Valev Laube’s Post

People often remember visuals better than words. Designers can leverage the picture-superiority effect to make their products memorable and learnable. #content #marketing #visuals #pictures #graphics #picturesuperiorityeffect https://lnkd.in/gXW6drEw

Don't overlook the importance of great content in designing and launching a new website! Discover how strategic content planning and collaboration can elevate user experience, boost engagement, and drive conversions. This article touches on important key areas, from information architecture to compelling copy. Learn how you can create compelling content that speaks to your target audience and drive great results, from Smashing Magazine 🔗 https://lnkd.in/ezc7ZYq #brandstrategy #brandidentity #branding #ux #ui #uxdesign #legalmarketing #uxui #typography #design #intranetdesign #intranet #userexperience #userinterface #legaldesign #seo #technicalseo #digitalmarketing #marketingstrategy #lawfirmmarketing #attorney #aecmarketing #architecturalmarketing #architect #architecturefirm

UX writing may seem easy on the surface, but it takes wit and practice to deliver a good copy that navigates users through an application or website. Successful UX text simplifies the user journey by clarifying button actions, guiding users through forms, and offering them friendly nudges when things go awry. Overall, it is a vital part of the entire user experience. Read the article ▶ https://lnkd.in/dvFNiidn #uxwriting #uxdesign #copywriting #productdesign #nglogic

CAPTIVATE, CONNECT, CONVERT: THE ART OF CRAFTING IRRESISTIBLY INTERACTIVE WEBSITES In today's digital landscape, an engaging website goes beyond aesthetics; it's about creating an interactive experience that captivates visitors and keeps them coming back for more. User interaction is the heartbeat of a successful website, influencing everything from user satisfaction to conversion rates. Humans have short attention spans, and that's why you need to be strategic to hold their attention. Here are my best practices for building a website that excels in user interaction. 1. Intuitive Navigation: Seamless navigation is paramount. Design a clear and organized menu structure that guides users to their desired content effortlessly. Keep menus concise and avoid overwhelming visitors with too many options. 2. Responsive Design: In an era dominated by mobile devices, a responsive design is non-negotiable. Ensure your website adapts seamlessly to different screen sizes, providing an optimal experience across devices. 3. Visual Hierarchy: Guide users' attention through the visual hierarchy. Use contrasting colors, font sizes, and whitespace to emphasize important elements, ensuring users easily grasp the most relevant information. 4. Engaging Content: Craft compelling, concise content that addresses users' needs and encourages them to explore further. Incorporate visuals, videos, and interactive elements to enhance the user experience. 5. Clear Call-to-Actions (CTAs): Well-designed CTAs prompt users to take desired actions. Use actionable language and place CTAs strategically to guide users toward conversion points. 6. Interactive Features: Incorporate interactive elements such as quizzes, polls, calculators, and interactive infographics. These features not only engage users but also provide value and encourage longer visits. 7. Personalization: Tailor content based on user preferences and behaviors. Personalized experiences enhance engagement by making users feel valued and understood. 8. Fast Loading Speed: Users have little patience for slow-loading websites. Optimize images, minimize plugins, and leverage caching to ensure speedy page load times. 9. Social Proof and Reviews: Incorporate user reviews and testimonials to build trust. Positive feedback validates your offerings and influences users' decisions. 10. Analyze and Adapt: Continuously monitor user interaction through analytics. Identify high-performing areas and areas that need improvement. Adapt your strategies based on user behavior and feedback. Follow if you get value. I'm Osawaru Igbinadolor, I create innovative web designs that serve as powerful catalysts, propelling businesses towards enhanced visibility, successful marketing campaigns, increased sales, etc. Need help? let's dive into discussion. #webdesign #businessowners #business #b2bcontent #b2b #b2bsales #entrepreneurlife #entrepreneurs #entrepreneurlifestyle #seo #seoexpert #seoservices #businessadvice

Much content on UX & design sucks. I see more regurgitated and boring content by the day. Because creating great content is challenging. It requires many skills. Like: → Critical thinking → Visual design → Storytelling → Writing All play a role in creating design content. Yet, many designers fail at creating their best pieces. So, I broke down 500+ days studying design content. Ending up with 7 requirements for great design content: 1. Overdelivers on a catchy hook (promises & rewards) 2. Aligns with their main topic or discipline (relevance) 3. Addresses well-known topics or problems (virality) 4. Displays their unique expertise (builds authority) 5. Backed by experiments or experience (credible) 6. Resonates with a specific audience (resonance) 7. Prompts people to do something (actionability) Ideally, you should check all these requirements by asking yourself: 1. Does this have a catchy hook? 2. Does this overdeliver on the hook? 3. Does this address my topic or discipline? 4. Does this address well-known topics or problems? 5. Does this display my unique expertise or authority? 6. Does this align with my experiments or experience? 7. Does this resonate with my target audience? 8. Does this prompt people to do something? Next to that, you can structure & format posts like I do: 1. Write a hook → Deliver on the hook → Prompt readers (HRP) 2. Make a point, list 3 to 7 items, make another point (1:3-7:1) 3. Order lines based on length for visual direction (like this) 4. Aim for the shortest version for conveying an idea 5. Add visuals whenever you can to increase clarity But who is nailing design content? Here are 5 people I love lately: DeeKay Kwon (how to show your work + process) Tom Scott (how to show & share what you learn) Emily Anderson (how to share practical ideas) Soren Iverson (how to show skills creatively) Gaétan Pautler (how to show your work) Good luck creating design content that doesn't suck. Quite challenging. I think mine often sucks as well. So share examples of design content you love. It's helpful for designers to get inspiration. And please: Don't let this stop you from creating. Let this help you start iterating. P.S. What do you think makes great design content? #ux #design #content #writing

My new blog post is live, this time introducing the differences between #UX and #UI — and how you need both in order to design your content well. (Pssst if you're self-publishing your writings on the Internet, this counts as content design.) https://lnkd.in/eiEWyTwW #copywriting #design #figma #dribbble

Nothing's more frustrating than working without actual content. As UX and UI designers, we have to come up with creative solutions to create user-friendly products and services. Doing this without real context is quite challenging. I've faced this in past projects: clients ask you to start making a website or app template, but they don't give you the content. It's perplexing. How can you find a solution for a product or service you know nothing about? It's like designing with a blindfold on. Real content helps us see more clearly what we're trying to achieve. A few important points include: - You can understand how content fits with design and visual elements. - You ensure the content is easy to read and grasp. - Prevent format, positioning, or alignment problems. - Get an upfront, honest preview of the design's appearance. Content is a central part of design and needs consideration when starting a project! If your client prefers to "figure things out as we go," believe me, you'll face challenges, numerous revisions, and waste time trying to design without real context. #ux #uxdesign #copywriting #content #copy #uxdesign #uxuidesign

💡📊✍️ UX, Copy, and Marketing. The Holy Trinity of Profitable Website & App Design - Nakatomi In today’s digital landscape, the collaboration between marketers, copywriters, and User Experience (UX) designers has become pivotal in crafting successful products and services. This synergy ensures that the user experience is not only user-centric but also aligns with business goals, ultimately leading to a more successful and satisfying product or service for both customers and organizations. By recognizing the integral role of marketers in UX design, businesses can create a competitive advantage, driving growth and fostering strong user relationships. https://lnkd.in/dDTEB5wp #UXDesign #Copywriting #Marketing #WebDesign #AppDesign #UserExperience #DigitalMarketing #ContentStrategy #DesignThinking #CreativeProcess #GrowthHacking #TechTrinity #BusinessGrowth #DesignStrategy #UserInterface #ProductDesign

Every website has it, but if you don't know what it is or why it's there, it may not be working effectively for you. What is microscopy? It's - ✴️ a short sentence or word ✴️ targeted ✴️ very contextual It's not just on websites but all around us. Your microcopy should help your website's UX (user experience). It should help a user navigate a product or page, address user issues (error messages) and provide context to their experience. Examples include: 😀 A label on a form field 😀 Confirmation message after placing an order 😀 A CTA button 😀 Page not found (404 page) Why is microcopy important? Users skim websites and often read only about 50% of an article and 20% of a website. Your microcopy plays a vital role in providing essential information so that the audience doesn't miss anything important. Great UX microcopy: ✅ is the fastest and easiest way to improve an interface ✅ communicates a brand voice ✅ makes people happy ✅ instils trust in a product or website #microcopy #copywriter #ux #website #copywriting

Are you curious why 𝗨𝗫 (𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲) and 𝗨𝗜 (𝗨𝘀𝗲𝗿 𝗜𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲) design are like the secret sauce of web development? Ever stumbled upon a website that made you go "𝗵𝘂𝗵?" And then found one that felt like a digital walk in the park? That's where the enchantment of UI and UX design unfolds. Now, here's the fun part: According to 𝗙𝗼𝗿𝗿𝗲𝘀𝘁𝗲𝗿 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵, a good UI design can give your website's conversion rate a turbo boost of up to 𝟐𝟎𝟎% While a stellar UX design might even catapult it to a whopping 𝟒𝟎𝟎% Why, you ask? Because... 💡A snazzy UI/UX sets the stage with a fantastic first impression. 💡Clear layouts and intuitive navigation turn users into happy explorers. 💡Engaged users are like treasure. They stick around, convert, and become your most LOYAL fans. 💡It can reduce bounce rates 💡Improved Accessibility ensuring everyone can enjoy your digital space 💡Stand out in the competition and crowded online space 💡It is mobile-friendly. Your site should love it as much as you do. 💡UX/UI can boost your search engine ranking. 💡Trust is the currency of the web – a polished design is your golden ticket. 💡Investing in UX/UI from the start saves money in the long run 💡Maintain a consistent brand image But here’s the real deal: UI/UX isn't just about making your website pretty It's about understanding your audience inside and out. When you truly get your users, you can turn them into loyal customers faster than you can say - "𝗰𝗹𝗶𝗰𝗸" So, what's the bottom line? Prioritizing these aspects can lead to: - Happier users - Better business outcomes - And a more enjoyable online experience for everyone. ------ Is this Post Useful? Repost 🔁  if you Agree. Please Follow Me and Hit the 🔔 Click on Mark for more Updates. Need Help? I have Free 1:1 Clarity Calls. Please find the link in the comments below 👇 #UI #UX #WebDevelopment #Copywriting #LeadingEdgeCopywriting