Wayne Bagrowski’s Post

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Skilled in #onpremise, #brandmanagement, #wineandspirits, #salesleadership, #Geolocation, #wireless, #gotomarket, #shoppermarketing, #startups, #consumerinsights

Tavel Rosé vs uhm, Rosé. Huh? There's been a lot of talk about what the wine industry needs to improve on to attract today's drink enthusiast. Other than a serious eneophile, what percentage of people would you say are familiar with and better yet would look for (buy) 3-4 of the varietals above? Those assumptions can be interpreted as "they're not speaking to me" or at worst, a bit smug. A friendly, understood path to purchase is needed to increase wine sales. For instance, I read the Wine Spectator as much to improve my knowledge of the periodic table and obscure food groups as to find wines I'd enjoy. Bring identifiable wines and shopper marketing clarity to the masses! Leave widely unknown varietals and geek speak to the back label and middle pages. PS: I enjoy the Wine Enthusiast weekly and appreciate their good work 👍

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Reuben and Tavel rosé is a 🔥 combo. 👀 Which of these combinations do you approve of? 🥪 Get the why behind these wine pairings here 👉️ enth.to/3UvoZg3

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