Filip Vítek’s Post

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EVP AI & Data | Seasoned Data Leader | Mission driven | Business effect/impact first | Key-Note Speaker | Passionate feature engineering

50% people #BUY #THE #SAME 🚘 👁️ It is amazing to see that even the least loyal car customers buy the same #brand on average at least 50% of times. Branding is thus super #powerful in #automotive. 🔋 Also interesting to see is that most of the #German, hi-quality producers are among the least loyal customer base brands. EV cars have a bit of unfair advantage, because if you switch to electric cars mentally, there is less competing brands for EV-repurchase. But still impressive customer #retention figures from those.

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Ján Rosa

🚀 Ex-Googler, experienced Product Manager.

2mo

Is this based on data, or on some people survey? Could be a different story :-)

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