What is “cool”?
I know, I know — if you have to ask, you aren’t it.
If you don’t know why wide-leg trousers are suddenly on trend again, despite millennials’ dire warnings of waterlogged, grimy, wet-to-the-knees jeans, you’re not “cool”.
If you cannot comprehend why teenagers are suddenly wild for Boomer-era Stanley thermos mugs, you are not “cool”.
And if you trip over your own feet and blurt out the fact that you v much enjoy philately while trying to impress the boy you like in the year above, you are definitely not “cool”.
I’ve always known I’m more clown car than cool.
Never invited to the “it” parties, mocked by the in-crowd, eating my marmite sandwiches in the library at lunchtime with my nose in books about the Bermuda Triangle and the Marie Celeste.
Definitely never on the guest list for cool clubs.
Would absolutely not get into the Berghain, Berlin’s most exclusive techno club, presided over by Sven Marquardt who decides who gets in using an algorithm of his own devising. People queue for 8 hours, only to be turned away, and try again next week.
Nobody except Sven knows how to get into that place; he’s scanning for some quality only he knows…
Whatever he’s looking for, I know I don’t possess it: the marker of belonging to that particular brand of cool that would open that door for me.
Cos we don’t live in a meritocracy, no matter how much some people insist we do.
It’s all about who you know, what you put out, and how you connect. Dig a little deeper behind the Berghain, and you discover something interesting: the 8-hour queue is there for people who aren’t in the know.
The way to get into the Berghain isn’t via queueing and luck; it’s via connections. Spend a little time in Berlin’s techno scene, getting to know the artists and DJs and venue hosts, and eventually — if they like you — you’ll find yourself invited to more exclusive parties and club nights. And, maybe, on the guest list of the Berghain.
No queueing required.
Who you know and what you can show opens doors that otherwise might remain firmly locked.
Another way to open doors is to write the book only you can write.
Especially if you want to raise your speaking profile or feature on more podcasts or in publications.
I can’t guarantee a book will get you into the Berghain (even if it’s a book on techno) but it will put you firmly in the cool kids category.
It’ll give you a leg-up, above your peers.
But I also know one of the hardest things about writing a book?
Thinking you’re not “cool” enough.
GOOD NEWS: THIS IS TOTALLY NORMAL.
Better news?
I can help you get clear on your awesome idea, structure it like a boss so it feels easy to write, and believe you’re actually cool enough to write a book of your own (that you can be proud of).
My doors are open for my revamped VIP Book Accelerator Day and there are two available for July!
DM me “COOL KIDS” and I’ll give you the deets.
Professional Sarcastic Commenter & GIF Maestro 🖥️ | ✍️ Writer - Copy, Content, SEO, Ghostwriting, Online and Offline ✍️ | DM me for a cuppa and a chat 📩
1moYou is like totally Nostradamus innit.