Videate’s Post

Are you staying ahead of the game in B2B SaaS? You'll learn: 💰 About the STAGGERING financial commitments B2B SaaS companies are making to video initiatives. 🔎 Why tutorial videos are becoming indispensable for driving customer success. ⚙️ What innovative technology driving the transformation and how it can revolutionize your client engagement strategy. Read now 👉👉 https://hubs.ly/Q02zmqrM0 #SaaS #TutorialVideos #CustomerSuccess

Why are SaaS companies doubling down on video? From boosting onboarding to combating churn, here's why tutorial videos are the ultimate secret weapon for driving customer success 👉👉 https://hubs.ly/Q02zmyrZ0 Sneak Peek: ✅ Tutorial videos elevate the onboarding experience, setting the tone for long-term client success. ✅ Combatting churn with strategic videos empowers clients and strengthens brand loyalty. ✅ Dive into the real-time value delivery of tutorial videos and their impact on proactive customer support. #SaaS #TutorialVideos #CustomerSuccess

Have you ever heard of bottom-up SaaS? It's a growth strategy used by B2B SaaS companies that focuses on individual users or teams to drive customer acquisition. Our guide covers the main growth strategies and tactics used by bottom-up companies. Check it out to learn more! #SaaS #growthstrategy #customeracquisition #drivegrowth

The Unstoppable Rise of Tutorial Videos in B2B SaaS: Are You Keeping Up? - A whopping 58% invest over $500,000 annually into how-to videos. 24% pour in over $1 million. This isn't just a trend; it's a seismic shift in B2B SaaS strategy. https://hubs.ly/Q020y4Rj0

What percentage of SaaS companies have considered new pricing models over the last 12-18 months as a strategy to overcome growth challenges? The answer is: 64% What percentage of SaaS companies have are using or considering some element of usage-based pricing? The answer is: 79% What percentage of SaaS companies are using spreadsheets as their primary SaaS Metrics calculation tool? The answer is: 74% 👆 The above are data points from Benchmarkit research and highlight a few key points 👇 🤔 B2B SaaS companies are searching for answers to two primary issues: - Reduced new customer logo acquisition velocity (remove friction) - growth engine that goes beyond an up-front subscription + up-sells ⚠ Usage-based pricing is attractive but their are landmines that need to be considered and planned for including how to calculate and bill usage correctly, effectively and efficiently while being prepared for customer questions on usage-based bills that did not exist before 🤯 With Usage-Based Pricing the need to determine HOW to calculate new ARR versus Expansion ARR including when GRR and NRR calculations should start is more nuanced than with subscriptions 😤 Lastly has your board or investors recently asked about a SaaS metrics that you may not track, do not have an easy way to access the input data required to calculate? 🙏 I asked the leading SaaS platform companies who have deep experience and a broad customer base to "demonstrate" how their solutions address the above problems WITHOUT the need for a sales call - June 11th: Billing and Revenue Management Solutions - June 12th: SaaS Metrics and Analytics Reporting Solutions 🎁 The June "SaaS Solution Showcase" series provides the industry and my following an opportunity to learn about the latest innovation and automation strategies and technologies to more efficiency experiment and launch new pricing models AND/OR more efficiently calculate and use SaaS Metrics to inform decision making 🙋♀️🙋♂️ If you would like to stay abreast of the latest trends in SaaS billing, revenue management and metrics reporting from the top solutions at your convenience and ask your peers about their best practices...and do it without the hassle of multiple sales calls register for your free live or on-demand (each demonstration is recorded) access to the SaaS Solution Showcase below 👇 #b2bsaas #metrics #demonstrations

Join the league of forward-thinking companies. Find out how 58% of B2B companies leverage a product-led strategy and why it's gaining traction in the industry. Stay ahead of the curve with PLG. #ProductLedGrowth #BusinessStrategy #SaaS #PayProGlobal #PLG

Understanding the right product metrics in the fast-paced B2B SaaS landscape is crucial for driving innovation and success. 💡 Our blog post delves into the essential metrics that product teams should focus on, distinguishes between impactful data and vanity metrics, and illustrates how to effectively integrate these insights into the product development cycle. Are your product metrics aligned with your strategic goals? .#ProductManagement #SaaSMetrics #DataDrivenDevelopment Explore the full article here: https://lnkd.in/eBzxk3bv

📢 Building Trust: The Foundation of SaaS Success 🤝 In the world of Software as a Service (SaaS), trust is the currency that drives success. Here's why it's crucial for brands to establish trust with their customers before expecting them to invest in their SaaS products: 1️⃣ Foundation of Loyalty: Trust is the cornerstone of customer loyalty. When customers trust your brand, they are more likely to stick around, renew subscriptions, and become advocates for your product. 2️⃣ Risk Mitigation: SaaS often involves significant data and process integration. Trust helps mitigate the perceived risks, making it easier for customers to entrust you with their valuable data and operations. 3️⃣ Competitive Edge: In a competitive market, a trusted brand stands out. Customers are more inclined to choose a SaaS provider they trust, even if it means paying a bit more. 4️⃣ Enhanced User Experience: Trust fosters a positive relationship with customers. They're more forgiving of occasional hiccups and more receptive to feedback, which can help improve your product continually. 5️⃣ Word-of-Mouth Marketing: Satisfied, trusting customers become brand advocates, spreading the word about your product. This type of organic marketing is priceless. Remember, trust takes time to build but can be easily shattered. It's an investment that pays off in the long run, making your SaaS journey smoother and more successful. Start by understanding your customers' needs, being transparent, and consistently delivering on your promises. Build trust, and your SaaS product will be more than just a solution—it will be a valued partner in your customers' success. 💼✨ #SaaS #TrustBuilding #CustomerSuccess #Weteams #foundermindset Pranay Mathur Gaurav Khedar CSM® Kamal Kumar Dhirwani Weteams

The 10 Best SaaS KPIs You Need to Track in 2023 🚀 No matter what industry you come from, whether it is sales, marketing, customer success, or something else, there is data you can track. For most companies, it is incredibly vital that they can visualize their KPIs easily and transparently. This can be done by using a dashboard like the one Plecto offers, as it can be crucial for a company's performance —as long as they know which KPIs to track! Read more: https://lnkd.in/evByTsqZ #kpis #marketing #sales #saas

Acquiring a new SaaS user is amazing, but retaining them? That's the real challenge. 🚀 While many founders celebrate the initial subscription, the real game begins post-purchase. Here's an interesting fact: The average SaaS churn rate is around 5-7%. This means that even if you're acquiring users at a rapid pace, you might be losing them just as quickly. Time to flip the script. 🔄 Here are 4️⃣ essential strategies to ensure user retention in SaaS, going beyond that first subscription: 1️⃣ Understand User Behavior 🧠 Dive deep into user interactions with your platform. Monitor: - Feature usage patterns - Session durations - User journey maps Tools to help: - Hotjar - FullStory - Heap 2️⃣ Personalize the Experience ❤️ Every user is unique. Tailor: - Onboarding processes - Content recommendations - User interface elements Frameworks to consider: - RFM (Recency, Frequency, Monetary) analysis - Customer segmentation 3️⃣ Offer Stellar Support 🛠️ Quick and effective support can turn a frustrated user into a loyal advocate. Ensure: - 24/7 chat support - Knowledge bases - Regular check-ins Tools to help: - Intercom - Zendesk - HubSpot 4️⃣ Engage & Educate 📚 Keep users in the loop and empower them. Organize: - Webinars - Product update newsletters - Feedback sessions Tools to help: - WebinarJam - Mailchimp - Typeform Remember, it's not just about getting users on board; it's about keeping them there. Celebrate the milestones, but always keep an eye on the journey ahead. Your SaaS isn't just a service; it's an experience. Craft it meticulously. Follow me for more insights into mastering the SaaS landscape. Share the wisdom, hit that repost button! 📢 - Ollie