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Smartphone market up more than 6% YoY IDC
Demand ‘remains challenged in many markets,’ IDC said; gen AI smartphones expected to grow rapidly
The second quarter of 2024 marked the fourth consecutive quarter of growth for the smartphone market, according to preliminary quarterly data from IDC, with global shipments up 6.5% since the same period last year. That translates to about 285.4 million units during the quarter.
However, the analyst firm warned that demand has yet to fully recover and “remains challenged in many markets.”
#TechIndustry #MarketTrends #Competition
“While recovery is well under way with the top five companies all making year-over-year gains, we are seeing increasing competition amongst the leaders and a polarization of price bands,” said Nabila Popal, who is research director for IDC’s Worldwide Tracker team. “As Apple and Samsung both continue to push the top of the market and benefit the most from the ongoing premiumization trend, many leading Chinese OEMs are increasing shipments in the low end in an attempt to capture volume share amidst weak demand. As a result, the share of mid-range devices is challenged.
Principal Member of Technical Staff, AT&T HQ In-Building, Network Design Standards, Capacity, and RF Exposure Compliance
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