Circana’s Post

*** Just Dropped, 2023 Mid-Year #beverageindustry Trends *** Top take-a-ways.... - Shoppers continue to rally behind beverages that are positioned to boost and support key health aspects. - Functional ingredients like #magnesium and #mushrooms are seeing growth in sales and units sold. - Innovation within functional beverages continues to be popular. - New options for relaxing with the rise in #nonalcoholic drinks.

🍹📈 Generation Z's impact on the beverage category is undeniable, as revealed by Circana's State of the CPG Beverage Alcohol Industry report. With variety packs leading the charge, brands are blending higher alcohol content, recognizable labels, and versatile packaging to capture Gen Z's attention. From beer to wine, the shift towards premium options is evident, especially among Gen Z consumers aged 21-26, who prefer sparkling wines with fruity notes and a variety of beer flavors. Beverage marketers have a prime opportunity to capitalize on these trends by emphasizing value, enhancing in-store experiences, and leveraging digital platforms for increased engagement.

The growing desire for healthy beverages is anticipated to drive the expansion of the beverage premix market in the future. Key companies in the beverage premix market are rolling out innovative products to maintain their market standing. Innovation in premix drinks involves incorporating functional ingredients to meet the increasing consumer demand for improving their health and wellness. Learn more about the beverage premix market: https://lnkd.in/gVTBPqcq . . . #beverages #prepackaged #mixture #liquid #premixes #tbrc #thebusinessresearchcompany #marketresearch #marketintelligence

Alcohol Trends 2023: Tapping into the Future of the Beverage Industry 🍷🥃🍸 Discover the most anticipated alcohol trends for 2023. As the beverage industry evolves to cater to changing consumer preferences, companies are tapping into AI and data analytics to predict consumer behavior and uncover emerging trends. From the rapid growth of Ready-to-Drink (RTD) beverages to the resurgence of craft beer and the dominance of American whiskey, 2023 promises innovation, creativity, and a focus on sustainability and DEI. Dive in to explore how companies are rebranding, innovating, and shifting strategies to appeal to the next generation of consumers. 🔗https://buff.ly/46risrg #AlcoholTrends2023 #BeverageInnovation #QualeMagniInsights #DigitalTransformation #EcoConsciousBrands #CraftBeerRevival #RTDMarketBoom #qmg 🍺🌍📈🔍🍹

In a shifting beverage landscape, traditional alcohol sales are on the decline. Craft beer sales fell by 5.5% in 2023, and wine sales by 3.7%. The overall alcohol market decreased by 4.3%, influenced by younger consumers aged 21-35 seeking new beverage options. This change is driven by market saturation, aging drinkers, and a rising health consciousness favoring non-alcoholic alternatives. Amid this shift, TeaHC🍃-infused beverages are gaining popularity as a fresh, healthier option to traditional drinks. As the beverage industry evolves, it's vital to adapt to the trend of TeaHC🍃-infused beverages. With a 40% sales increase and strong appeal to millennials and Gen Z, now is the time to explore this growing market. Engage customers, innovate products, and be part of reshaping how we enjoy drinks. North Texas Retailers, Contact EleTex Brands for all your infused beverage needs. We believe people build brands, and the efficacy and safety of the consumer is our top priority. Don’t miss out on this opportunity to tap into the future of beverages—embrace TeaHC🍃 For all your infused beverage needs, reach out to EleTex Brands. Embrace TeaHC🍃 and seize the future of beverages. https://eletexbrands.com/

Most consumers choose brand-name beverages over generic or store-brand beverages, according to September 2023 Consumer Food Insights Report. Report further indicates that consumers make this choice even when presented with a sizable price discount on generic or store brand names.

Get a head start on the Top Ten Trends shaping the food, beverage, and supplement markets for 2024 with our latest global report 📊🌎 The report delves into our ten trends that will influence consumer purchasing decisions in 2024. Our trend report will equip businesses with valuable information to align their strategies with evolving consumer preferences in 2024 and beyond. To discover more, please click here: https://ow.ly/utoP50Q0aKR #ConsumerInsights #MarketResearch #FMCG #TopTenTrends #2024Trends

Is functional soda the next big beverage trend? There is a big rise in the beverage market forces propelling the growth of "better-for-you" beverages. The global functional beverage market is predicted to grow at an annual Growth Rate of 8.66% by 2024. There has been an increase in consumer demand for beverages infused with beneficial ingredients such as: 💊 Nootropics 💊 Adaptogens 💊 Prebiotics Exemplified by innovative brands like Poppi. Numerous beverage categories have undergone innovation by incorporating functional product attributes. Certain categories, such as energy and sports drinks, place a primary emphasis on functionality. Even categories like carbonated soft drinks have adapted to incorporate functional elements. From the rapid expansion of prebiotic soda categories to the strategic maneuvers of industry giants in response to shifting consumer preferences. If you’ve been thinking about developing a “better-for-you” beverage, now is the time. Need a beverage partner to help you keep up with the trends and formulate a drink that wins a new generation of customers? Schedule a free meeting with us to map out your next move. #beveragedevelopment #productdevelopment #functionalbeverages #beveragebusiness

🥤 The beverage industry's evolution: Rising demand for functional beverages packed with health benefits and convenience. Learn how these nutraceutical-enriched drinks are taking over the market. And learn how HCD studies the consumer perceptions around such products by reach out to us! 🌎 Read more: https://ow.ly/1YGE50PYBRH #BeverageIndustry #FunctionalBeverages #WellnessWednesday

The hydration beverage market is booming, with consumers demanding functional beverages that quench their thirst, and boost their well-being. The growing market is ripe for innovation, but crafting the perfect hydration beverage can be a challenge. That’s where Prinova comes in! We’re your one-stop-shop for developing winning hydration solutions. Download our New Hydration Trends Update and discover: - Consumer insights to understand what today's market craves. - New functional offerings beyond basic hydration. - Flavor trends that keep your drinks delicious and on-trend with health-conscious consumers. Download your guide now and see how Prinova can help you create the next big hydration beverage: https://lnkd.in/gNVDrQxE