WAN-IFRA, the World Association of News Publishers’ Post

🚨IPI and Report for the World are excited to announce our innovation and revenue roadmap - thanks to those who joined us at #ijf24 in Perugia to hear about the project. Independent media face challenges including low public trust, plummeting ad revenues and the need to adapt fast to a constantly evolving landscape. We developed the roadmap to put the insights we’ve gained from working with independent media worldwide – as well as new research – into a practical resource for newsroom leaders. The step-by-step guidance will help you to: ✨ Define your value proposition and stand out in the crowded media landscape 💭 Ask the right questions to uncover editorial, technology, and revenue opportunities 🙌 Identify and respond to the needs of your audience 🔧 Evaluate the resources you need to implement new ideas 💰 Transform this knowledge into new revenue-generating strategies that complement your editorial work Sounds interesting? Sign up to our newsletter to receive the roadmap as soon as it’s published, and to get regular updates on our media sustainability and innovation work: https://buff.ly/3QKZ5So

Henry Blodget is stepping down as chief executive of Insider amid a strategy shift. PR Insight: Insider's decision to be transparent about Blodget's departure and the company's strategy shift is a smart PR, showing that the company values its stakeholders and is committed to keeping them informed. PR Tip: Craft transparent and forward-looking messages to stakeholders. Clearly communicate the reasons behind a strategy shift and always highlight the opportunities change brings. https://lnkd.in/e4sh-UE5

𝗪𝗵𝘆 𝘁𝗵𝗲 𝗵𝘂𝗺𝗯𝗹𝗲 𝗽𝗿𝗲𝘀𝘀 𝗿𝗲𝗹𝗲𝗮𝘀𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘁𝗼𝗼𝗹𝗸𝗶𝘁 The humble press release appears to be the tactic that so-called experts dismiss as passé. A press release announces to your target audience a significant new product, service, business achievement or upcoming event. It positions you as a player, a winner and a brand that means business. Here’s why press releases are important to your brand comms: 1️⃣ The formality of the written communication gives the announcement, and the thing being announced, inherent importance. 2️⃣ The clarity and structure of a well-crafted press release endows the information worthy of consideration and reflection. 3️⃣ A press release affords is a formal opportunity to highlight corporate values, thinking and progress in a meaningful way. 4️⃣ A formal announcement schedule positions your brand as dynamic, progressive and winning organisation. Things you can and should consider announcing:  1. Awards & recognitions  2. Business expansion, win & relocation  3. Company rebrand  4. Charitable & community initiatives  5. ESG initiatives, milestones & outcomes  6. Events & conferences  7. Funding & IPO  8. Mergers & acquisitions  9. New partnerships & collaborations 10. Product & service launches 11. Research & Insight 12. Senior personnel changes ❌ Should you always release your company news to the press - 𝗡𝗼.❌ Before issuing a press release to the press ask yourself: How does this add value to the the readership/viewers/listeners of your target media? Your announcement should: 1. Provoke thought and deliver an ‘aha’ moment to the target audience 💭 2. Equip the audience with information that makes them able to make better decisions 🙌🏼 3. Reassure stakeholders through explanation, education and factual evidence. ℹ️ If it does none of these things do not send it to journalists. Journalists want facts to build evidenced-based stories. 📰🗞️ Remember to accompany your release with fabulous, arresting, relevant imagery. The more space you take up - the less is available to your competitors. To follow my instinct for successful Public Relations don't forget to: 🔔 Ring my bell 🐅 Stalk into my DMs 🗓️ Use the calendar link in my profile 🔺Save this for later #PublicRelations #Marketing #B2BPR #InstinctToBeDistinct #strategy #Journalists

At Impact Authority, we specialize in crafting compelling stories that resonates with Forbes editors. We'll help you showcase your innovative approach and position yourself as a thought leader! Get in touch with us! #impactauthority #mediafeatures #mediacoverage #ForbesFeatures #magazinecovers #topprfirms #publicrelations #pragency #presspr #linkedinmarketing

Digital transformation isn't just a hurdle; it's the ultimate test for NPR's future. Leading us through this pivotal phase will determine whether we thrive collectively or struggle individually. Strap in for the digital revolution! 🎙️💡 #NPR #DigitalChallenge An open letter to the incoming CEO of NPR https://lnkd.in/eZBvQNAp

A must-read for magazine publishers, decimated by changes to the publishing environment. Condé Nast offers an interesting case study of transformation in the publishing industry, having embarked on a significant restructuring process in order to adapt to changes in the market, its audiences and advertisers. "“Before, the heart of publishing companies was in print, but it is not until you move that heart from print to digital that you change the culture and therefore transform a company,” said Javier Esteban, managing director of Condé Nast LATAM. WAN-IFRA, the World Association of News Publishers Raquel Gonzalez reports. #magazines #publishing #sustainability #digitaltransformation

How will Connatix help Axel Springer achieve their mission for #sustainablejournalism? In a recent interview with VideoWeek, Bill Swanson and Mathias Sanchez discussed: - Transparency in video (it's not just a buzzword) - Contextual alignment at the player / page level - Content quality and relevancy Check out the full interview below 👇

There's an interesting battle emerging between two major newspaper giants — The New York Times and The Washington Post. The New York Times now has over 8.4 million digital-only subscribers, compared to just 3 million for The Washington Post. So, what has driven The Times' success? A few key factors: Premium content: The Times has focused on high-quality, original journalism and insightful analysis you can't find anywhere else. Readers see value in this. Innovation: From podcasts to visual interactives, The Times is expanding storytelling formats beyond traditional articles. This multimedia focus attracts younger audiences (digital natives). Reader revenue model: With print declining, The Times aggressively pushes digital subscriptions as central to its business. The "subscription first" mentality is working. Perks and deals: From crosswords to recipes, subscribers get exclusive perks and partnerships. These sweeten the value proposition. The New York Times shows how quality content and digital innovation, paired with a subscriber-centric revenue model, can build a thriving news brand. With over 5 million more digital subscribers than The Post, it's clear The Times is winning over digitally-savvy readers seeking premium online journalism. Will you join the over 8 million who subscribe? #digital #subscribers #newyorktimes #washingtonpost

We're constantly exploring the question: "What can we bring to our media partners they haven't seen before?" The answer this time around was: an interactive experience that showcases our clients' products in their native environments! We called it CARVE X 💥 Our very first Carve X took place in New York last week and reporter friendlies from outlets like CNN, The Today Show, Buzzfeed, Toy Insider (and more) attended. Here are some of our favorite quotes we heard from media: 💥 You really found a way to recreate what media shows are all about, or at least what they should be.” 💥 “Why hasn’t someone done it like this before?” 💥 “I love the way you guys do what you do. There’s no BS. No smoke and mirrors.” 💥 “I’m already looking forward to the next Carve X!” Hey — we're looking forward to the next Carve X, too 😉 #pr #pragency #publicrelations #mediarelations #media #b2c #storytelling

redheadPR has been awarded a “STRONG” rating in a new market report 💪 The September 2023 edition of the Plimsoll Analysis shows how the UK's 1200+ largest PR Agency & Comms companies are performing as we head into 2024. Using the most up to date financial data, the Plimsoll Analysis shows us: * redheadPR has been rated as STRONG. This rating shows our company is well placed to succeed when many will not. Strong leadership, cost management and innovation are just some of the reasons that redheadPR has always been hugely successful. Using this data, the report provides an individual assessment on our company showing who we are, our strengths, how much we are worth, our future outlook and other key areas of interest. #Strong #MarketReport #PlimsollAnalysis #PR #Success #Successful #Entrepreneur