VAB’s Post

Despite making up around a third of the UK, over 55’s appear in only 23% of UK TV ads. Our Business Director, Garett Farrell, explores why you shouldn’t ignore part of the population which holds 70% of all household wealth. Please follow the link below to read the full article: https://lnkd.in/e5Ya-mBS #advertising #matureaudience #contentstrategy

Despite making up around a third of the UK, over 55’s appear in only 23% of UK TV ads. We explore why you shouldn’t ignore part of the population which holds 70% of all household wealth. Please follow the link below to read the full article: https://lnkd.in/e5Ya-mBS #advertising #matureaudience #contentstrategy

"Age Doesn't Matter" to marketers?! Seriously? The fact that the combined spending by Gen Z and Millennials on food, travel, entertainment, healthcare and personal care products is larger than any other age group in this country, or more than 35 cents for every disposable income dollar spent, doesn't matter? Ignore the younger generations at your peril. Or better yet, advertise in the cinema, and follow the "age-old" sage advice: "follow the consumer (to the movies!)". https://lnkd.in/dY4ufKvp

Bengaluru based consumer body Consumer Care Society (CCS) is against any present revision and review of the network capacity fee or NCF, though it feels that the capping for multi TV homes can be removed as the latter category of consumers have better purchasing power... Read More At:- https://lnkd.in/dhftKP47 #bengaluru #consumer #care #society #network #tv #category #news #media #newsupdate #newsfeed #newsflash #newsmedia #trendingnews #latestnews #dailynews #todaynews #breakingnews #englishnews #dailynewsupdate 

It’s time to get serious about the 2024 Election! Specifically the advertising. If you’re relying on TV in 2024 - you’re about to get squeezed out of the market. If you prefer prime locations, our transit ads are large and bold and deliver huge daily views. With messaging that cannot be skipped or fast-forwarded! Pause your TV spend and come on over to Transit with Lamar. I can show you the way! 206-960-7255 #lamar #lamartransit #oohadvertising #lamaradvertising #nopoliticaladsallowed

From social media's dominance among the young to traditional TV's hold on older generations, Our 2024 DCT survey highlights how each generation stays informed. Check out the full report now to gain a deeper understanding of media consumption habits across ages. https://lnkd.in/eNs4CwXM #MediaConsumption #DigitalConsumerTrendsUK #DigitalConsumerTrends2024 #DCT2024

‘Accessibility’ is the theme of this year’s #WorldTVDay. We’ve created a new information hub where you can learn all about accessible TV advertising: what it means, why it’s important, and what you need to do to make your ads more accessible to all: 🌟 Get to grips with the different types of access services in our Introduction to Accessible TV advertising. 🌟 Hear from ISBA’s Bobi Carley as she makes the business case and explains why brands need to take the lead and put accessibility at the forefront. 🌟 Learn what advertisers and creative agencies need to consider to make their ads more accessible. 🌟 Get inspired by our new ad gallery of spots with accessibility at the heart, plus find out what the TV companies are doing to support the cause. #WorldTelevisionDay https://bit.ly/3SWa7rX egta - Association of TV & Radio Sales Houses | ISBA | Clearcast | RNIB | RNID | #Accessibility | #AccessibleTVAdvertising | #Inclusion 

We now live in a world where every device is a television TV is just another name for video based on the device. Earlier the device was the sole portal. Now , video is available across screens and devices. The world of schedule and appointment viewing has withered away except in sports. Couch potatoes are yielding to active hunters. As, Video is TV And since , Digital is now video Hence, TV is digital And indeed, Digital is TV Frankly , video is managing the transition way better than print or music. Reality is that all video will be via streaming. But Ad free, subscriber paid content is also a utopia. The OTT platforms see this. The model can’t be viable catering to a niche. Hence the challenge is not for TV to become say, a Netflix but for Netflix to become more of TV. Eventually the world will see a 50:50 split between subscriptions and advertising. Of the $ 1 trillion revenue global advertising last year, fully $ 700 billion is digital. The picture is quite clear ! The picture is quite clear !

FRIDAY DOSE OF MARKETING „Hardly anyone is watching TV anymore, and especially not the young audiences. You don’t build brands by TV in 2020’s “ You have probably heard similar considerations many times. Yet many big brands keep advertising heavily in TV and many brands that were born and grown in online world are massively deploying TV to grow their business further. Why? Because TV is still surprisingly super efficient brand building vehicle. And even for young audiences. There are 3 key elements to this: ► The attention brands receive in TV advertising ► The emotional clout that TV advertising can generate ► The issue of trust in advertising It is not easy to explain why and how it works. Yet Peter Field has published great paper describing the mechanisms in detail and backing it up with significant and long-term data set. Have a look. You can argue the study is sponsored by broadcasters association… But Peter Field is reputable expert and the facts are quite clear. Many leading e-commerce players are advertising heavily on TV, and they know very well what effects it has on their business. #FridayDoseOfMarketing #MarketingStrategy #Brandbuilding #Marketing #Advertising #MarketingEffectiveness #BrandGrowth #HowBrandsGrow #MarketResearch 

If someone asked you where you get the most benefit from advertising, radio or TV, what would you say? Many people believe that AM/FM radio has slowed down. In reality, studies show that radio beats TV in 18-49 audience. In addition, "television reach among persons 18-49 has dropped -28% and time spent viewing eroded -56%, an hour and a half, since 2018. This comes on the heels of Edison Research’s 2023 Infinite Dial report, showing 73% of adults 18+ still listen to AM/FM." Have you added radio to your marketing plan? If not, let's talk! Source: https://lnkd.in/eQZJQcgQ