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Are you still watching the Golden Globes and do you really care? Years ago who was on the red carpet, what they were wearing, who was hosting, every detail mattered. It inspired designs for the rest of the year whether in fashion, digital, and yes even packaging. Today with shortening attention spans, this drawn out back patting tends to attract more yawns than applause. We just want the highlights. If creatives and consumers have evolved past awards shows, where are we finding inspiration these days? Tiktok Reels (basically repurposed TikTok) New media, WWD PENTAWARDS The Business of Fashion Podcasts And even getting back out in the real world with flea markets, art fairs, and garage sales. Did you watch the golden globes, did you do it without another device in your hand? #newmedia #awards #design #inspiration #creative

I recently attended the roundtable for founders hosted by Ryan Wong and CreatorClub. On the topic of branding, Daniel Francavilla made some great points: ✏ Branding is a long game (I tell my clients this, too) ✏ Use brand advocates to help you grow your brand (Hint: Got client testimonials? Make those work for you.) ✏ Use personal branding to your advantage As a founder, I've made a promise to myself to be my own walking billboard. I make sure to represent my personal brand and businesses in the most authentic and aligned ways possible, via how I present myself, create, and operate. (ICYMI: I'm a brand designer, fashion brand owner/designer, podcaster, and community builder) -- I'm looking forward to going to more events this year for founders, fashion designers, and creatives. Know any good ones coming up? Maybe I'll see you there. 😎 #personalbranding #founderstories #community

Dating and branding aren’t too different. They both start with a first impression. But it’s the chemistry that seals the deal. That unspoken spark which makes everything else fall into place. In the dating scene, it's the laughter, the ease of conversation. With brands, it’s the seamless journey that keeps you coming back. You feel it, a natural alignment with what's being offered. Just as a date “good on paper” might lack that spark... A brand, perfect on paper, might lack the chemistry to keep you engaged. It’s not just about the first look, it’s about the feeling that stays. Does your brand have that spark to keep them coming back? #BrandChemistry #ConsumerExperience #FirstImpression #BrandLoyalty #EngagementMagic

A Lesson in Brand Evolution: Insights from Miley Cyrus In the ever-evolving landscape of entertainment, Miley Cyrus remains at the forefront, recently securing Grammy Awards for Record of the Year and Best Solo Performer. Her journey offers valuable lessons for brand strategists aiming to maintain relevance and foster deep connections with their audiences. Miley’s career trajectory—from the beloved teen star of "Hannah Montana" to the boldness of "Wrecking Ball," and now the relatable anthem "Flowers"—illustrates the importance of evolving with one's audience. Each phase of her career has resonated with different stages of her audience's lives, reinforcing a strong emotional connection. Key Takeaways for Brand Strategists: Emotional Connection is Paramount: Brand relevance is deeply rooted in the emotional connections we build with our audience. It is crucial to create experiences and narratives that evoke strong emotions. Adaptation and Evolution: As both our brands and audiences evolve, our strategies and communications must reflect this dynamic nature. Continuous adaptation is key to staying relevant and engaging. Building Long-Term Relationships: It is important to engage with our audience authentically, fostering trust and loyalty over time. This involves understanding their journey and aligning our brand’s evolution with their changing needs and preferences. Miley Cyrus’s ability to stay relevant by evolving with her audience is a powerful reminder of the importance of adaptability in brand strategy. By prioritizing emotional connections and remaining agile, brands can foster lasting relationships and sustained relevance. What are your thoughts on the role of emotional connection in brand strategy?  Have you noticed similar patterns in other successful brands? Let's discuss in the comments. https://lnkd.in/enQqHEQC

Dating and branding aren’t too different. They both start with a first impression. But it’s the chemistry that seals the deal. That unspoken spark which makes everything else fall into place. In the dating scene, it's the laughter, the ease of conversation. With brands, it’s the seamless journey that keeps you coming back. You feel it, a natural alignment with what's being offered. Just as a date “good on paper” might lack that spark... A brand, perfect on paper, might lack the chemistry to keep you engaged. It’s not just about the first look, it’s about the feeling that stays. Does your brand have that spark to keep them coming back? #BrandChemistry #ConsumerExperience #FirstImpression #BrandLoyalty #EngagementMagic

From collaborating with the influential and creating nostalgic moments to integrating your brand with pop culture and viral trends it's about infusing creativity into every facet of your campaign – from concept to execution. A truly buzz-worthy campaign not only embraces the zeitgeist, it needs to align with your brand's true essence.✨ Within the fashion and beauty industries, attention-grabbing and highly engaged campaigns should captivate the eye and have a long-lasting impact on the minds of today's consumers. Pioneering fashion designers like Telfar and Moschino have brilliantly mastered the art of attention turning their campaigns into a cultural phenomena. As we navigate the ever-evolving landscape of marketing, your brand can create buzz-worthy campaigns through capitalizing off of viral moments, integrating pop culture collaborations, interactivity, and forward thinking design. Swipe to Read → Hit the bell for more gems like this. 💎 #campaignstrategy #fashionbrand #beautybrand #beautyindustry #fashionindustry #socialmediacampaigns #socialmediatips #viralcontent

Is Victoria’s Secret & Co. reimagining their iconic fashion show to include creators 🤯 If they don’t - they should! Greg Unis Beth Hagey Ariana Wilson 📞 me While it’s not something they’ve confirmed my prediction is they take a page out of Sports Illustrated ‘s book and leverage creators to get closer to their community, ignite their socials, and become more culturally relevant. The iconic fashion show is back this fall and promises more size inclusivity and diversity. The hiatus came after much controversy and now the brand realizes that making their iconic moment for the times may have a force multiplying ROI. The theme appears to be empowerment and led by women vs. made for the male gaze. If I were marketing for the brand I would do an open casting call to find at least a percentage of the models via social channels. When people feel included and some ownership they will evangelize the brand. 🙌 I would also anchor with a few creators who embody the range of beauty in different shades, shapes, and sizes. They can be the megaphone to get the open call out and create a groundswell of conversation around the reimagination - reinforcing how it will be different and that it’s not just lip service. We want to see ourselves in a brands experiences, ads, and social posts. We are all holding brands to a different standard today then we used to. They’re not calling the shots - the community is. Furthermore if the models walking, show relatable beauty it will be way more to celebrate . The thing the brand could do that disappoints the masses and most importantly the community? If they make a promise of diversity only to just scratch the surface. I’d like to see a true display of beauty in 2024. Thoughts - will this reimagination truly differ from years past? 👇👇 #influencermarketing #creatoreconomy #breakingnews

Connection: As humans we connect ACTUALLY not with other brands, but with other people who represent those brands. I know that I much rather buy from someone I know that from the faceless brand, if I can avoid it. Over 60% of the people say they need to feel an emotional connection with a brand. Authenticity: This one goes hand-in-hand with Transparency, but this more from a Personal point of view. How are you showing up? As yourself? Or pretending to be something you are not? I know that I don’t have everything figured out… but most people don’t either. You need to be able to come across as honest and authentic.  #personalbranding #personalbrandphotographer 

Nothing excites me more than delivering brands that drive sales, make content creation a breeze, and attract your ideal clients effortlessly. Here's how we do it: ✅ Strategic Design: Every brand we create is infused with a solid strategy. ✅ Consistent Visual Identity: We ensure your brand’s visuals are consistent and engaging across all platforms, creating a strong and memorable presence. ✅ Emotional Connection: We design your brand to resonate emotionally with your audience, fostering loyalty and driving repeat business. ✅ Your Unique “It” Factor: We infuse your unique personality into every touchpoint, ensuring you’re thrilled with your new brand. Our clients’ success stories are crafted with intention. By fusing a brand that naturally attracts your ideal audience with a thoughtfully developed strategy, we create powerful results. That’s the essence of strategy-driven design. Imagine the limitless potential when your brand is working hard for you. ---- NGHTY BERLIN is a lingerie brand that stands for unapologetic self-expression and confidence, embodying the unique sex positive spirit of berlin in every piece. ---- Ready to see these results for yourself? Head to our website and book a free consultation call. Your new brand is just a step away! #branddesign #brandstrategy #webdesign #femalefounders #branding

Fashion collaborations At a certain point of Brand‘s development process comes the time when you need to see things in a broader way, and suggest smth unique & interesting tp your clients. Still in Brand’s values but smth that will become a ‘I want to have it’ piece, not cause it’s practical, but because it’s emotional, unique and kind of collective thing. Here comes the time for a smart collabs in fashion. Don’t vanish the brand, but be smart with strategic moves Some good examples are illustrated. And a personal note 📝: Even from the start of my career, I believed in collabs in business: when you unite companies / individuals/ groups in order to have win-win results, new interactions and reach the audience you didn’t have direct access to. #collabs #fashionbusiness #consulting #development #strategies