Vianney Derville’s Post

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President Europe Zone / Member of Group Executive Committee

I love this campaign from Kiehl’s!   Ice cream for kids? Yes! Sunscreen for kids? Of course, essential! But anti-ageing??? Not yet! They will have plenty of time when older to enjoy our amazing products.

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Deborah Armstrong

President & CEO L'Oréal Mexico | We create the #beauty that moves the world

3mo

Totally agree! 👍

M Ng

Digital Marketing & Social Media Specialist | Digital Marketing | Content Creation & Strategy | Social Media Outreach | CapCut | Empowered by boosting business reach and revenue through social media presence

3mo

Absolutely genius move, Kiehl's! 🙌👏 Mixing humor with a gentle reminder about the age-appropriate use of skincare products is pure brilliance. It's like saying, "Hey kids, hold off on the anti-aging creams until you've got a few more laugh lines!" Kudos to Kiehl's for keeping it light-hearted yet thought-provoking. Plus, who can resist their amazing products, no matter what age you are?

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Veronica Dobre

Global Corporate Communications | Employee Engagement | Paris Region

3mo

This looks like a smart customer insights-led campaign demonstrating brand values. There is a huge need for brands to act responsibly and go the extra mile in educating consumers, way beyond marketing. 👏 to this campaign by Kiehl's Since 1851 as well as to Dove's #TheFaceofTen #SephoraIsNotaPlaygound

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Khadiga Chahine

Global Deputy General Manager, Kiehl's Since 1851 / Senior Vice-President

3mo

Thank you for sharing ❤️

Delia García Sustainability and CSR

ESG Expert / Chief Sustainability Officer L'Oréal / Transformation&Innovation WAS

3mo

😍 Bravo Kiehl’s! Kids must be kids, play and imagine without thinking about wrinkles OMG!

Johann HAZIZA

Directeur Associé Murano Conseil. Négociateur Professionnel. Associé Time For The Planet

3mo

Bravo pour cet engagement tellement dans l'air du temps !!! Les séph*** kids attendront un peu.

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Sacha Goureau

Accomplished Digital Marketing Exec | 15+ yrs exp in Strategy & Data-driven Plans | ex-L'Oréal Head of Digital Platforms & Consumer Exp | Now leading Global Web Consumer Marketing at Meta (fka Facebook)

3mo

Thanks Kiehl's for reminding us that kids should stay kids. Steven 👏👏

Maria Chiara Giacobbe

Communication and Advocacy Lead l'Oréal Luxe Italy - Skincare Pole- Biotherm/Kiehl's/Helena Rubinstein/IT Cosmetics

3mo

An important, powerful message.

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Such a powerful and fun campaign.

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