Alokai (previously Vue Storefront)’s Post

✈️ Oliver Lucas is on his way to the first global Commerce Summit in Miami organized by commercetools. 😀 Let´s discuss news and trends with global brands and e-commerce experts! 🎤 On Wednesday, April 16, 2024 at 1:50pm Oliver discusses the similarities and differences between #B2C and #B2B with Gireesh ⛁ ⛁ Sahukar, Jeff Amash and Mark Prickett. What can B2B brands learn from B2C - and vice versa? 😎 Will you be there in Miami? We look forward to meeting you! #CommerceSummit #GlobalTrends #Mission TOP 5 | Deutschlands größte Digital-Offensive

[🌠 INCENTIVES] Channel Partners - it's the last month to take advantage of this quarter's incentive! Registering a qualified new deal or closing one between now and December 31st makes you eligible to win one of several prizes. To learn more about the prizes and how the promotion works, click the link below👇! https://lnkd.in/g-TRRw4S 🚀💼 #UnifiedCommunications #UCProvisioning

It's not always about the product, it's about the solution. While at trade shows, it's easy to get caught up in the hype of selling your product to anyone who will listen. However, I believe in showcasing the problems we solve rather than the product we sell. By highlighting the solutions we offer, we can help potential customers see the value in what we do, rather than just the features of our product. Let's shift the focus from selling products to solving problems. DuraBrite, Inc.

😀😀 B2B Tech marketers unite in Tel-Aviv to breakfast and learn. While we've never exactly had it easy, I believe that 2023 will go down as the year that s*&t hit the fan: 🤔🤔Marketing budgets were cut 🙄🙄Marketing teams were reduced 😯😯Competition was/is increasingly aggressive 😯😯Standing out and engaging prospects became mission impossible 🙄🙄User acquisition costs reached new levels of 'ridiculously high' 🤔🤔Sales processes even longer and more complex 💪💪Only the truly creative and resilient teams nailed their marketing goals. ✌✌Luckily, Envy and Airfleet cherry-picked some of these marketing leaders and invited them to spill the beans on how they did it and what they plan for 2024. Hear it from, Maayan Sella of Pentera, Oren Hacohen of WINN.AI, David Geffen of Glassbox and Ehud Ben Haim of LinkedIn Israel. Idan Carmeli, Maya Tako, Ronit Iaroslavitz(Decktor) and Hilla Bakshi will also be there. 📝📝 Note pads and pens on us. 🥪🥪Food will be aplenty, but space is limited, so sign up ASAP. 👋👋See you next week. #b2btechmarketing #israelmarketingevents https://lnkd.in/dEf8kEX4

Wow, what a day in LDN! Yesterday was packed with inspiration and exciting plans for 2024. 🚀 We kicked off with the fantastic Fight or Flight x LinkedIn event hosted by Chris Halpin, where an incredible panel, including Rob Mayhew (Business and Finance bCreator of the year), Tobi Demuren, and Kate Sarginson, shared their wisdom on B2B brand building. 🎤 Then, it was off to Fight or Flight HQ for a PR workshop. There were many valuable tips (and some best-in-class examples from Roland) to help B2B businesses thrive in our fast-paced world. 🌍 Here are my top three takeaways: 🧑✈️ 'Let’s run a pilot!' – This phrase is perfect for testing new ideas and getting buy-in for projects with potential big wins. 🎨 'Creativity still wins' – From Rob’s humorous approach to B2B content to Roland’s innovative ’50 Shades of Ginger’ campaign, and the clever tactic of updating employee role titles en masse on LinkedIn – creativity remains key on this platform! 🎓 'Entertain or Educate' – A great content mantra from Rob that should always be front of mind! Feeling energised and ready to implement these insights! 💪

What's the catch? 🎣 I've been asked this many times when doing demos. How do you actually make any money? And it's an understandable question. The amount of quality features we provide users at no charge at all is pretty rare. But a business is not about revenue, not even a tech company 😯. It's about being profitable and sustainable in the long run. This is something our accountant and bookkeeper users understand pretty well! Acquiring (and keeping) customers can be an expensive business in a competitive market. And the higher your cost of acquiring customers, the higher your prices need to be. Add in competitors and it becomes more expensive still. It can be a vicious circle. By having such an extensive free plan, excellent support and low per unit costs for electronic checks we have been able to reduce our cost of acquiring customers, have high conversion rates and hardly ever lose a customer. Our bootstrapped company is custom built to be able to operate in this way. If it wasn't for our reputation that we've been able to establish, people may think Xama a far inferior product when comparing pricing to our competitors. Those who have moved from other solutions will be first to tell you that in fact the opposite is true. More than 800 firms signed up to Xama in the last year alone (thank you 🙏!!) and the rate at which they are doing so is steadily increasing as happy customers keep spreading the word. We're meeting and surpassing all our targets and we do not see any reason to change our model. If we win in this way our customers will win too. We've recently launched our Premium subscription packages which add some amazing enhancements to our Free plan. However, the model remains the same for us. Provide a crazy ROI and our users will stay with us for a long long time. Importantly, never ever will anyone be pressured into a subscription. If this seems like the kind of journey you want to be a part of, why not join us? It costs nothing other than your time to try it out. And if you want to trial our Premium subscription before the end of the year you will benefit from 30 free days as well as a 50% discount for the whole of 2024.

Never a better time to get started using HubSpot, come on over and ask us how we can get you setup for success

Discover how your team can implement six impactful GTM motions when you attend ON24's latest virtual event, “GTM Motions: Accelerate Your Results in 2024.” Register here: https://lnkd.in/gtpRdfRP

It's one of my top 3 favorite GTM questions: "So...what's the price?" Join the conversation Monday morning with Erik Charles , Gregg Carman, and myself. I've got some hot takes on this topic, forged from many debates on precisely the whats, hows, and whys of pricing & monetization strategy. Registration link below: (And a huge thank you to Julia Nimchinski and the #CXOgames for hosting this and many other GTM working sessions next week!)

Experience the latest in iGaming customer communication at SiGMA World Europe 2023, Booth 3004. Let's discuss how Mitto empowers and secures your business! #SiGMAEurope2023 #CustomerCommunication #Verification