Wiktoria Wójcik’s Post

Slow summer season? Not on inStreamly :) Just take a look at this list of brands we ran live streaming campaigns with 👇🌟 Whether you're a seafood company 🐟, snack manufacturer 😋, streaming service 🎬, supermarket chain 🛒, or consumer electronics manufacturer 📱, inStreamly is your gateway to connecting with young people. 150 000+ Twitch and YouTube streamers worldwide are ready to get you in front of gaming audiences. Become the love brand for Generation Z with inStreamly 💖 Get in touch with me to talk about your next gaming campaign. #gaming #twitch #livestreaming #influencermarketing #instreamly

We are witnessing the renaissance of tabletop roleplaying games. No screens - just dice and talking. $1.5B market.  Let’s talk about TTRPGs. With stats + insights for marketers 👇 ➡What are tabletop role-playing games? + Market size A TTRPG (tabletop role-playing game) is a game where players act out characters in a story, guided by a game master, using dice and rules. Think of it as a live, interactive story where your imagination and creativity drive the action. Most popular ones you might know: Dungeons&Dragons (D&D), Pathfinder or Warhammer 40k. Once associated with nerds and young boys only now it’s going through it’s renaissance. The global TTRPG market size was $1.5 billion in 2022 and will touch $3 billion by 2028, growing 11.84% yearly. In comparison - the esports market was valued at 1.38B 🚀3 reasons why TTRPG games have grown so much: 🚀 👀1. Content. Most popular: Critical Role - a group of voice actors that got together to play D&D live on Twitch. With a whole content operation around it - YouTube reuploads, international dubbing and even its own subscriber VOD platform. Their longest campaign has 115 episodes, each about 5 hours long each with at least 2-10 million views. No script, fully improvised. Between Sep 2019-2021, Critical Role earned over $9.6 million from Twitch, making it one of the highest earners on the platform. “Legends of Vox Machina”  a show based on their D&D campaign raised $11.3 million, becoming one of the most funded campaigns in Kickstarter history. Watch it on Amazon Prime. And they are just one example. TTRPG is less demanding than gaming but more engaging than TV shows. You see people interacting with each other, being witty on the spot and with no visuals your imagination needs to work. FUN. 🥶2. COVID-19  This is simple - people are left at home with no other ways to socialize than playing games. And TTRPGs are social to the max. 🐱👤3. Not only D&D.   Once the above reasons accelerated TTRPG growth we have seen a resurgence of new game systems. New worlds, stories, mechanics and ideas. The fresh DC20 system launched on Kickstarter with a goal of $20k. Within a month they made it to 100x and raised $2m from 20 000 people. ✨POV FOR MARKETERS: Short attention span of today's youth? Not really. Gaming live streaming and TTRPGs prove that the young generation can focus on a good story and personality. Watch a couple of episodes, see how it works. Include core things about TTRPG in your content - bold personalities, imagination and spontaneity.  OR Create branded content or sponsor TTRPG livestreams, podcasts or events. ❔Have you ever seen or played a TTRPG campaign? Let me know in the comments 👇 -- Follow me (Wiktoria Wójcik ) for more content about #gaming and #genZ culture from a Gen Z herself :) #ttrpg #tabletopgames #tabletoprpg #Criticalrole

🎮 How can gaming and esports be used to build the competences of the future and communicate with the new generation?  Let's meet on Friday on a panel at the CEE INNOVATION AND INVESTMENT EXECUTIVE SUMMIT 💡. At 11:30 on Friday 29.06 together with:  Lukasz Lopuszynski, Rafal Baran, Ania Palowicz and Tomaszem Jędruszak we will talk about what gaming means for the young generation and how it influences modern marketing. The CEE INNOVATION AND INVESTMENT EXECUTIVE SUMMIT is a unique event that brings together innovative companies, scale'ups and startups with the investment and technology sectors in the CEE region. During the event, all participants will have the opportunity to take part in numerous matchmaking meetings, presentations and panel discussions. During the conference, we will address 20 key future topics, such as innovation in healthcare, artificial intelligence or sustainable development. The event will conclude with the Final Gala of the Innowacyjny Lider Competition, which is the event's centrepiece. See you there! inStreamly

Don't repeat others' mistakes - use them to learn. Here are some DOs ✅ and DONTs 🚫 in your gaming campaigns. 🎮 ✅ DOs: 1️⃣ Target the right audience SPOILER: “gamer” is not an audience. Are all gamers the same? Not really. They all love games, but they may be into a different genre or gaming platform. When you plan your marketing campaign for gamers, please target the right audience to maximise effectiveness. A tournament for gamers that play to create or spend time with other people? Not a good idea. 2️⃣ Make it a part of the fun Gamers value a smooth experience. Intrusive advertising can make them hate the brand, not love it. Find a creative and natural way to integrate your brand into the gaming world 🌐 You can do this through in-game items, billboards or interactive streamer campaigns. 3️⃣ Offer value Traditional advertising is something gamers don't like (to put it mildly). Instead of bombarding them with just ads, offer them something exclusive like a special offer, event or giveaway 🌟 ❌ DONTs: 1️⃣ Don't lie or make empty promises Don't hype your product or create unrealistic expectations 📉 Gamers know how and where to look for answers, so the truth will come out. Instead, focus on what your product truly offers. 2️⃣ Don’t stop at one activation It's a marathon, not a sprint! One activation isn't enough to make the gaming community love your brand. Have more in the pipeline before you launch, so you can keep gamers' attention and stay in touch 📣 Show them that you are treating them seriously. 3️⃣ Don't use too much "gaming" language Gamers do not only eat “gaming pizza”. They are normal people. There's no need to use a lot of gaming jargon when your brand is not related to it. It makes your brand look weird and inauthentic 👾 Gamers can spot a fake a mile away. Focus on a clear message that resonates with the audience and their interests. – - - And if you want your brand to become a natural part of hundreds of gaming communities, DM me and let’s do cool stuff together ;) Found this post interesting? Follow me (Wiktoria Wójcik) for more insights on marketing to gamers from a gamer's perspective ✨ #gaming #gamingmarketing #twitch #livestreaming #influencermarketing

The power of nostalgia ▶ Retro games with a comeback. Remember the pixelated glory of early consoles? The catchy soundtracks? Those childhood memories are fueling a major trend. Believe it or not, but retro gaming is a thing in 2024. A wave of nostalgia is driving it and builds strong and engaged communities. Why? 🔙 Classic games evoke strong emotions and a sense of simpler times. 💭 Retro games fostered close-knit communities, where everyone can share their memories. 👾 Retro games are often easier to pick up and play compared to today’s complex titles. So, what does it mean for brands? Nostalgia is a powerful tool. Here’s how you can leverage it: 🔹 Tap into the trend with retro-inspired visuals, packaging, or limited-edition releases that trigger nostalgic feelings. 🔹 Collaborate with developers or publishers of retro games for in-game promotions that feels authentic to the audience. 🔹 Partner with retro gaming streamers who cultivate a passionate audience to organically reach your target market. By understanding the power of nostalgia in the gaming world, brands can build deeper connections with consumers and create truly engaging marketing experiences. –  And if you want your brand to become a natural part of hundreds of gaming communities, DM me and let’s do cool stuff together ;) #gaming #gamingmarketing #twitch #livestreaming #influencermarketing #retrogaming #marketing

The global gaming community unites to save lives in Ukraine ❤️🩹 📊 Nearly 2,400 streamers. Almost 5,000,000 views.  + link to the case study below 🎮 The campaign focused on a Fortnite space called The Donation Map. But how can a Fortnite map help save lives in Ukraine? The rule is simple: playing or staying on it generates money, so the more people play, explore, and stay, the more money is raised 💰 🤝 Together with Havas Play 🇫🇷 and Havas Digital Kyiv, inStreamly and its local partners have launched a dedicated streamer campaign to give The Donation Map a global reach. Nearly 2,400 streamers registered on our marketplaces invited gamers from Germany, France, Poland, the United States, the United Kingdom, Spain, Italy, Ukraine, and Brazil to visit the map! 🤩 Our partners from WARRIOR STREAMING, StreamAdvisor, 014 Live!, and StreamON have also joined the action ✅ Read more about the campaign 👉 https://lnkd.in/d3nphF5F #DigitalMarketing #LiveStreaming #Ukraine #Streaming #Gaming #Fortnite #NonProfit

[Founders Associate Poszukiwany ] Bezpośrednia praca z founderami inStreamly w tym ze mną 🤝 W podobnej roli ja zaczynałam swoją pierwszą pracę u Maciej Sawicki a reszta to już historia 🌟 [ Więcej info 👇] Founders Associate = prawa ręka founderów. 🟢Najważniejsze cechy i skille poszukiwane: 🟢samodzielność i proaktywność = chcemy Cię wspierać a nie stać nad głową 🟢 komunikatywność i umiejętność rozmawiania (pisania) z ludźmi = większość Twojej pracy do pisanie z ludźmi z różnych krajów i ustalanie czy tłumaczenie im rzeczy  🟢 zajawka marketingowa - trzeba umieć się komunikować i pisać. Chcąc nie chcąc duża część tej roli to wsparcie founderów w budowaniu marki biznesu i naszej. 🟢bycie zorganizowanym = pilnowanie konwersacji, nie gubienie tematów, raportowanie, trzymanie terminów. Chcemy móc na Tobie polegać do stopnia w którym to Ty pilnujesz nas a nie w drugą stronę. 🟢analityczne zacięcie z chęcią do szukania nowych rozwiązań = research, analiza wyników, wyciąganie wniosków, szukanie i proponowanie usprawnień - jeśli Cię to jara to się dogadamy.  🟢 angielski na wysokim poziomie (B2/C1 minimum) = jesteśmy międzynarodową firmą, pracujemy na 15 rynkach ✨Co oferujemy ✨ ✨praca bezpośrednio z founderami - bezpośredni wpływ na rozwój biznesu i od podszewki zobaczenia jak robiony jest startup ✨praca w pełni zdalna, biura nie ma 😎 spotykamy się offline od czasu do czasu ✨ elastyczność - studiujesz? spoko, ja też do niedawna studiowałam 😉 chcesz móc w środku dnia zrobić sobie drzemkę? git. Nikt Ci nie sprawdza godzinówki, pracujemy na wynikach. Wiadomo, praca pewnej dostępności w zwyczajowych godzinach i responsywności ale wierzymy że praca powinna pasować do życia a nie w drugą stronę.  ✨ESOP czyli akcje pracownicze = stajesz się współwłaścicielem inStreamly i masz udział w naszym wzroście  ✨pracę w ekstra świecie startupów, nowych technologii, giereczek, streamerów & marketingu i ludzi równie tym zajaranych jak Ty  ✨szybki rozwój i wyzwania - obiecuję że nauczysz się bardzo dużo i wszelka chęć szybkiego rozwoju i angażowania się będzie doceniona Proces rekrutacyjny: 1. Wysyłasz CV lub coś innego (możesz nas zaskoczyć :) ) 2. Test umiejętności analitycznych (nie trzeba się znać na matmie ;) ) i kilku innych za pomocą Heroify - Skill Tests for Smarter Hiring 3. Rozmowa/y rekrutacyjna z Malgorzata Milewska i founderami. 4. [opcjonalnie] zadanie rekrutacyjne -> płatne, zawsze płacimy za takie zadania 💜Zainteresowana/y? Aplikuj przez link poniżej. ❔Pytania? Pytaj śmiało w komentarzach i do Maciej Sawicki lub Malgorzata Milewska

Some of the most popular content on Twitch isn’t even gaming. IRL streams are exploding, and here’s why. 👇 IRL (in-real-life) streams are creators broadcasting their everyday lives. In the last 90 days, the Just Chatting category on Twitch (which includes IRL streams) has been watched for 688 MILLION HOURS. Video attached to the post is one of the most popular IRL clips ever - an eagle stealing a sandwich from a travelling streamer, live on Twitch. Here are three reasons why IRL streams are so popular IMO 👇 1️⃣ Personal connection IRL streams give viewers a more personal connection with the creators. A streamer takes their community on an adventure that they can influence through chat. It creates a sense of community. 2️⃣ On the road Not everyone can afford to travel the world. For viewers, IRL streams are a gateway to discovering the world with their idols. It's like virtual tourism, powered by the personality and perspective of the streamer. 3️⃣ The excitement of the unknown Anything can happen during an IRL stream (which might be both good and bad), and viewers love it. From unexpected encounters to hilarious mishaps. The thrill of the unknown keeps viewers engaged. They keep coming back for more So, when the popularity of IRL streams finally drops off, what will be the next big trend in streaming? –  Found this post interesting? Follow me (Wiktoria Wójcik) for more content like this ✨ VIDEO CREDIT: Emil Truszkowski - YouTube: Aiko i Emil - great channel about Japan :) #gaming #gamingmarketing #twitch #livestreaming #influencermarketing

How can you really use AI in your business? How we created an inStreamly creative chat bot to help us brainstorm campaign ideas?  Tigers United conference comes with answers :) My co-founder Maciej Sawicki will share a in-depth case study on how we created our internal inStreamly bot that helps our creative team in making the best gaming live streaming campaigns. And I and Frank B. Georgiew 高傅安 in a segment called "Marketing Commentary" will chat about the first half of keynotes and what to take away from them. You can still get you tickets on Tigers United website :) (the conference is in Polish) See you there! #tigersunited #ai #conferencje