From custom formulas to ongoing engagement, discover why personalized skincare isn't just a trend—it's a transformative journey towards radiant skin and unwavering brand loyalty. 💖 #PersonalizedBeauty #SkincareGoals #BeautyLoyalty"
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The men's skincare boom is here. 💥 At least according to data. 📈 Due in part to shifting perceptions of conventional masculinity, as well as the low-maintenance masculine type no longer set as the standard, men are being encouraged to indulge in self-care. This has led the male beauty market to experience a major boom. If you're considering starting a skincare brand or expanding your existing one, you ought to look into men's skincare products. Luckily for you, Selfnamed already offers certain products for men, so we're here to help you learn more about how to sell them. 😎 #skincare #menshealth #whitelabel #marketing #ecommerce
Engaging The Modern Man: Marketing Strategies For Men's Skincare — Selfnamed - Your Skincare Brand Accelerator
blog.selfnamed.com
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This skincare brand achieved an impressive 100cr revenue in just 8 months of its inception🚀 🚀 By capitalizing on the ingredient-conscious consumer market. 💡 Its core philosophy revolves around 'transparency in beauty', a concept that resonates deeply with today's science-savvy beauty buyers. Founded in 2020, Minimalist has carved a distinct path in the cluttered landscape of skincare. The brand's journey began with a simple observation 🔎: a market saturated with complex, ingredient-heavy products lacking clear communication. So Mohit Yadav and Rahul Yadav, the founders, envisioned a brand that focused on efficacy and empowered consumers with knowledge. Minimalist's uniqueness lies in its unwavering commitment to 𝒕𝒓𝒂𝒏𝒔𝒑𝒂𝒓𝒆𝒏𝒄𝒚. 🎯 They prioritize active ingredients and clearly list them on their packaging. 🎯 This allows customers to understand exactly what they're putting on their skin and choose products that target specific concerns. ➡ This strategic decision resonated with a growing segment of beauty enthusiasts seeking targeted solutions. The brand's success hinges not just on transparency but also on 𝒔𝒄𝒊𝒆𝒏𝒕𝒊𝒇𝒊𝒄 𝒃𝒂𝒄𝒌𝒊𝒏𝒈. 🎯 They meticulously research and source high-quality, clinically tested ingredients. 🎯 This commitment to science ensures that their products deliver visible results without unnecessary frills. Minimalist's marketing strategy further emphasizes their unique selling proposition. ✅ They leverage educational content to demystify ingredients and skincare routines. ✅ This approach fosters trust and fosters a community of informed customers. ✅ Their social media presence is another testament to their transparency, with open communication and a willingness to address customer queries. Today, Minimalist boasts a diverse product portfolio, expanding beyond serums to encompass cleansers, moisturizers and even haircare. However, their core values remain unchanged - a dedication to transparency, scientific efficacy and empowering customers to make informed choices about their skin health. With more innovations on the horizon, Minimalist is poised to disrupt the industry. Their message? Effective skincare doesn't require a complicated routine – just simple, science-backed solutions. Share your thoughts on the importance of transparency in the beauty industry and how it can empower consumers to make informed choices. Sources - YourStory Media, Entrackr #minimalist #beautyandpersonalcare #skincare #transparency #knowyouringredients
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As the beauty industry continues to grow exponentially, its all-important subcategories offer granular insights into a competitive landscape. In the world of Skincare, the pandemic created an unexpected boost in product sales as 46% of consumers suddenly invested in new, regular facial skincare routines - exercising these routines up to 3 times a week. With this increase in product usage comes even more opportunity. If you're operating in skincare, our blog breaks down the subcategories, showcasing the nuances between products and brands to give you a better understanding of the market. We've even got real campaign insights from: CeraVe La Roche-Posay Laboratoire Dermatologique L'Oréal Kiehl's Since 1851 Lancôme Access 'Revolutionize Your Skincare Brand with Product Category Analysis' at our link now (https://lnkd.in/eX2uZzjK). #larocheposay #cerave #lorealparis #ancome #benefit #drunkelephant #diorbeauty #kiehls #charlottetilbury #mac #ranking #benchmark #strategy #beauty #skincare #brands #marketing
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In 2024, the global skincare market is expected to hit $186.60 billion! 🚀 But what’s driving this remarkable growth? Key factors include the surging demand for personalized skincare solutions and the skyrocketing popularity of eco-friendly, sustainable products. 🌿 As consumers become more aware of their skin's unique needs, brands are stepping up with tailored formulations and targeted treatments that truly resonate. To make your brand stand out in this tough competition, check out this interesting demo revealing recent trends amongst skin care enthusiasts 👉https://lnkd.in/dq-KNYik #skincare #cxinsights #cx #customerexperience #demo
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I have accepted a partnership with a luxury self-care brand. I am so excited because I know this is something you all are going to benefit from and I’m happy to be the one to bring it to you. This announcement is HUGE for me! I’m going to rattle off some of the high points & then I’ll spill the beans! #1 This beauty company has clinical-grade active skincare ingredient cosmetics and clinical-grade skincare. Meaning.. our makeup products are infused with skincare. So not only is your skincare working at night for you but it’s working inside of your foundation, concealer and other products during the day! Every ingredient is clinically tested, exceeds European Standards and is gluten-free! -why is this important? Because the clinical testing has proven that these products work! #2 This company is an Omni marketing company. This means I have no brand restrictions I’m not obligated to only show you this brand of products. If I feel I have a product that is NOT this brand, I can still show you those products. In my opinion, I think this will allow you all to trust me and know that I’m truly bringing you these products because of the quality and not just brand loyalty. #3. I paid no fee to partner with this company. They’re so confident in their brand, that they provide me with my website and resources for product knowledge completely free. which is a breath of fresh air when you’re diving into something like this! #4 ALL FIRST-TIME CUSTOMERS THAT ORDER FROM MY WEBSITE GET 20% OFF of their first order!!! This probably gives it away for several of you so without further ado I have partnered with Bellame!!! https://lnkd.in/gm4scqXS “IF YOU NEED A CUSTOMIZED SKINCARE OR MAKEUP ROUTINE, I would be honored if you’d let me help you. So please drop “customize Me” in the comments or message me and I’ll help you!
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Ask any skincare novice or enthusiast and they will tell you how they have at least one product of the Ordinary in their wellness routine. In fact, for many, choosing skincare over make-up was accelerated thanks to this brand. In an industry which is expected to make $200 billion sales in 2025, how did an 8-year old Canadian brand set the revolution of single ingredient skincare? Here’s my take: 👩⚕️Quality products and affordable prices: In the world of combination creams and serums, it was hard to understand which ingredient actually suited a skin type. The Ordinary, on the other hand sells serums with single ingredients and gives the consumer autonomy to pick and choose ingredients with targeted skincare impact and multi-functionality, e.g, Niacinamide reduces appearance of enlarged pores or Glycolic acid can be used both on face or scalp. Plus, you get high quality ingredients at a fraction of cost which makes it accessible and less risky to try 👩⚕️Breaking-all-rules branding: Did you ever imagine hyaluronic or retinoids to be words in your daily parlance? In a world that marketed skincare with ambiguous buzzwords and often packaged in pink bottles, the Ordinary took a no-nonsense scientific approach that was gender- and melatonin-inclusive. Consequently, they broke the barriers on intended audience of their products. Additionally, there were no celebrity-led campaigns selling a lifestyle rather than a product. Instead, the Ordinary gained its popularity via social media channels and everyday users reporting honest results 👩⚕️Effective education and transparency: The brand has spent a lot of energy in creating transparency and integrity on the use of their products and have intentionally stressed on having a short and sustainable skincare routine rather than upsell to their consumers. I’ve personally taken the user-friendly survey on their website and reduced my own routine from 9 steps to 4! The Ordinary is a remarkable case study of how businesses can effectively partner with their audience while staying true to their values and mission. Do you use the Ordinary? Let me know in the comments? DECIEM | THE ABNORMAL BEAUTY COMPANY Ordinary Skincare Co Nicola Kilner Dionne Lois Cullen I write daily on #Leadership #Strategy #Consulting #CareerProgression Follow Sugandha Mahajan
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I've never been to Korea, but my skincare routine has many Korean products. Why? Well, over recent years, the Korean skincare industry has set a benchmark for quality assurance. But, as the golden rule in skincare goes—stick to what works. Yet, as a consumer, I'm often tempted to try the newest thing on the shelf. This temptation is universal. It's easy to get caught up in the excitement fueled by new trends & multi-channel marketing campaigns. This constant stream of new products can lead to brand fatigue. Consumers when bombarded with endless choices and marketing messages, can quickly grow weary of even the most established brands. As for entrepreneurs, this dynamic presents a crucial challenge and opportunity. Building a loyal customer base requires more than just capturing attention; it demands: a) Maintaining Top Quality: Consistency in delivering products that not only meet but exceed expectations. b) Listening to Feedback: Actively seeking and responding to customer feedback—whether through direct messages, comments, or social channels. c) Staying Engaged: Regularly communicating with customers through valuable content and updates keeps the brand front of mind and fosters a deeper connection. In today's fast-paced market, where trends come and go in the blink of an eye, brand loyalty is a precious commodity. As a consumer, what do you prefer? a) Sticking to a brand if it’s working great for you b) Hop on a new trend because it has better reviews
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Finding the right skincare product is like finding the right partner; patience is the key. 🤝 With the Beauty and Personal Care industry experiencing rapid growth, I found myself spending approximately Rs. 15,000 in the past three months experimenting with various moisturisers, serums, sunscreens, gels, face oils and more. Interestingly, this wasn't driven by a conscious search for a particular skincare solution but rather by the prevalent FOMO phenomenon. Everyone seemed to be discussing it, celebrities were launching their own skincare lines, and nearly every individual had their own skincare regimen. What's even more puzzling is that, despite trying over six different products, my skin feels the same. The abundance of conflicting information in the market regarding essential ingredients for healthy skin leaves me bewildered. I can't confidently say what my skin truly needs. My curiosity led me to not only spend money but also delve into podcasts related to this topic. Recently, I listened to a podcast featuring a D2C brand operating in the Beauty and Personal Care segment. The co-founder of this brand shared valuable insights into the world of beauty and skincare brands. He talked about the important factors for ensuring customer retention. These included marketing automation, CRM, product efficacy etc. While he stressed the importance of each step in the consumer journey, I couldn't help but wonder: shouldn't product effectiveness be the paramount factor in ensuring customer loyalty once a consumer has already decided to try the product? Shouldn't the visible results of that 100ml bottle on my skin be sufficient motivation for a repeat purchase? But then again, for all you know, these brands have the same manufacturer with minor changes in the product composition. On a lighter note, there's one skincare product that has consistently impressed me over the past 10 years: Boroline 😅 #skincareproducts #skincare #personalcareproducts #beautyindustry #beautytrends #beautybrands #randomthoughts #marketing #linkedin
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Why private label skincare can help grow your business! 1. Increased Revenue: By offering your own line of skincare products, you can tap into new revenue streams and increase your overall sales. 2. Customer Loyalty: When you offer your customers a unique line of skincare products, they are more likely to develop a sense of loyalty towards your brand. 3. Competitive Advantage: With white-label private skincare, you can differentiate yourself from your competitors. 4. Business Expansion: Once you have established a successful line of white-label private skincare products, you can consider expanding your business further. Get in touch with us today to start developing your own brand! support@soulvidawholesale.co.uk #ecofriendly #plasticfreepackaging #skincaresolutions #exeterbusiness
Why Private Label Skincare can help grow your business?
soulvidawholesale.co.uk
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