Vanessa Colella’s Post

What if you could save money while investing in your business? 💡 At Visa, we understand the challenges that come with running a small business, and we’ve seen firsthand the impressive resiliency and growth-mindset of SMBs. That’s why we’re excited to relaunch our newly improved Visa SavingsEdge platform for those with Visa Business cards in North America. It’s specifically designed to support smarter spending and saving by offering hundreds of instant discounts, cashback offers, and easy cashback tracking on everyday costs.  For example, let’s say you own a small coffee shop and you’re looking to optimize necessary expenses (like a new espresso machine or everyday bakery supplies) while also investing in technology that can improve your customer experience. I recently came across a comment from Vaishnavi Ravindran expressing interest in innovative personalization solutions, and I believe this is a great example. It not only delivers tailored solutions and value-added services to meet the unique needs of small businesses, but it also scales that personalization to millions. Now that's true innovation. 

Visa Relaunches SavingsEdge™ with New Offers to Deliver Greater Value to Small Businesses

Visa Relaunches SavingsEdge™ with New Offers to Deliver Greater Value to Small Businesses

usa.visa.com

Wribhu Tyagi

Fintech Growth Leader | Visa, Deal4Loans, Citibank | IIM L, DCE

2w

This is amazing coz it serves a critical segment. In my experience the true value of card offers or spend offers is unlocked when their communication is also powerful and contextual. Imagine the program coming with browser extensions (for e-commerce offers) and SDKs for issuer/fintech apps. Ensuring the offers surface wherever the Small business owner is.

Vaishnavi Ravindran

Software Engineering Leader & Design Thinker | Driving Transformative Change | Innovator in Systems & Processes | Passionate about Human Connection & Social Impact

2w

Thanks for sharing. The team’s approaches to helping small businesses are very interesting. Keeping the customer as the focus is certainly a great approach to organic innovation.

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