WARC’s Post

The Cannes Lions Deconstructed we hosted with Contagious last night was a huge success. It was brilliant to see so many new and familiar faces chomping at the bit to keep learning from this year's Cannes Lions International Festival of Creativity 🙌 Thank you to everyone who came. Let us know in the comments what you made of it 👀 Time to plan for 2025... #CannesLions #BoldMindsBoldMoves #Event #Teamwork

Whether working hard or playing hard, people are living their lives through the constant chats and threads of messaging apps 📱 But are you reaching your customers in the ways they want to be reached? Are you delivering personalised and immediate interactions? Our latest report, developed in partnership with Meta, explores how to help you harness the power of conversations, plus: 🚨 The challenges brands face meeting consumer expectations 👀 The impact of Business Messaging on the customer journey 🔑 How to unlock the full potential of Business Messaging Read our report now for all the insights and best practices 👉 https://loom.ly/abn9gkk #MakeitWARC #MediaEffectiveness

The Effectiveness Show: Part Two 🌞 Featuring our Grand Prix winners, their trophies, a mic with a dangerously long cable, drone shots, a giant screen, more #WARC blue than you can shake a mirrored balloon at, and John Bizzell shambling around far too close to the edge of the swimming pool at La Villa Contagious. This is pretty much the end of the road for the WARC Awards 2024. We have captured a moment - the fun and excitement of winning - and we couldn't be prouder of our winners and our team. Do you like our new tagline? Let us know in the comments 💙 Thank you for coming to VML, The Monkeys (all the way from #Sydney), GUT São Paulo, and Leo Burnett India (x2!). #BoldMindsBoldMoves #GrandPrix #CannesLions #Effectiveness

News just in 🙌 David Tiltman will be speaking at Cannes Lions Deconstructed. Join Contagious and #WARC in London on Tuesday, July 9th, for Cannes Lions Deconstructed. This event will feature industry experts, jurors, and winners discussing what it took to win a Lion at this year's Cannes Lions International Festival of Creativity. Contagious trend talks—"Dumb Like a Fox" and "Guttertech & Make-do Media"—offer an independent deep-dive into this year's festival hot topics. Get your tickets today and enjoy an evening of inspiration, an open bar and plenty of food 👉 https://loom.ly/9auZicw The question is, will he bring the tea? #CannesLions #BoldMindsBoldMoves #Event #London

Unlocking the Future of Marketing: Insights from Spotify 's Kay Hsu and TikTok's Jorge Ruiz on the WARC #Podcast with Alex Brownsell. In the latest episode of the #WARC podcast, listen to an engaging discussion between Kay Hsu, Head of Creative Lab at Spotify, and Jorge Ruiz, Global Head of Marketing Science at TikTok. Their insights on the intersection of creativity and media are not to be missed. Here are some of the key takeaways: 🎨 Blending Creativity and Media: Are they two distinct levers or a blend? Kay and Jorge explore this question, shedding light on how the boundaries are increasingly blurred. 🎯 Platform-Specific Creativity: Creating the right content for the right platform is crucial. They discuss strategies for optimizing creative content across various channels. ⏰ Early Integration in Planning: Marketers are now considering channels and platforms earlier in their planning stages. 👥 Agencies' Role: Are agencies enablers or blockers in integrating creativity and media? The conversation reveals the evolving role of agencies in this dynamic. ➕Effectiveness of Integration: There is compelling evidence that closer integration of creativity and media drives effectiveness. 📺 Planning with Media in Mind: Valuable advice for marketers is shared, emphasizing the importance of integrating media considerations into the planning process. 💠 Fandoms and Communities: This section discusses the power of targeting specific communities and fandoms, highlighting the importance of deep audience understanding. 👽 Future of Creative and Media: What lies ahead? The future landscape of creativity and media is explored, offering a visionary perspective on upcoming trends. Tune into this episode for a deep dive into how creativity and media converge to create more impactful and resonant marketing strategies 🎧✨ #Marketing #Creativity #Media #Spotify #TikTok #Advertising #FutureTrends #MarketingStrategy #BrandBuilding

We asked each London-based WARC #Editor for their ✨ TOP THREE MOMENTS ✨ on the last day of the Cannes Lions International Festival of Creativity. Apple telling Amy to calm down was not on our 2024 bingo card 😅 Thank you to all the editors - Amy Rodgers, Alex Brownsell, Lena Roland, and Aditya Kishore for sharing, even though you were all exhausted. You can access our 11 Effectiveness Trends report from the festival if you're not a subscriber until 26th July: https://lnkd.in/eq_hztsn If you’re a member of the #BoldMindsClub, get the report here: https://lnkd.in/eE2BsVwD If you want even more, join Contagious and WARC on the 9th of July for Cannes Lions Deconstructed, which will be an excellent way to celebrate and digest all the learnings from the festival: https://loom.ly/9auZicw #BoldMindsBoldMoves #Marketing #AI #Humour #Humor #Commerce #Creative

Do you have a #CFO you want to convince for more money to execute your bold ideas? We asked James Hurman for his advice on how he would do it 👀 James is a globally recognised advertising effectiveness expert who’s spent over
20 years researching, publishing, practising and teaching advertising effectiveness.
 He‘s the author of two books on effectiveness, has won more than 50 advertising effectiveness awards, and was named the world’s number one strategic #planning director. You can study with him this September 👉 https://loom.ly/J6h6flo Do you have any more CFO tips for the marketers and strategists in our audience? Please share them in the comments. #BoldMindsBoldMoves #LIONSLearning #Strategy #Advertising #Effectiveness

We launched our new report with LinkedIn and Stein IAS at the Cannes Lions International Festival of Creativity. Watch Alexis Gresh giving you the lowdown on why this report is so useful for #B2B #Marketers, with: ✍️ A *new framework* for planning and executing a unified Brand-to-Demand Experience (#BDX) strategy ✍️ The business rationale for unifying the #marketing #funnel and how Subscribers can access the report here 👉 https://loom.ly/9UVQgOw There's a treasure trove of content available for WARC subscribers on our website 👉 www.warc.com 😍 #BoldMindsBoldMoves #CannesLions #Partnership #Advisory #Collab

You would think the WARC team would have a bit of a breather after #CannesLions... But, no. The fight for #effective and #bold #marketing continues. So, here's a rundown of another intensely productive week: 🎙 We released two podcasts—one with Mark Ritson, filmed somewhere in southern France, and one with Amy Rodgers, Harjot Singh, and Islam ElDessouky. Both will up your marketing game, so do have a listen this weekend (links in comments). 🕺 Our favourite awards man, John Bizzell, presents The Marketing Effectiveness Show from our Riviera Reception, interviewing all the Grand Prix Winners of the WARC Awards. Expect glitz, glam, and glory, all in just over five minutes. Watch here ➡ https://lnkd.in/ddvKq2ER 👨🏫 Two of our brilliant team presented on stage at the DMWF, Ashik Ashokan and Paul Stringer, PhD. Ashik hosted a panel on #CX and said: it was interesting to discuss the complexity of formulating customer journeys given the expanding number of touchpoints available to the consumer, but it's heartening to hear that people and processes adapt quickly across industries to ensure that the customer is served with relevant and consistent messaging. Paul delved into the richness of our recent Future of #Digital #Commerce report, which we'll link in the comments. Even more insights are available for WARC subscribers, so what are you waiting for? #BoldMindsBoldMoves