UNOPIU'’s Post

In partnership with Art Basel Since its inception in 1970, international Modern and contemporary art fair Art Basel has evolved in its bid to unite and connect different facets of the global art community. Founded by three Swiss gallerists — Ernst Beyeler, Trudl Bruckner and Balz Hilt — the fair today is a global leader with four international shows in Switzerland’s Basel, Miami Beach, Hong Kong and, since 2022, Paris. For luxury fashion, courting the contemporary art customer could provide access to a cohort whose spending appears to be less impacted by rising living costs. According to the 2023 Art Basel and UBS Survey of Global Collecting, the median expenditure on fine art and antiques by collectors surveyed across 11 markets worldwide reached $65,000 in the first half of this year, up by 19 percent on 2021. Ahead of the Miami Beach show, which will play host to 277 exhibitors showing over a five-day event, BoF sits down with Art Basel’s global head of partnerships, Melissa Netecke, to discuss the evolution of the art fair, insight into ultra-high-net-worth consumers and how best to utilise the fair as a cultural conduit between art and luxury fashion. Read more below:

The Web3 era has undoubtedly ushered in a fresh wave of digital creators, whose influence on the art and luxury sectors is growing at a rapid pace. From digital art and NFC-enabled phygital art, to crypto-collectibles, these innovative creators are revolutionizing art ownership and reshaping the way luxury brands engage with their audiences. This evolution presents a dynamic new terrain for cultural expression, immersive experiences, and client interaction, with the art world positioned perfectly at its epicenter. Melissa Netecke, Art Basel's Global Head of Partnerships, brilliantly illuminates the evolved convergence of luxury brands and the art world in this Business of Fashion article, setting the stage ahead of Art Basel Miami. Here are a few highlights: 🎨Art Basel's Global Influence: Since 1970, Art Basel has become a global leader of the art world, connecting the contemporary art community worldwide. With shows in Basel, Miami Beach, Hong Kong, and Paris, it's attracting luxury brands seeking to engage with a wealthy cohort of art collectors. 💰 Ultra-High-Net-Worth (UHNW) Spending on Art: The 2023 Art Basel and UBS Survey of Global Collecting revealed that median expenditure on fine art and antiques reached $65,000 in H1 2023, up 19% from 2021. This data suggests that contemporary art consumers are less impacted by inflation, representing a profitable demographic for luxury brands. 🤝Luxury Brands and Art Basel Partnerships: Art Basel is cultivating relationships with luxury brands like UBS, Louis Vuitton, Audemars Piguet, and the Tribeca Festival. These partnerships endeavor to widen Art Basel's sphere of influence within related creative domains. Successful collaboration, however, requires a mutual understanding - luxury brands must develop a nuanced appreciation of the art world, while the art world must continue to recognize the dynamic pace and fluidity of the luxury sector. #ArtBasel #MarketMaker #Intertrust #LuxuryBrands #ArtWorld #Web3 #MelissaNetecke #ArtBaselMiami #BOFArticle #Web3Era #DigitalCreators #NFTs #NFCPhygitalArt #CryptoCollectibles #BrandEvolution #CreativeOwnership #Monetization #CollaborativePartnerships #GlobalArtCommunity #NFTs #DigitalProductPassports #HighNetWorthArtCollectors #LuxuryMarket #UBS #LouisVuitton #AudemarsPiguet #TribecaFestival #DigitalAssets #ArtBaselMiami

When we look at activations like the one mentioned in Stephanie Hirschmiller's article, we reinforce the discussion of Art being appropriated as a medium for innovation - over and over again. In one hand it is always positive to see Art expanding the conversation of new tech, in the other hand sometimes it makes serious debates to be softened, because we often associate Arts & Culture with positive dynamics. Fashion is expanding its presence within the "lifestyle" realm (debate started by theorists on 1980s), in which luxury is not only about the products, but about the culture and the overall behaviour of a community. Thus, I was very please to see this activation by LVMH Guerlain, validating what generations of new media artists have being since late 1980s. And it reminds me other key projects. Such as the early 2010s project, created by Milton Sogabe and his team - SciArts - called METACAMPO (Stephanie Hirschmiller you should definitely check, it is sublime). Check it out in the video: https://lnkd.in/dPDwsCze And the superb work Fragile Creatures by DRIFT Studio, that can never be forgotten and it is one of the most delicate pieces I ever saw. Check it out in the video: https://lnkd.in/da2BRnj8 I hope to see more the arts bringing deeper meaning to products and experiences, but for that we need to keep working in connecting art community with innovation opportunities. Artists are above everything hackers of our dreams, disruptors of the status quo and warriors of the tomorrow lands. So let's make sure artists are highlighted and valued as they deserve. I include myself as a hacker artists, and I would love to hear from others! Are you an artists? Are you trying new things? #luxuryfashion #digitalart #metaverse #iot #digitalfashion

The Art Basel and UBS Global Art Market Report 2024, authored by cultural economist Dr. Clare McAndrew, is now available. This comprehensive report delves into the sales and various activities across different segments of the market, including galleries, auction houses, and art fairs. Key Findings: - The global art market showed resilience with sales reaching USD 65 billion, a slight 4% slowdown year-on-year, yet surpassing pre-pandemic levels. Growth in buyer activity was particularly pronounced at lower price levels. - The US maintained its leading position in the global art market, accounting for 42% of sales, while China emerged as the second-largest market with a 19% share. - Global online sales have increased by 7% year-on-year, reaching an estimated USD 11.8 billion, with the most significant growth driven by dealers’ own online channels and websites. - The fine art auction market saw a substantial decrease in the USD 10 million-plus segment, with growth in mid and lower-priced segments. #artcollecting #artexhibition #artmuseum #artinvesting #artinvestment #artcollector #artnews #artworld #artmarket #artmarketnews #artauction #artgallery #artfair #arthistory #artworld #fair #worldrecord #modernart #impressionism #postwar #contemporaryart #artbasel #marketreport #ubs

The Art Basel and UBS Global Art Market Report 2024, authored by cultural economist Dr. Clare McAndrew, is now available. This comprehensive report delves into the sales and various activities across different segments of the market, including galleries, auction houses, and art fairs. Key Findings: - The global art market showed resilience with sales reaching USD 65 billion, a slight 4% slowdown year-on-year, yet surpassing pre-pandemic levels. Growth in buyer activity was particularly pronounced at lower price levels. - The US maintained its leading position in the global art market, accounting for 42% of sales, while China emerged as the second-largest market with a 19% share. - Global online sales have increased by 7% year-on-year, reaching an estimated USD 11.8 billion, with the most significant growth driven by dealers’ own online channels and websites. - The fine art auction market saw a substantial decrease in the USD 10 million-plus segment, with growth in mid and lower-priced segments. Follow the link to download the report. #artcollecting #artexhibition #artmuseum #artinvesting #artinvestment #artcollector #artnews #artworld #artmarket #artmarketnews #artauction #artgallery #artfair #arthistory #artworld #fair #worldrecord #modernart #impressionism #postwar #contemporaryart #artbasel #marketreport #ubs https://lnkd.in/dYYDWYqJ

Read this and more articles on current art #exhibitions in top European #Museums on lot-art.com (Art News section)

Art Basel's new venture, Paris Plus, is more than just an art fair; it's a lifestyle event. In a recent interview with The Art Newspaper, Clément Delépine, the director of Art Basel Paris Plus, shared insights into the evolving world of art, where it's not just about the artworks but also about the experience and lifestyle surrounding it. Delépine emphasizes that the contemporary art scene is no longer confined to galleries and museums. It's about integrating art into everyday life, making it more accessible and relatable to a broader audience. This approach has led to the creation of Paris Plus, an event that transcends traditional art show boundaries. It's not just an exhibition but a cultural happening that combines art, design, music, and more, offering a holistic experience. One of the key aspects discussed in the interview is the importance of digital platforms in bringing art closer to people, especially younger generations. With virtual tours, online collections, and digital interactions with art, the barrier between the audience and the art world is diminishing. This digital shift isn't just a temporary trend spurred by recent global events; it's the future of art consumption and appreciation. Furthermore, Delépine talks about the "lifestyle" aspect of art. It's about how art influences our choices, from the clothes we wear to the decor in our homes. Art isn't just to be observed; it's to be experienced and lived with. Events like Paris Plus aim to foster this lifestyle, making art an immersive experience rather than a passive observation. The conversation also touches on the sustainability of this new art world model. As the lines between art, commerce, and experience blur, there's a need for balance to maintain artistic integrity while embracing commercial viability. Delépine acknowledges these challenges, emphasizing the importance of adaptability and innovation in shaping the future of art as a lifestyle. As Art Basel Paris Plus prepares to open its doors, it heralds a new era where art is more than a commodity or an exhibit. It's a multifaceted experience that resonates with our daily lives, making the art world more inclusive and influential than ever before. #ArtBasel #ParisPlus #ArtLifestyle #ContemporaryArt #ArtExperience #CulturalHappening #DigitalArt #ArtisticInnovation #IntegratedArt #FutureOfArt

CONTEMPORARY JEWELLERY, OPEN CALL for exhibition www.koru8.fi Heading For The Woods. KORU8 invites artists to think about forests. "Forests play a crucial role in climate change and the sixth mass extinction. Globally forests cover almost one-third of the land, and their cultural and social meaning varies between cultures and context. Forests are multispecies, and home to human and non-human animals. They are also meaningful places for relaxing, camping and foraging both in urban and rural environments. What is a forest in the context of contemporary jewellery? Is it a material, colors or textures, feelings, words, experiences? How forests relate to you and your culture?" -> more info www.koru8.fi

Authenticity, tradition and innovation are the hallmarks of Lozza's history and the success that has transformed this brand into an international expression of style and passion. For over 145 years, Lozza has been handing down the exquisite flair and expert craftsmanship of Italian culture through the generations, in a fusion of past and future that results in iconic creations. LOZZA ARTE was one of the outcomes inspired by this principle, a special project that reworks the brand's DNA: history, elegance and innovation, but above all style, characteristics that have made Lozza the expression of the finest Italian quality. Applying these concepts of infinitesimal refinement to a product is no easy task. But the characteristics of LOZZA ARTE are all about details, such as the interplays of light and reflections created by the facets of the frames or the decoration inside the temples, created exclusively for this collection. All unique elements that ultimately gave rise to an innovative, highly distinctive aesthetic. Discover the collection: https://lnkd.in/duY26nNw #Lozza #LozzaOcchiali #LozzaArte #DeRigo #WeShareTheVision

South African art has been, and will continue to be, a unique collage of different cultures. The international market has woken up to this. The international demand for South African art has experienced a significant surge. According to a report by The Art Newspaper, the global interest in African art has contributed to a near-record year for the country's auction houses, despite prevailing uncertainties in the art market. This increasing fascination with South African art can be attributed to its unique and diverse cultural heritage, as well as the growing recognition of African artists on the global stage. Collectors and art enthusiasts worldwide are drawn to the vibrant and expressive artworks that often reflect the rich history and contemporary narratives of the region. We at Section 9 have experienced this surge in demand and have expanded our reach. Working with galleries in Germany, The United States and the Netherlands amongst many others. As this demand grows we aim to be on the forefront of logistical solutions. Providing a personalised and reliable customer experience. https://lnkd.in/dUhqZyBS #logistics #artlogistics #galleries #section9 #artindustry #art #logisticsolutions #capetown #southafricanart