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View profile for Irene Liu, graphic

CEO/Co-Founder of Chiyo | Forbes 30u30

This is wild! 🤯 I was feeling emotional after seeing this headline in Fortune because it's often felt like an uphill battle for this type of care -- albeit a norm in other countries -- to be taken seriously in the US. At least from the traditional gatekeepers. Thankfully, we weren't deterred. When you know what's available in other countries, and compare it to how we care for women in the US, it's hard to let things continue status quo. It was what we wanted, what our early clients wanted (we had enough preorders to open! and The New York Times + Bon Appetit shortly after), and we knew it could be a viable business. …but we also knew we needed R&D investment and a path to accessibility — this requires funding. Have you seen the investment stats for female founders? + minorities? + building a product specifically for the maternal journey? It’s easier to put an idea like this into a box, to limit its potential. Even when it’s a glaringly obvious of the unmet need. And when you solve the hardest problem first, you earn the right to care for other parts of the journey. Solving for the hardest problem first means creating a custom solution for the unique stages and symptoms of the fertility to postpartum journey, not a retrofitted one. This means learning from the best of other cultures, and bridging it with the latest nutritional science. It means honoring the journey as you would for an athlete preparing for the big match — with planning, intention and recovery. I wish we’d invest in women’s health like we do for the sneaker resale market (not an original thought, but a mind-blowing one from Sara Mauskopf that I'll link in comments). You can chase the big markets, or you can build it - of course, with enough signal! Luckily, we had some early investors who saw our potential and maternal health partners 🙏🏻 who opened their doors to help us fight the good fight. And most importantly, our clients who were willing to take a chance on us and help us grow to support more families. One foot in front of the other. Thank you Fortune Emma Hinchliffe for seeing the need and the opportunity that’s been severely overlooked. We’re just getting started 🚀 And have to acknowledge the incredible trailblazers who've laid the groundwork that allows companies like ours to run! Some we've collaborated with, others we're inspired by - thank you for what you do. Simmone Taitt Elaine Purcell Kimberly Ross Suk Park Boram Nam Behzad Varamini, Ph.D. Hannah Varamini Alex Taylor Sarah Hardy Allie Egan Alex Friedman Heng Ou Hilary Coles Carolyn Witte Felicity Yost Erica Chidi Gina Bartasi Afton Vechery Halle Tecco, MPH, MBA Kate Ryder Jill Koziol Tammy Sun Allison Whalen Blessing Adesiyan Reshma Saujani Eve Rodsky Chiyo

These founders launched a meal delivery service to bring traditional Chinese medicine to postpartum women

These founders launched a meal delivery service to bring traditional Chinese medicine to postpartum women

fortune.com

Victoria McDaniel

Cultural Arts Coordinator at The Town of Collierville

1y

Danielle Brewer Chinese medicine and postpartum women are colliding in a more accessible way!

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Allison Whalen

CEO at Parentaly | Parental leave expert and entrepreneur

1y

When I got this story in my inbox it stopped me in my tracks - SO SMART (and what an exciting feature). Congratulations!

Sarah Hardy

Mother | Co-Founder at Bobbie | Future of Work

1y

"Just getting started" is right, Irene. Chiyo is solving a need that has been overlooked for far too long, and is doing it with a fresh outlook. Cannot wait to see what is next for your growing community!

So glad to see Chiyo getting the recognition it deserves and needs, but you’re right that this is just the beginning of a long road ahead — and no one better to forge this idea forward than you, Irene!!

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Petty Rader, CDE®

Chief Growth Officer | Chief Legal Officer | Independent Board Director | Advisor | ESG

1y

This is fantastic and I could have used this for sure during my post-partum journey. You have connected with some amazing women. Happy to help if you need anything!

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Vanessa Pham

Co-founded + sold Omsom | Advisor + Speaker | Forbes 30U30

1y

yay congrats!

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Kristen L.

Health Psychologist | Behavioral Research Scientist | UX Researcher

1y

Big yes to challenging the status quo and your resilience. Great way to start the year!! 🙌

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Erik Lim

Venture Capital & Real Estate | Forbes 30 under 30

1y

This is awesome! 👏

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Soo Jeon

Healthworx Accelerator

1y

Love this!! Congratulations!

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