Vanessa Stephens’ Post

Exciting News for CPG Founders! Aurora James has launched a not-to-be-missed podcast series for CPG founders called Friends and Family. The debut episode features Emma Grede sharing invaluable insights from her experiences running SKIMS, Good American, and Safely. Imagine having coffee or cocktails with an amazing VC and CEO, where you not only have fun but also gather actionable advice on topics like developing your employee development approach across the stages of your company's growth. Special Highlight: Eva Chen, Instagram's Head of Fashion Brand Partnerships, graces the episode with stellar advice for brands aiming to boost their social media strategies and enhance their online presence. Pro Tip for CPG Brands from the Podcast: Community is key! Dive deep into engagement by sharing your brand’s journey, including the highs and lows. Authenticity and personal connection should drive your content strategy. Don't chase perfection—aim for connection. Experiment with different Instagram formats like Stories and Reels to discover what truly resonates with your audience. Remember, your followers are more than just numbers; they are your community. Listen, engage, and grow together.   Have you listened to the episode? Let's connect! I'd love to hear how emerging brands and founders are leveraging and implementing these strategies.