Wavemaker Morocco’s Post

WPP unites Wunderman Thompson and VMLY&R to create a global powerhouse in VML. While this is big news, it might be the biggest for the advertising industry and though a lot of us have opinions in favour or against it, here’s what I think. On one hand, we have J. Walter Thompson Co. that was incorporated in 1896 and has a legacy of around 127 years. And on the other is VML, (no it’s not Vector Markup Language), founded in 1992 by John Valentine, Scott McCormick and Craig Ligibel specialised in advertising, digital and social media with a legacy (If i can) of 31 years. Both of them uniting to create a new Global Powerhouse tells us something about the present and has a hidden message for the future. Especially for the ones who still think that mainline is advertising. The way new age mediums - be it social, digital, performance, Influencer or even AI, are helping brands to target the right audience and generate more sales, the shift was and is bound to happen. So what’s the takeout? It’s simple - think about why the new powerhouse is called VML and not WT. Personally Jon Cook & Mel Edwards I welcome and love this change and can see a great future for all of us.

Not sleeping on this one! 🙅🏻♀️🙅🏻😴 💡 Garnier needed a cutting-through activation that would strengthen their equity in brightening, heightening their consumer relevance and consequently, accelerating their growth month on month. The solution? 🟠 Garnier Philippines, with media planning and strategy by Wavemaker Philippines, mounted its first ever 24h livestream marathon on TikTok last summer to launch their new overnight serum. No movie magic, no shortcuts, no commercial breaks. Just 24 hours of live beauty entertainment that worked wonders at driving engagement and sales 🧾📈 What can global brands learn from this campaign? 🤔🤔 Carlo de Leon, Wavemaker Philippines' Client President advised "Shopping on TikTok is huge in this category. To get a slice of that revenue pie, brands can't sleep on creativity. Do something unexpected to entertain your audience. I hope this case will inspire you to dream big." 🥈 This campaign also bagged a Silver (Content category) at the recent The Drum Awards for Marketing APAC 🥳 Read more on Wavemaker's Platform Watch ⬇️ https://lnkd.in/gatqNctM L'Oréal #LOreal #DrumAwardsAPAC #content #media #advertising

"A Monumental Merger: Unveiling VML, the New Creative Colossus 🎨" Body: The fusion of Wunderman Thompson and VMLY&R has birthed a new creative behemoth: VML. With a global talent pool of 30,000, this merger orchestrated by WPP isn’t just a union of two acclaimed agencies, it's a formidable alliance set to redefine the realms of brand, commerce, and customer experience 🔄. The inception of VML symbolizes a significant stride in the continuous evolution of the creative and digital marketing landscape 📈. As we witness the dawn of this new era, the industry is abuzz with the boundless possibilities VML holds ✨. #VML #WPP #CreativeIndustry #DigitalMarketing #MergerMagic 💫

Missiya və vəzifəmiz adımızdır. Wavemaker Top 5 qlobal media şəbəkəsi siyahısındadır. Məhsul və xidmətlərimizin siyahısı tək məqsədlə yaradılıb – müştərilər üçün müsbət artımın təmin olunması. GroupM və WPP-nin bir hissəsi olaraq, biz sürətlə dəyişən istehlak dünyasında artımın təmin olunması üçün təklifimiz daim inkişaf etdirilir. ----- Our name is our mission and our method. Wavemaker is a Top 5 global media network. Our roster of products and services has been built with a single aim – to positively provoke growth for clients. As part of GroupM and WPP, we are continually developing our offer to deliver growth in a fast-changing consumer world. #wavemaker #wavemakerazerbaijan #mediaagency #positiveprovocation

Excited to see the annual Kantar MediaReactions study land this time of year. Even more so, grateful to see us score highly on Ad Equity (with consumers) and Ad Innovation as well as Attention (with global marketers). To me, this is a great barometer of the hard work our teams put in every day to build advertiser value and bring joy to our community. There's also a ton of good market insights, so go over to the Kantar page to find out how to get access to the report. #tiktokads #tiktokforbusiness #tiktokworks #insights2023

This is a heartfelt post. The recent announcement of Wunderman Thompson, VML Y&R being merged under one entity VML took a while for me to get a grasp of. Or let me say, it took me a while to digest what had happened. Having spent half my career with Wunderman, JWT (Contract) and Y&R in one capacity or the other, it’s almost a body blow (Maybe not that much). For being a strong pillar of planning in india (JWT), to the one of loyalty/ CRM globally (Wunderman) it’s a bit sad to see these two brands walk into the sunset. Make no mistake, these are two brands that have commanded solid presence. Wunderman at one time was the largest CRM agency in the world and JWT the largest advertising agency in India. Agencies are about people and people are resilient. So what led to their decline? Thoughts? https://lnkd.in/dNkYCB2V

Spaceback Social CTV continues to get quick adoption. Here is a case study showing how Brooks Brother's used their Spaceback to convert their IG reels to VAST tags w/QR code addition for attribution. Message me for more info if you want to learn more about how you can use your brands social videos on CTV or Programmatic campaigns

Wavemaker, the GroupM-owned media agency is turning five in 2022. The agency which boasts clients like #mondelez #loreal #myntra #netflix #perfettivanmelle #TataConsumerProducts and #policybazaar added 10% in new billings from #inorganicbusiness wins this year. In 2022, alone the agency won business from #truecaller #KreditBee #sharekhan #VIPIndustries #KisnaJewellers #CoinDCX #paytm #FirstGames #danone and #audible The company gained business worth Rs 1,500 crore in the last two years and is on track to maintain the Rs 700 crore run rate in new billings, says Ajay Gupte CEO - South Asia, Wavemaker. Wavemaker #linkedin #linkedinlearning #linkedincommunity #linkdinpost #linkedinfamily #linkedinmarketing #linkedinconnections #ceo #ceomindset #wavemaker

As 2023 draws to a close, we contemplate a year marked by innovation, growth, and enjoyable experiences. Wavemaker Wrapped 2023 revisits the progress made, challenges surmounted, and the promising opportunities that await us. #WaveMakerWrapped2023 #ProgressbyInnovation #YearEndReflections #Accomplishments #WindsofChange #TechAdvancements #WaveMaker