Vanessa Garcia’s Post

Beyond proud of my colleagues Vanessa Garcia and Katie Glass for getting this important program off the ground! 💪 🚀 Amazon Ads deepens relationships with leading SSPs via Certified Supply Exchange program 🎉 💡 What is it? The Certified Supply Exchange program gives advertisers on Amazon DSP enhanced access to third-party ad inventory and unique deals with leading supply-side platforms (SSPs), beginning with Magnite, PubMatic, and Index Exchange 🎙️ "By deepening our relationships with leading SSPs, we can provide advertisers more streamlined deal activations, robust signals, and reliable access to their preferred supply partners. The program aims to deliver better results through closer collaboration between buyers and sellers," said Chris Conetta, Head of Supply, Buyer Services at Amazon Ads 🔎 Learn how the Certified Supply Exchange program can help maximize ad effectiveness and drive more value from Amazon's audience insights across the open internet 📰 https://lnkd.in/gkx_Rzij #amazonads #amazondsp

Amazon Ads launches SUPPLY DESK 🎙️🎙️ 💡 What is it? Supply desk is a consultative service that helps buyers streamline and scale programmatic activations across first-party and third-party supply available in Amazon DSP. This new offering is designed to help marketers unlock the full value of their programmatic investments by providing bespoke supply recommendations tailored to meet their objectives. ‼️ What sets supply desk apart from other supply curation solutions? 1️⃣ – Curated Inventory Packages: The Supply Desk provides pre-curated inventory packages across Amazon DSP's comprehensive supply, rather than requiring marketers to piece together inventory from multiple sources. 2️⃣ – Strategic Consulting: The Supply Desk offers bespoke supply strategy consultation to help marketers determine the optimal combination of supply sources and transaction types to meet their specific campaign objectives. 3️⃣ – Troubleshooting Support: The Supply Desk provides hands-on troubleshooting support to ensure marketers are able to successfully activate and scale their programmatic campaigns across the holistic supply available. 🔎 Want to learn more? Check out https://lnkd.in/exdkJtpr 🚨🚨Lauren Zoë Christopher Meredith Golnessa Jordan Nichole Eric #AmazonAds #Programmatic #DigitalMarketing

Amazon Ads has introduced the Supply Desk to enhance DSP campaigns! 🚀 Here’s what you need to know: 🔹 Pre-made Inventory Packages: Quickly launch your ads with curated, ready-to-use placements. 🔹 Custom Deal Support: Personalized assistance from Amazon Ads experts to tailor ad deals to your needs. 🔹 Streamlined Activation: Simplifies and scales your programmatic deals efficiently. This powerful feature is now available for self-service users in North America and Europe. At Ecomcy, we specialize in leveraging Amazon DSP to maximize your ad performance. Let's elevate your advertising strategy together! ✨ 📧 Reach out to us for more details. Vincenzo Toscano Akash Sarkar 🚀 #AmazonAds #DSP #DigitalMarketing #Ecomcy #ProgrammaticAdvertising #AdTech #Innovation #Amazon

The Open Internet matters. It matters to journalists, consumers, and advertisers. Amazon Ads understands this and we are very excited to be included in the Certified Supply Exchange Program. Index Exchange can now be a part of your supply path through Amazon DSP in new and exclusive ways. Learn more here and reach out if you need help activating! #programmatic #advertising #ssp #dsp https://lnkd.in/gCZCe3wi

The team at Sellers Umbrella has a goal of being an expert in Amazon's marketing space. The road we've been traveling has brought us to the world of Amazon DSP Campaigns. We invested a lot of time and energy into learning about programmatic offers, and now we are specialists in audience solutions, campaign setup, supply quality, and ad policy. As we gained knowledge, we were able to improve the effectiveness of our campaigns. After much effort, we were awarded the highly valued "Amazon DSP Campaigns Certification." Now, armed with this badge of honor, Sellers Umbrella is ready to make a mark with impactful campaigns on Amazon, inspiring others to unlock the potential of Amazon DSP. 🙌 #amazonlearning #amazonads #amazon #amazoncertification #amazoncertificate #digitalamarketing #amazonads #ecommerce #amazonadvertising #amazonian #amazoncertificate #amazonseller #amazonsellercentral #AmazonFBA #amazoninventory #amazonPPC #AmazonSEO #ecommerce #performancemarketing #ecommercemarketing #sellersumbrella #ecommerceagency #achievement

🚀 Exciting News Alert! 🚀 🌟 Join us for a FREE Webinar: "Unveiling the Secrets of Success with Amazon DSP" 🌟 🎙️ Meet the Masters: Joe Philipps of BidX - Master Amazon Advertising and Ephraim Rosenberg of Amazon Sellers Group TG 🎙️ Unlock the Power of Amazon DSP with the experts themselves! 🚀 Get ready for an exclusive dive into the strategies that lead to SUCCESS on the world's biggest e-commerce platform! 🌐 📅 Save the Date: February 6th, 2024 🕒 Time: 12:00 pm ET 🔥 What to Expect: ✅ Fundamentals of Amazon DSP ✅ Targeting and Re-targeting, DSP Formats ✅ Tips, Tricks, and Tactics for Maximum ROI ✅ Q&A Session – Get Your Burning Questions Answered! Don't miss out on this golden opportunity to elevate your Amazon game! 🚀 Whether you're a seasoned pro or just starting, there's something for everyone! 🌈 🔗 Register NOW: https://bidx.it/ADSPBidxTG 🌐 Spread the Word! Share with your network and let's make this webinar a game-changer for all Amazon enthusiasts! 🌐 #AmazonDSP #SuccessSecrets #Webinar #EcommerceExcellence #BidX #TG #AmazonMasters #DigitalMarketing #SuccessUnveiled

We've got 10 updates from the Amazon Community as of April 14, 2024. Streamline ads with a focused one-campaign-per-ASIN strategy and reduce shipping costs by optimizing packing and ensuring full pallet shipments. Also, uncover real stock availability by adjusting listed quantities, and refine your ad strategy with negative targeting in Sponsored Display to exclude irrelevant ASINs. Boost your product visibility and sales by focusing on high-conversion keywords and maintaining sufficient stock levels to avoid sales throttling. Overcome operational fears and focus on benefits over features to resonate more with your customers. In conclusion, implementing these tactics will help you optimize your operations and stay competitive on Amazon. Adapt to these changes to drive efficiency and profitability in your Amazon business. Learn more: https://georges.blog/ #itsalwaysdayone #amazon #amazonfba #updates #DigitalMarketing #ecommerce

Had an incredible day at the Amazon France offices, diving deep into the world of retail media. Here are a few eye-opening insights I can't wait to share: 🚀 45% of Amazon Display Ads sales take place off-Amazon (Source: Genome Intelligence). 🔥 Amazon Ads boost brand awareness by a whopping +2.4% compared to industry benchmarks (Source: Kantar Media). 💥 Impact alert: DSP ads generate a +45% halo effect on off-Amazon sales, while PPC delivers a +23% boost (Source: Genome Intelligence). These numbers underline Amazon's role as a powerful brand-building platform and highlight the significance of retail media. It's not just another sales channel; it's a game-changer with a halo effect that can't be ignored. 🛒💼 #RetailMedia #AmazonAds #BrandAwareness #MarketingInsights #amazon #amazonadvertising

"For the first time, advertisers can now activate unique deal packages, including Amazon Shopper Insights curated packages that index highly against Amazon first-party shopping signals on Certified Supply Exchange SSPs inventory. This extends advertisers’ ability to leverage Amazon’s proprietary insights on third-party inventory and deals through their preferred SSP relationships. Advertisers will also benefit from more robust supply-side signals required of participating Certified Supply Exchange SSPs, helping buyers more effectively reach and engage their desired audiences." Significant supply side news this morning brought to you by Amazon in collaboration with Magnite, Pubmatic & Index. My Prediction: Given the increase in sports streaming rights obtained by Amazon, (PBC, NBA, NFL) In 1-2 years time, I predict that they will take a page out of Roku & Netflix ad tech strategy--and decouple their Premium & FAST CTV supply (Freevee & Prime) for purchase on DV360 & TTD!

Continuing the subject of Sponsored Display VS Amazon DSP, here's a quick guide to help you decide which one suits your needs better. 1️⃣ Estimated Budget: If your budget is below the minimum spend required for Amazon-managed DSP campaigns, you can use Sponsored Display or work with a partner for DSP management. There are no spending requirements for Sponsored Displays. 2️⃣ Bidding Strategy: Sponsored Display offers CPC bidding, while Amazon DSP allows for impressions bidding. Choose Sponsored Display if you need CPC bidding. 3️⃣ Audiences: Sponsored Display provides access to Amazon audiences. If you require audiences beyond Amazon, you must use Amazon DSP. 4️⃣ Supply/Inventory: Both solutions have access to Amazon O&O inventory and trusted 3P inventory. If you need private marketplaces or a programmatic guarantee, use Amazon DSP. 5️⃣ Measurement: Amazon Ads reporting metrics are available for both solutions. If you require 3rd party measurement or a custom solution, you should choose Amazon DSP. 6️⃣ Time & Resources: Sponsored Display is simpler for new Amazon Ads users. Amazon DSP requires more time and resources for setup and optimization. In summary: 🚀 Sponsored Display: Simple setup, low budget 🎯 Amazon DSP: More granular controls, higher budget Which one will you choose for your next campaign? #amazonppc #amazonppctips #amazonadvertising #amazonads #pas