Up&Up, a GMB Brand’s Post

If you missed our webinar on optimizing college admissions with Slate and branded merchandise, the recording is now available on our website for those who missed it or wish to revisit the key takeaways! #HigherEducation #BrandedMerch #PromotionalMerch #collegeadmissions

Ok, last week I talked about the things that I think should die in enrollment marketing. Here are a couple of things that should be good signs that you are speaking with a quality agency (these are recommendations from Suzan Brinker, PhD): 1) Look For Low Staff Turnover 2) They want to tie their success to enrollments (Not just clicks or leads). We are going to be diving into a full workshop of how to become a more savvy buyer of agency services on Leap Day! Register here: https://lnkd.in/gqKhdVW2 #enrollmentmanagement #enrollmentmarketing #highereducation #graduaterecruitment Viv Higher Education

#TipTuesday: Consistency is Key in Enrollment Marketing Short, non-cohesive campaigns are like one-hit wonders— great while it lasts but they fizzle out quickly. Did you know that consistent communication can boost student enrollment rates by up to 50%? 👀 Keep your students hooked from the first hello to the final acceptance letter. Tailor your marketing at every step, providing engaging, relevant content that speaks to them personally. Build trust and keep them excited about their journey with you. Remember, consistency isn’t just about staying in touch; it’s about staying relevant. 🥇 #HigherEd #EnrollmentMarketing #HigherEdMarketing #StudentRecruitment

In a world where budgets are tight and expenses are increasing, it's time to rethink your marketing strategy. We're here to assist you in finding innovative solutions. Let's discuss how we can support your university in achieving target enrolments. Click here: https://thegrowthtrack.com #GrowthTrack #ActionableIdeas #ResultsDrivenMarketing #DataDrivenDecisions #ConversionOptimisation #TransparentReporting #TangibleImpact #BusinessSuccess

Why is consistent messaging important? 💻 Recognition & Memorability 🧠 Repetition is key to memory retention. Consistent messaging helps your institution stand out in the minds of prospective students, making it more likely that they will remember and recognize your brand when making their enrollment decision. One study by the Marketing Science Institute found that consistent branding across multiple channels increases brand recognition by up to 80%. #HigherEducation #HigherEd #EnrollmentMarketing #HigherEdMarketing #HigherEdRecruitment

School is back in session and we're looking forward to working with more higher ed clients. It's a critical time for higher education marketers to lean on insights to inform their marketing plans. We discuss the key issues facing higher ed in our latest video. #higheredmarketing #enrollmentmarketing #collegemarketing #knowResearch #insights #qualitativeinsights

Competition in higher ed means schools must differentiate themselves from the rest, and then target that message to those prospective students who are their best “mission-fit.” https://lnkd.in/grQ86tSq #highered #marketing #highereducation

I’m going to tell you another truth about higher ed. marketing… “There’s no such thing as a bad idea.” It sounds nice in theory. But if you work in marketing you know it’s not true. We hear bad ideas all the time. 🫣 Here’s to all the marketers who smile and move on. This is the way. End of story. 👊🏼 P.S. What bad ideas have you heard about how to market your school? #Highereducationleadership #Highereducationmarketing #Highereducation

Interesting article here from Inside Higher Ed on the fractional chief marketing officer as an emerging position in higher ed. Small or shrinking liberal arts universities might want to consider how a fractional CMO could help stave off the effects of looming demographic and enrollment cliffs. https://lnkd.in/emHNGMTc

“[Your] mission-fit student should align with the values and programs that your institution offers. You cannot speak to everyone. At least, not successfully. Not if you want to move away from the generalized marketing approach which many institutions are stuck using today.”  -Chapter 4: Brand Awareness Versus Lead Generation There is no silver bullet that will draw everyone to your campus. But, you can define your mission fit student, then create a silver bullet for THEM. Become an expert in speaking to your mission-fit students, and your enrollment numbers will skyrocket. Bart's book, “Chasing Mission Fit," releasing in just a couple weeks, will show you how. Pre-order it using the link in the comments!