VICE Media reposted this
🚀 Does your brand have the courage to let culture lead? At our recent panel, we explored this compelling idea alongside Maya Dukes at Delta Air Lines and Kimberly Hobbs at the Kansas City Chiefs. Here are the key takeaways: 🌍 Embrace the New Culture Economy: Mass marketing is out. Success now hinges on engaging with dynamic, niche communities driven by cultural passions. Brands that understand and participate in these cultures will thrive. 🔄 Participate in the Cultural Exchange: Everyone is now a creator sharing with their communities. If brands want to access these communities, they need to participate in the culture – there must be a cultural exchange between brand and community. 🎨 Involve Cultural Drivers: To create culturally relevant content, brands must involve those who shape and drive culture in their creative processes. We also introduced PIGEON 🐦, our innovative consultancy which uses AI to help your brand thrive in the cultural economy. Want to learn more? Drop us a message. 💬 #CannesLions #CultureEconomy #MarketingInnovation #BrandStrategy #AI #letvirtuebethyguide
