Tim Vertz’s Post

"Search everywhere optimization" means we must go beyond Google to optimize effectively. With search more fractured than ever, people are turning to a variety of platforms to find what they need. https://lnkd.in/eYZTWiWR

Women are not feeling seen in advertising, and the numbers don't lie. Despite strides in diversity, the reality falls short. https://lnkd.in/eT_TWQw8

Wishing everyone a safe and fun Independence Day! 🇺🇸

🤖✨ Can you tell? Nearly half of consumers are confident they can spot AI-generated ads, but here's the twist: 49% say they don't mind how it's made, as long as it feels real. Authenticity wins! https://lnkd.in/eh8sBM2x

This month, Dr. Pepper made headlines as it became the second-largest carbonated soft drink in the U.S., surpassing Pepsi and trailing only Coca-Cola, according to Beverage Digest data shared with Marketing Dive. https://lnkd.in/e93QTm9G

For the fifth consecutive year, Vertz Marketing is proud to announce that MKE Lifestyle has named Vertz Marketing and our founder, Tim Vertz, as 'The Face of Small Business'. As our company continues to grow at the fastest pace in our history, our mission continues as a company to help small businesses thrive and live up to all of their potential. We're honored to have a part in helping our clients in Wisconsin and the Midwest achieve this. In 2024, we continue to be deeply focused on our passion for instilling character, leadership and values in our communities through the actions of small and mid-sized businesses. We had a great photoshoot with MKE Lifestyle on the rooftop of the world's largest timber structure, the new Ascent MKE building in downtown Milwaukee. We're very proud to be a part of both the Mequon and Milwaukee communities with our locations.

Getting your business on social media takes more than just creating an account. To run a successful social presence, you'll need to think about a few things first.

Former OpenAI employees recently criticized the company's AI development methods, prompting OpenAI to release a research paper aimed at enhancing model explainability, particularly in ChatGPT. Conducted by a disbanded team focused on long-term risks, the research highlights internal challenges alongside efforts to address AI risks. https://lnkd.in/gj7VKKE2

According to a recent analysis by Internet Marketing Ninjas, achieving a top 10 ranking on Google with minimal links is highly unlikely. Their findings reveal that over 96% of websites in the top 10 had more than 1,000 backlinks from distinct domains, while merely 0.3% managed with less than 100 backlinks. https://lnkd.in/escaMAre

Great family news on Joy Vertz’s newest business expansion. We’re expecting the first Wisconsin location of Pure Glow® in late 2024/early 2025 with more locations on the way in the Milwaukee area and Chicago. Congrats to Joy on increasing her focus on beauty and self-care business concepts in the Midwest!