Vikram Viswanathan’s Post

One of the key themes at #AdobeMAX 2023 is empowering enterprises to supercharge their content development processes. To meet demands, organisations need a digital platform to manage content from ideation to activation. See how Adobe GenStudio, driven by generative AI, promises unparalleled speed, scale, and cost-effectiveness. #MarketingInnovation #AdobeGenStudio http://ow.ly/Qq6f104YfOc

#ibm is stepping into the future with Adobe’s new generative AI tool, Firefly. Firefly allows creators to quickly explore, create, and iterate using #AI-generated technology to deliver personalized experiences across different platforms in minutes. Learn more about our use of Firefly: https://ibm.biz/BdvT6C #Adobe #creative #images

A recent Adobe Digital Trends study revealed that while marketing leaders are enthusiastic about generative AI, only about a quarter of them feel that their company has successfully connected it to their larger goals. 😯 Thankfully Ken Reisman, Adobe's VP of Digital Media for Enterprise, wrote a short guide on how companies can start getting real-world value from this cutting-edge technology: https://ow.ly/2aox30sEWC9

One of the key themes at #AdobeMAX 2023 is empowering enterprises to supercharge their content development processes. To meet demands, organisations need a digital platform to manage content from ideation to activation. See how Adobe GenStudio, driven by generative AI, promises unparalleled speed, scale, and cost-effectiveness. #MarketingInnovation #AdobeGenStudio http://ow.ly/Qq6f104YfOc

One of the key themes at #AdobeMAX 2023 is empowering enterprises to supercharge their content development processes. To meet demands, organisations need a digital platform to manage content from ideation to activation. See how Adobe GenStudio, driven by generative AI, promises unparalleled speed, scale, and cost-effectiveness. #MarketingInnovation #AdobeGenStudio http://ow.ly/Qq6f104YfOc

One of the key themes at #AdobeMAX 2023 is empowering enterprises to supercharge their content development processes. To meet demands, organisations need a digital platform to manage content from ideation to activation. See how Adobe GenStudio, driven by generative AI, promises unparalleled speed, scale, and cost-effectiveness. #MarketingInnovation #AdobeGenStudio http://ow.ly/Qq6f104YfOc

One of the key themes at #AdobeMAX 2023 is empowering enterprises to supercharge their content development processes. To meet demands, organisations need a digital platform to manage content from ideation to activation. See how Adobe GenStudio, driven by generative AI, promises unparalleled speed, scale, and cost-effectiveness. #MarketingInnovation #AdobeGenStudio http://ow.ly/Qq6f104YfOc

🤩 The Power of AI in Marketing! 🤩 From personalized product images to seamless automation, AI is transforming the way we showcase and sell. Dive into the future of product marketing in our latest article. 🚀🤖 Learn about trends in image creation using artificial intelligence and stay on top! 🔝 #AIinMrketing #VisualContent #TechTransformation #MarketingInnovation #AIAdvancements #ProductShowcase #AIinBusiness #MarketingStrategy #EcommerceTrends #DigitalInnovation #ArtificialIntelligence #FutureOfMarketing #CreativeMarketing

The two main enterprise use cases of Typeface for Teams are ideation and collaboration. In the ideation phase, employees can use generative AI to go from a blank page to a complete draft almost instantly, with more polish than would be possible manually. Then the draft can be shared easily on Teams for feedback loops and collaborative refinement in the same space where users, content, and business context all come together. https://lnkd.in/erhWj_wv

It's interesting to see the downstream impact that AI-generated images is having on the push for authorship attribution and transparency. The introduction of content credentials seems like a huge win for creators and consumers, and something that should have been around for a long time. Hopefully companies beyond Adobe, Microsoft, Nikon, and Leica Camera Ltd will begin support the new paradigm. But some big question remains: How is this different than EXIF data? Will AI-image generation platforms respect the intent and implement Content Credentials in a transparent way? And will content credentials last over the long-term, or will there be a rush by competitors to introduce competing standards that are not interoperable? #ai #content #attribution #authorship #contentcredentials https://lnkd.in/eNPcyXWB.