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🎨 Whether you're planning to visit the Cannes Lions Festival of Creativity next year or just curious about the buzz it's creating in the media, we've got you covered with the essential information you need. Here, we delve into the basics of Cannes and spotlight some of this year's award winners. 👉 P.S. Don't forget to check their official website for detailed information about the festival itself, registration for next year, and a comprehensive list of those shortlisted and the winners from this year. #CannesLions2024 #AdvertisingAwards #FestivalOfCreativity #MarketingNews #MarketingTrends

😍 Prague for a second time! Exactly one year ago, I was on stage in Prague, presenting our latest media ethnography conducted in the Czech Republic on behalf of AKTV - Asociace komerčních televizí. And I really enjoyed it 🙂 I am therefore delighted to be able to return this year to present our fantastic study once again at the Forum Media 2023 on Thursday, 09.11. Come and see me on the big "Effie" stage in the O2 Universum, at peak airtime, so to speak 🎥 📺 🎬 The title "Track the Success CZ Edition: Four reasons why advertising is more effective on television" already tells what our study is about: Not only do we show that advertising on television works better than on other channels, but we also take the time to dive deep into the data in search of the reasons. For the sake of suspense, however, I won't reveal the four specific reasons in this post 😉 So stay tuned! I will be joined on the Effie stage by many other exciting speakers, including Jakub Strýček, Štěpán Wolde and Josef Beneš. And there will also be many high-ranking speakers from Germany, such as journalist and professor Alexandra Borchardt or Ulrich Klenke from the Deutsche Telekom, who I am really looking forward to! Or as it is said in Czech (to my knowledge): Už se na n��j těším! 🙂 #research #television #prague #eyesquare

While everyone (looking at you Michael Thill) is off enjoying the sun and creativity at Cannes Lions, here I am, not jealous at all. Seriously, not one bit jealous. Not even a little. For those unfamiliar, the Cannes Lions International Festival of Creativity is a premier event in the advertising and communications industry. It runs from June 17-21 this year and features over 150 hours of content with around 500 speakers from across the globe. Icons like Deepak Chopra, Jay Shetty, and representatives from top companies like Google and P&G are sharing insights and innovations that are shaping the industry. https://lnkd.in/gv7s3rQH Why do we flock to events like this? The draw is in both the recognition and the opportunity for professional growth. From a behavioral science perspective, humans have a deep-seated desire for validation and acknowledgment. Awards like the Cannes Lions provide a platform to be judged and, hopefully, celebrated for our creativity and hard work. But why do we want to be judged? The answer lies in the psychological satisfaction of recognition, which can enhance self-esteem and motivate continued excellence. Beyond personal satisfaction, there are significant business reasons for pursuing these accolades. Winning at Cannes can enhance a company’s reputation, attract new clients, and justify higher fees for services. In essence, these awards are a tangible marker of success and a powerful marketing tool. However, at Havas Edge we believe that the best award is the trust and loyalty of our clients. While it's great to be recognized on such a prestigious stage, our ultimate goal is to consistently deliver value and results for our clients, day in and day out. That, to us, is the most meaningful accolade of all. Still, would be nice to be there.

The #WeatherAtCannes has been a hot topic these past few years, from tropical heat & rainstorms, to excessive winds & choppy seas…If you’re attending this year, have no fear, we’ve got you covered! Check out The Cannescast below and know before you go!

Time to start planning your Cannes Lions International Festival of Creativity schedule if you haven’t already. Make sure to give a quick listen to WARC ‘s Amy Rodgers top picks from the Creative Impact track so you can save the spots for the sessions in your calendars. Which ones are you most excited about? #MakeItWarc #CreativeImpact #CreativeImpact24 #BoldMindsBoldMoves

Last week at Cannes Lions, Mark Ritson reminded us that creativity, while important, isn't the be-all and end-all in marketing. According to Ritson, the 4Ps (Product, Price, Place, Promotion) are tactical levers that should be employed only after you've nailed down your STRATEGY and DIAGNOSIS. One critical piece of advice he shared was the need to focus on targeting. In my experience this is the most complex and overlooked aspect when businesses approach me. Companies frequently ask how they can improve specific areas like their social media. But the problem always certainly lies deeper. It starts with a comprehensive review of the business—a diagnosis to identify what's working and what isn’t. Only after this can we look at targeting and positioning before moving on to tactics and channels, which are what people typically associate with marketing. Without this foundational work, your efforts are like putting plasters on a wound—patching things up without addressing the root cause. If there's one takeaway from Ritson's speech, it's to invest in strategy. This means truly understanding your target audience through research and segmenting the market to find where the most potential lies. And it's not as simple as just creating a 'persona'; it's about profiling your customers to understand their purchase journeys and behavioural traits amongst other things. By focusing on these fundamentals, you'll ensure your marketing efforts aren't just tactical but strategically sound. This way, you’re not working blind, but with a clear, effective plan in place. Feeling inspired? Let's talk about how we can significantly transform your marketing by going back to the basics. Email natsharp@sharpthinkingmarekting.co.uk #MarketingStrategy #Targeting #BusinessGrowth #CannesLions

We’re running our 2nd Annual Symposium, come join ✨ 📍 Creative Industries Futures June 14 at the Exchange, Centenary Square, in Birmingham Despite the growth of the UK Creative Industries, creative organisations are experiencing increasing skills gaps in the creative workforce since Brexit (Creative-PEC, 2023). Consequently, creative practitioners and educators must respond, adapting to an industry that requires a multi-skilled and agile workforce. This also presents opportunities to make positive changes to policies and ways of working within these industries to increase equality, diversity and representation, providing a space for individuals from all backgrounds to thrive and use their creativity. The Creative Industries Futures Symposium ACM - Academy of Contemporary Music aims to facilitate a space for these discussions: How can we champion equality, diversity and representation within the creative industries? How do we prepare the next generation for work in these industries, which increasingly require multi-skilled practitioners? What impact is innovation and technology having on the creative industries workforce? We invite proposals for papers, performance presentations, panels, posters and provocations. We encourage proposals to explore a range of developments, practices and ways of working across the creative industries with a forward thinking focus. Fantastic work by Tom Williams and Emily Bettison 🙏🏻 https://lnkd.in/eRJDT257

I’ve spent the morning reflecting on all of incredible speakers and people I met at the UKCA conference this week. It’s hard to put into words just how valuable a conference like this is for smaller independent cinemas who often don’t have the time or resources to take a step back to think about the bigger picture or consider new ways of working. Here are some of the things I’ve been thinking about this morning… What needs to happen to get older audiences back into cinemas and what role can independent cinemas play? Across a number of the sessions speakers spoke about how this audience segment is lagging behind in attendance in terms of frequency as well as simply not having returned at all after the pandemic. I found it interesting that one speaker observed that there has been a trend towards awards titles skewing younger — which im included to agree with. I’m left wondering whether there is a content problem as there - anecdotally - seems to be fewer quality titles that appeal to this age group (stop it, you know very well what I mean!) released throughout the year. Surely this must impact on those habit-forming, frequency numbers. But also I was left thinking about the slate awareness problem that was frequently alluded too and the impact of highly segmented and often digital marketing focused spend from distributors. Is there a correlation between this and older audiences not returning / being aware of what’s coming out? One thing I think cinemas can do to combat this is longer run times as I feel that this audience in particular responds to word of mouth - I’d love to know if there is any data on this. Another hot topic was people’s decreasing lack of slate awareness and how cinemas should respond to this challenge. I loved Sunil Suri Reel Cinema’s approach to this which involved engaging their customers in a dialogue of what they would be interested in seeing through quizzes and surveys — which I’ve already shared with my team. But I’ve also kept thinking about Anthony Andrews approach at We Are Parable of curatorial trust and authentic community engagement and dialogue could be used in response to the problem of slate awareness. Is it a pipe dream for cinemas to build an audience that so trusts a programmer or season that awareness of the film diminishes in importance? This was also highlighted by Paul Vickery of Prince Charles Cinema whose words “‘make people part of your cinema” rang true to me. As a community owened cinema the Ultimate Picture Palace team are always speaking about how to best involve people in our cinema and it was great to hear from other cinemas about different approaches. Basically, I’m resuming the work week refreshed, inspired and a little more than ‘cautiously optimistic’. Brilliant work Phil Clapp and the team at UKCA.

In recent years, the entertainment industry has undergone a remarkable transformation in its approach towards sustainability. With more and more articles like the one below showcasing what’s being achieved a noticeable shift towards adopting eco-friendly practices is becoming more of the norm rather than the anomaly. This shift signifies a collective understanding that a greener approach is not just beneficial but imperative for the industry's longevity and global environmental well-being. What truly stands out is the innovative spirit driving these changes. The industry's creative minds are not merely adhering to established norms but are actively seeking unconventional solutions. Who would have thought a simple sports cone used world wide on rugby pitches to PE lessons could be the ultimate solution to minimising an entire festivals festoon light pollution problem! #sustainability #ecoconscious #greenerfuture #concessions #concessionmanagement

After spending last week at The Social Hub's Better Society Academy for DE&I, I'm back at work and reading posts about the Cannes Advertising Festival. This got me thinking about DE&I in the advertising industry. Throughout much of my media career, I felt the need to hold back parts of my identity to 'fit in' with a 'red-blooded' boss, a homophobic client, or by once feigning resilience when called a 'f****t' across the office for taking a last-minute client meeting in a room I hadn't booked. It would be easy to point out the inherent inequities at Cannes, like the exorbitant cost of festival tickets or the price of a bottle of rosé at the Gutter Bar. However, there seems to be progress being made through initiatives from the organizers and festival participants. The Haymarket Campaign Podcast offers some insightful discussions on this topic, and it’s freely available if you have 30 minutes to spare. https://lnkd.in/et9cfRsh DE&I should be a superpower in the ad industry, fueling creativity through diverse experiences and perspectives. When diverse teams and workplaces are supported by psychological safety, creativity thrives. It’s important for Cannes to keep pushing for inclusion as the old guard and old norms and fade out. In the meantime, if you’re interested in learning more about how psychological safety can drive creativity, feel free to reach out to Collaborate & Eight or DM me. I’m always up for a conversation. #DEI #Inclusion #Diversity #Creativity #Innovation #Advertising #CannesLions #PsychologicalSafety #TheSocialHub #TheBetterSocietyAcademy