Welcome to the life of today’s CMO. No longer confined to managing a brand and its messaging, the post’s responsibilities have swelled to include a host of disciplines. And some CMOs have mastered new corporate responsibilities well enough to step up to the CEO’s office. Today’s multiskilled marketers are also taking board seats at other companies—experiences that can help them evolve further as CMOs. What’s more, they can represent the customer perspective. https://lnkd.in/edTgpQzf
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CEOs: Set your CMOs up for success by following the advice of Forbes Communications Council members! ⬇️ "A CEO should proactively engage in scenario planning with the CMO, emphasizing the importance of flexibility and adaptability in marketing strategies." -Vikas Agrawal, Infobrandz. "CEOs must prioritize the significance of GTM data in defining the marketing strategy." -Daniel Raskin, Mperativ. "It's important that CEOs keep an open mind and try to remove preconceptions about one "proper" approach to marketing." -Tom Treanor, Snipp Interactive. https://bit.ly/49Pyix9 #CMO #marketing #communications
Council Post: 16 Steps CEOs Should Take To Set Their CMOs Up For Success
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FRACTIONAL Communications Leader passionate about enabling you to be listened to, understood and engaged with by internal and external clients | Strategic and Tactical | Change, Mission, Purpose, $$$, and Goals focused.
Why does the #CMO - Chief marketing officer - have one of the shortest tenures in the C suite? It is because good communication takes time to have real impact and in today's world of measuring impact by the day, month and quarter, the long term thinking of a CMO to build brand, message, vision, and value seem counterintuitive and therefore unproductive. We need to understand that all great results are not immediate and take time to develop. Marketing and Branding cannot be knee jerk or change at the whim of a daily metric. We need to be able to differentiate both of these from advertising which is the medium of driving day to day sales. It takes time for people to hear our message, trust it, decide if it impacts them, internalize it, recall it and retell it. That is how you build long term and loyal clients who keep buying from you profitably instead of just people who buy from you because you have the lowest price today. #advertising #branding #marketing
The CMO Role
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Helping SaaS firms ensure that their marketing leads to sales success | Messaging for the Challenger Sale | Content Strategy | SalesEnablement | Advertising
If you're a new CMO or head of marketing, check out our 100 day plan put together by other CMOs that have successfully managed their transitions. In other words, putting a wedge in that revolving door relies heavily on what you do in your first 100 days.
The CMO Role
https://marketoonist.com
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In this flux era that we are living in, the marketing department is arguably the most challenged of all the business divisions. Consumer habits continue to rapidly change, attention is fragmented, there are more ways to slice a marketing dollar than ever before and measurement/performance feedback loops are constantly being evaluated for their efficacy. This all adds up to a volatile ride for any brave businessperson with the title CMO. While I personally do not believe that the CMO role/title deserves deprecation or mashing up with other roles, the one thing the below article talks about that I do believe, is that the best CMOs must be able to serve as Chief Marketing Strategist. I would argue that strategy, bravery and openness-to-change are the three most important traits of a successful CMO. Of course, having a CEO and CFO that trusts the CMO and empowers them, probably trumps all. It will be interesting to see if more CMO titles go away over time. No matter what they are called, the role of the CMO and the needs of the role aren’t going away, for sure. #marketingtrends #cmo
CMO Title Dies On The Vine
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AI & Marketing Research Analyst | Built High-Growth B2B Business, SaaS Marketing Advisor, CXO Whisperer, & published author. I help organizations unlock AI's potential for growth & innovation. Let's connect!
The Rise of the Chief Strategic Growth Officer: Removes the confusion of the role of CMO. Since the dawn of trade, producing, launching, selling, and distribution have been the bedrock of business. But as societies expanded, so did competition. Businesses could no longer be local monopolies and needed to woo customers with strategic communication, relationship building, and a clear value proposition. These skills, even without a dedicated "marketing" department, were the lifeblood of even the smallest businesses. Fast forward to today, and the term "marketing" has become an elastic band, stretching to encompass a diverse range of activities with no universal job description. This ambiguity can make it hard to pin down the role's value and contribution to the bottom line. But amidst this flux, one thing remains clear: the traditional, siloed definition of marketing is rapidly becoming obsolete. In today's hyperconnected world, customers demand seamless experiences that span acquisition, engagement, and ongoing success. This necessitates a more integrated approach, one that transcends the boundaries of traditional marketing tactics. It's here that the role of the Chief Marketing Officer (CMO) faces an interesting crossroads. While unlikely to vanish entirely, it's poised for a significant evolution. Enter the Chief Strategic Growth Officer (CSGO). This more fitting title encapsulates the broader remit that marketing leaders are increasingly taking on. It's about driving sustainable growth through orchestrated functions that touch every aspect of the customer journey. As many rightly point out, adding sales and customer success to the marketing portfolio makes perfect sense. CMOs, with their skills in strategy, communication, and customer-centricity, are ideally positioned to create a unified customer experience and optimize the entire value chain. But leadership in this new era demands more than just vision and soft skills. The CSGO needs to be a data-driven storyteller, able to translate marketing activities into quantifiable business value. By demonstrating the ROI of their efforts, CSGOs can secure their place at the executive table and prove the strategic importance of their integrated approach. The blurring of lines between traditional business functions and the rise of the CSGO are indicative of a larger trend: the shift towards customer-centric, data-driven businesses. In this new landscape, the ability to connect the dots across the entire value chain will be the key differentiator. Those who embrace this integrated approach, with the CSGO at the helm, stand to thrive in the ever-evolving world of business.
In this flux era that we are living in, the marketing department is arguably the most challenged of all the business divisions. Consumer habits continue to rapidly change, attention is fragmented, there are more ways to slice a marketing dollar than ever before and measurement/performance feedback loops are constantly being evaluated for their efficacy. This all adds up to a volatile ride for any brave businessperson with the title CMO. While I personally do not believe that the CMO role/title deserves deprecation or mashing up with other roles, the one thing the below article talks about that I do believe, is that the best CMOs must be able to serve as Chief Marketing Strategist. I would argue that strategy, bravery and openness-to-change are the three most important traits of a successful CMO. Of course, having a CEO and CFO that trusts the CMO and empowers them, probably trumps all. It will be interesting to see if more CMO titles go away over time. No matter what they are called, the role of the CMO and the needs of the role aren’t going away, for sure. #marketingtrends #cmo
CMO Title Dies On The Vine
mediapost.com
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📢 Check out this insightful article about what top CEOs are looking for in their CMOs in 2024! Find out the key qualities and skills that will set you apart in the ever-evolving marketing landscape. Read more here:
What Top CEOs Look for in Their CMO in 2024
forbes.com
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Is your CMO stepping into the role of Chief Strategy Officer? Forbes Communications Council explores the evolving role of the Chief Marketing Officer (CMO) as a Chief Strategy Officer. The article discusses how CMOs blend marketing expertise with corporate strategy to drive business growth and innovation. 🎯 Are you leveraging your CMO's strategic potential to the fullest? Share your thoughts in the comments below! https://lnkd.in/exQiMfW2 #CMO #BusinessStrategy
Council Post: The CMO As A Chief Strategy Officer: Blending Marketing And Corporate Strategy
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CEOs and Boards increasingly recognize the potential for CMOs to be major growth drivers, with about 80 percent of CEOs acknowledging this potential. 🔍 Types of CMOs: Unifiers: Masters of collaboration, protecting budgets, and enjoying 48% longer tenures. Loners: Great marketers, but struggle with C-suite relationships. Friends: Common but need to spread marketing's agenda fully. To foster collaboration within marketing teams, CMOs must prioritize multidisciplinary competency and follow key principles. Here's the link to the article which explains the dynamic world where marketing transcends traditional boundaries and drives long-term growth! https://lnkd.in/euWFXdwW
Why is collaboration key to CMO success?
mckinsey.com
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Is there a better time to be a CMO than now? And does your company see Marketing as a growth driver? Or a cost center that has to be slashed? According to this article by McKinsey & Company there are 3 types of CMOs and the one you want to be is the Unifier, defined by McKinsey as “These CMOs are masters at fostering cross-functional collaboration. They ensure that marketing has a clearly defined role in the eyes of their C-suite”. What is interesting in my view is that their budgets are more protected and the CMOs stay in their job for a longer period of time. In principle, the CEO should be the best friend of the CMO, but this is not always the case. What is almost always the case, is that CMOs and CFOs are adversaries, since they don’t speak the same language (the CFO has difficulties in adding brand equity, CTR, and engagement to their balance sheet). Thanks to martech there are alliance opportunities between CMOs and CTOs which is not surprising considering the many platforms operated by an up-to-date marketing function. A key takeaway from this article is the need for training and the culture of working across many functions and disciplines. So next time you meet someone from Finance at the coffee machine - do spend time with them! #accountbasedmarketing #marketingstrategy #b2bmarketing
Why is collaboration key to CMO success?
mckinsey.com
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Yes ... the role of the CMO must evolve away from a pure "comms" identity. But, CMOs need C-Suite permission and commitment to change. Here's why. Elevating the impact of marketing requires BOTH sides of the commissioning process (CEO/CFOs who fund it + CMOs who guide it) to be fully united in their understanding, expectations and metrics. Most marketing leaders and agencies are dying to contribute greater innovation and value. They aren't shy or anxious about change, nor are they married to some MadMen-era mindset. However, without a willing partner + strategy platform that enables collective commitment — the role and impact of marketing will be dumbed down to the lowest common denominator. BTW, this is why we created Margen — to solve the trust gap that divides C-Suites and marketing, and robs 90% of businesses of their truest and highest potential. If you'd like to learn more, we'd be honored to partner with your team. PS: Big fan of Galloway, but his assertion ... "show me a company with a $100B market cap and I'll show you a company that doesn't advertise very much" is intentionally provocative and pure BS. Apple, Amazon, Google, Microsoft, Eli Lilly, Visa, LVMH, UnitedHealth, Exxon, Walmart, Johnson & Johnson, Procter & Gamble, Mastercard, Merck ... are ALL $100B companies who built and sustain their businesses thru exceptional marketing and advertising. To argue otherwise is nonsense. #marketing #marketingstrategy #ceos #cmos #consulting #advertising
"You're Dead In 18 Months Or Less": Scott Galloway On The Future Of CMOs
https://www.bandt.com.au
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