amal's expertise in ad serving technology and programmatic advertising ensures our team has the cutting-edge knowledge needed to stay ahead of the curve. We asked Amal a few questions to get to know her and her experience here at Klever, check it out: Q: What's a moment in your career where you felt like you defied expectations? A: "Being recognized as a data demystifier in the industry and receiving the 2023 Top Women in Ad Tech & Media Award was a huge honor! " Learn more about this award: https://lnkd.in/gVhtgs5A Q: Biggest career achievement so far? A: "Without a doubt, being a founding member of Klever" Q: As a leader, how do you support and mentor other women in your organization? A: "I believe in sharing my experiences openly, fostering a sense of community, and acknowledging the unique strengths each woman brings. I encourage my team to speak up, share their ideas, and I support the work-life balance challenges that can come with being a mom." #womenintech #adtech #leadership #womenempowerment #worklifebalance