In case you missed it, Sports Milwaukee has a new logo and its own LinkedIn page! Follow Sports Milwaukee for more updates on what's happening on the sports side of MKE.
We are excited to unveil the new Sports Milwaukee logo! This fresh symbol represents the city's passion for sports, which we hope will resonate with teams and fans alike. Sign up for the Sports Milwaukee newsletter: https://shorturl.at/3FOXs
Hey everyone! 📣 Let me take you behind the scenes for a moment. Imagine sitting at your desk, dreaming up the next big thing in professional sports. That's exactly where we found ourselves last week, thinking, "What if?" Then, Louisville Lions sprang to life in our minds. So we did what we do best. We turned to Branday, our secret weapon. Just a few clicks and, voilà, the Louisville Lions weren't just a fleeting thought anymore. They were a vibrant, roaring concept with a logo that captures the essence of Louisville's spirit and the fierce competitiveness of the sports world. Creating this from scratch would have taken weeks of back-and-forth with designers and endless brainstorming sessions. But with Branday, it was a breeze. It felt like we had an entire creative team at our fingertips, but without the hefty price tag or the waiting times. The best part? Watching this idea come to life before our eyes, transforming from a simple "What if?" to a fully fleshed-out concept, ready to take the sports world by storm. That's the power of Branday – turning dreams into reality, faster and easier than ever before. 🌟 So, who's ready to meet the Louisville Lions? Stay tuned!
From The Moving Image 2018: Where “Post-Race” Happens - National Basketball Association Branding and the Recontextualization of Archival Sports Footage. The article examines how the invocation and recontextualization of history, specifically in the form of archival footage as it is deployed in the NBA’s 2007-2016 marketing campaigns.
As women's sports continues to gain momentum, every aspect of the sports experience is being evaluated for opportunities to improve, accommodate. or reinvent -- including purpose-built women's sports stadiums and venues. Be careful with this topic though. This isn't a debate about fan experience redesign in a traditional venue (like increasing bathrooms, better food and beverage selection, family sections). Few people could credibly argue female fans don't require more accommodation in traditional sport venues. Instead, this debate is about the actual physical stadium design. Does the women's sports experience require a different kind of venue? The article below is thought-provoking largely because it blurs the lines between what's the best venue to watch women's sports and what's the best venue to serve the female fan. We know from our data that a large percentage of women's sports fans are men. You're not building a sports venue for women to watch women. It's hard to discuss the topic without hearing how the experts in venue design approach these considerations today versus in the past. At the SEAT Conference next month in Las Vegas we will be discussing lots of topics related to stadium design, fan experience, crowd flow etc. It will be good to see if the recent rise in viewership and attendance in women's sports has made an impact on the CAD designs, drafting boards, and whiteboards at Oak View Group Populous OnePlan HKS, Inc. Sports Innovation Lab https://lnkd.in/evXa9M3U
Where are my NBA fans at? 🏀 Did you know that a "clipper" is a mid-19th-century merchant sailing vessels designed for speed? Neither did I... although that's exactly where the San Diego Clippers got their name 💡 In preparation for their newly constructed $2 billion arena that will be ready for the 2024-2025 season, the Clippers decided it was time for a rebrand that gives more of a nod to the organization's maritime roots. Here's the highlights: -The new icon prominently features a ship with bold, patriotic colors. -The lower part of the ship features the lines found on a basketball which is a nice touch. -The new "C" wraps around the ship, but is definitely more faint in the background. -The new lettering is inspired by naval typography and featured a more classic look in the secondary wordmarks With the new change, you can expect to see new graphics on the basketball court, locker rooms, athletic jerseys, merch apparel, and more! I have to say that right away when I saw this rebrand, I was VERY confused about the focus on nautical imagery, but now that I know the history behind the city and the team, it makes a lot more sense and I do think it makes the Clippers stand out from the LA Lakers. However... I do feel like there is a bit of a disconnect between the global and primary logo (with the ship) and the rest of the brand kit. All of the secondary elements feel more athletic and classic in appearance and while they work together okay, I'm not sure I would pick them out as a set. What do you think? Did you know the correlation between the Clippers and a ship? Or were you lost at sea like me? 😏
Unveiling the Reasons Why Sports Clubs Change Their Logos: Exploring the Evolution of Visual Identity! Discover the factors that drive sports clubs to change their logos. This article delves into the significance of branding, fan engagement, and evolving trends, shedding light on the motivations behind logo transformations. #SportsClubs #LogoEvolution #Branding #FanEngagement #VisualIdentity READ MORE: https://shorturl.at/lnDO7
"New York’s most well-known landmarks? The Statue of Liberty, Empire State Building…and Manhattan Mini Storage’s sassy billboards." Check out this fantastic article by W42ST.nyc on our history of standing out from the clutter of advertisements in New York City while always being sure to turn some heads, just in time for our latest #ElectionYear billboard lineup! ⬇ #VoteManhattanMiniStorage #Election2024 #Billboards #NYC #ManhattanMiniStorage #selfstorageindustry #advertising #advertisingandmarketing
Unfortunate, this is an end of an era. We are in a different time In the rapidly evolving landscape of media and publishing, the announcement about Sports Illustrated's print edition's closure is both a pivotal moment and a signifier of the digital transformation that has been underway for years. As industries pivot towards digital-first strategies, it's crucial to reflect on what this means for journalism, content consumption, and the sustainability of print mediums in a digital age. The transition from print to digital is not just about changing the medium of content delivery; it's about reimagining the ways we engage with news, stories, and information. This presents an opportunity for innovation in how content is created, distributed, and consumed, pushing us to think beyond traditional formats and explore new possibilities in storytelling, interactivity, and audience engagement. Moreover, this shift underscores the importance of adaptability and resilience for businesses and professionals alike. As we navigate through these changes, embracing digital tools and platforms, and fostering a culture of continuous learning and innovation becomes imperative for staying relevant and competitive. Let’s use this moment not only to recognize the end of an era for Sports Illustrated’s print edition but also to spark conversations about the future of media, the role of digital innovation in storytelling, and the strategies businesses can adopt to thrive in this new landscape. The transition from print to digital is more than a change; it’s an evolution that opens up a world of possibilities for creators and consumers alike. What's your thoughts?
SCOOP: Sports Illustrated's operators told employees today they plan to kill the magazine's print edition. Its long-term owners are determined not to let that happen.
If you have to share space with another business, perhaps a community centre or sports hall, that doesn't mean to say you can't still have signage that shouts about your brand. 📢 We often get asked to install signage at shared spaces and usually, the venue management welcomes it, after all, it's free advertising for them! 😍 Think about the space you're using, could you have indoor or outdoor signage put up? If so, why haven't you done it yet? #printandsignage #marketing #marketinghack #digitalmarketing
Social Media Sports Poster Design Unveiling a visual masterpiece! 🎨 Excited to share the latest social media Sports poster design that captures the essence of innovation and creativity.#VisualStrategy #DigitalPresence #SocialMediaDesign #DigitalArtistry #CreativeContent #ArtOfTheFeed #VisualCommunication #DesignExcellence #BrandIdentity #DigitalMarketingDesign
Here’s your friggin’ case study 🏆
#OutdoorAdvertising always has an impact... even when I was trying to step away from work during a recent vacation in #KeyLargo, I pulled over to take this photo. I had so many questions… Where did they get inspiration for this? What do men in speedos have to do with flooring? Would they install floors in Speedos? Initially, I thought of contacting the owner to learn more about their creative process, but first, I googled it. I saw my plan had already been carried out by several local radio and TV stations under amazing headlines: “What's Up with The Naked Carpet Guy?” dating back to 2013, to “How a Billboard Turned Don Bailey into Miami’s Most Famous Carpet Salesman” in 2022. For the services industry, it is definitely different and uses a clever twist to advertise the business's longevity. For more than 35 years, this version has been used in many different ways. OOH works when it's memorable. And when I go back next year, I will be checking to see if they've updated the creative. Behind the billboard: “If you’ve spent any time in Miami over the last 40 years, there’s a good chance you’ve seen the familiar billboard for Don’s carpet and flooring company.” – Miami’s Community News “Bailey would become Miami’s most famous carpet salesman. But his business wasn’t always a success. In the early 1970s, his company was struggling, and he even considered filing for bankruptcy. But in 1972, actor Burt Reynolds posed nude for a centerfold in Cosmopolitan Magazine. It drew amazing publicity. At the time, it was unheard of for a man to pose nude in a women’s magazine. Bailey got an idea. He called his brother, who was a sign painter. Bailey decided to pose for a photo laying half-naked on carpet. His brother took the photo, and it would become one of South Florida’s most iconic billboards. The sign became a huge success. Suddenly, Bailey’s business began to boom.” – Miami’s Community News Resources: WLRN 91.3 FM and Miami’s Community News #OOH #oohadvertising #billboards #flooringexperts #miami
Passionate story-driven change agent, leveraging two decades experience in visual technologies and First Nations enterprises. Committed to expanding leveraging of media, gaming, AR/VR and AI. Can I give you more paint?
6dThis is great