This newsletter came from a personal space of seeing my kids getting lost in totally random YouTube content + endlessly scrolling Netflix Kids to find something "age appropriate" (my kids are 5 and 9 now), however the "India Kids OTT" space is a goldmine waiting to be explored and disrupted. Newsletter link in the first comment below 👇 Go ahead and subscribe to get such stories and analyses in your inbox every Wednesday.
I remember a few years ago, my nephew watching utter crap on TV produced by local studios. What stood out in that dept (and not in a good way) was a show called little singham if I remember well. No lessons / morals or even rudimentary inspiration targeted at developing minds, in there.
Looks like a great initiative, Viniit Mehta. The OTT space for kids is indeed promising and your insights are valuable.
ChuChu TV is doing amazing work in Kids space!
Global Technology Entrepreneur & Investor
3dhttps://www.thestreaminglab.com/p/who-is-doing-kids-content-right