Lessons from Germany on how to fully engage Gen Z, grow loyal communities, and drive profitable subscriptions – via ‘the slowest newsroom transformation in history’. https://lnkd.in/dVqqmu9b
WAN-IFRA, the World Association of News Publishers’ Post
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Director, Media, Sales Director at Media Man Group, Media Man International, Media Man Australia. Media Agent. Sales Gun. Subscriber TV 5 years. Media 20 years +
PR Newswire PR news is real industry news. Well done on the coverage. #prnewswire #pr #newswire #newswire #pressrelease #mediarelease #mediareleases #newsmedia #trend #trends #buzz #media
Hello February! As we start a new month, take a few minutes to check out which press releases from PR Newswire drew the most attention in January: https://brnw.ch/21wGAtl #pressrelease #topstories
January's Top 5 Press Releases | Beyond Bylines
https://mediablog.prnewswire.com
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Strengthen quality journalism with smart advertising decisions. Dive into the research from 'The Rebranding of News,' a collaborative effort by Advertiser Perceptions and Prohaska Consulting with Outbrain, offering a blueprint to drive impactful industry change. Download it here: https://outbra.in/3vEqy2x
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Revamp your media strategy and make connections with the industry's best! AMP’s Jeanette MacKenzie, Chris Lehman, and Brian Quirk will be at the Digiday Publishing Summit to discuss new media strategies and talk innovative solutions to common publisher pain points. Drop a comment below if you will be joining! #Publishing #MediaInsights #MediaStrategy
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How to adapt to an Always On world: Invest in people and technology that equip you to identify and respond 24/7. Acumen has this ambitious dream to serve up high-quality content for any brand–regardless of where they live in the world. We can’t do this just by having creators in London. What if a brand needs something at 4am in the morning? The solution? We have content creators in pretty much every timezone. We serve our clients 24/7 so they can serve their audience round the clock. 50 years ago, the person on the newspaper's front page was relevant. Today, anyone can be on the proverbial front page. You just need to invest in the right resources that enable you to keep turning up on your audience’s screens with content relevant to them.
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Challenges Faced by Magazines Operating in Silos: ➡ Content fragmentation ➡Divergent objectives ➡Resource allocation ➡Adapting to publishing trends ➡Audience understanding How can you bridge the gap between digital and print teams? Read the blog post: https://lnkd.in/gqWJAP4x #magazines #newsroom #contentplanning
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Explore how the dynamics of the publishing industry have dramatically changed over the decades, from monopolistic gatekeepers to a world teeming with independent subscription newsletters. This shift has paved the way for diverse perspectives to be heard and read by global audiences. #publishingindustry #digitaltransformation #contentrevolution
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Some big changes at Indiegraf: We've expanded our publishing tools to include an ad platform that's fully-integrated out of the box with our newsletter and website tools. And most importantly, we've lowered our prices. More features. Lower pricing. More flexibility.👇
Announcing the new Indiegraf 🎉
newsletter.indiegraf.com
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Traditional business news – in a pivot from last month’s focus on consumer content – generated the most interest and activity on PR Newswire in June. Here's a recap of the top releases. https://lnkd.in/gdUj-3_p #pressrelease #topstories #businessnews
Business News Tops June's Most Popular Press Releases | Beyond Bylines
https://mediablog.prnewswire.com
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#1 expert in subscription membership retention. Increasing your recurring revenue through membership growth.
I canceled 14 news media subscriptions, here's the good and the bad I found; together with steps you can take to reduce subscriber churn by designing a subscriber trust focused subscription cancellation process.
The benefits of creating a high-retention cancellation process for news customers is the focus of a new report released today by INMA. Written by Robert Skrob, author of Retention Point, “Using Subscription Cancellations to Retain News Customers” drills down into the specific user experience of cancelling subscriptions to 14 news publications. Among the report’s case studies are The Telegraph, Financial Times, Aftenposten, and Ringier Axel Springer, which walk readers through cancellation processes, giving a closer look at how the processes could be improved.
INMA: Report - Using Subscription Cancellations to Retain News Customers
inma.org
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Psychologists and marketing experts reveal why people are obsessed with getting the newest water bottle.
Not Just A Cup: Why People Are Losing Their Minds Over The Stanley Tumbler
huffpost.com
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