Unite Students’ Post

“Demand for studio space is still rising” details Knight Frank's 2023 UK Film and Television Studios Market Report. The report finds that last year saw a 23% increase in production spend on long-form HETV as viewing habits shifted and demand for original, high quality content soared. And this increased spend on production is resulting in a “greater demand for high-end, purpose-built studio space”. The report also details the importance of upskilling, developing and investing in the sector’s workforce to maintain and strengthen the independent industry across the UK. A sentiment we strongly endorse at Marlow Film Studios. That’s why, as part of our £750million investment into a state-of-the-art filmmaking campus in #Marlow, we are creating a new dedicated on-site training facility for the next generation, to be used in collaboration with Buckinghamshire New University, Bucks College Group and others. The Studios will fund and deliver traineeships for at least 300 new entrants into the sector over the first five years, one third of which will come from the local area. Special weighting will be given to enrol candidates from underrepresented backgrounds. To read more about our offering, click the link here:  https://lnkd.in/es5vnAqa #training #upskilling #creativeeconomy

We know our story …but always good to get the validation from VAB! Cinema trifecta …Audience * Attention * Attribution #cinemaadvertising #Mediaplanning #Mediabuying #premiumvideo #attentioneconomy #ROI #ROAS

Sanity not Vanity: Good to see actions being taken to root out the #cinema deadwood. Harsh words, but the market needs to make tough and rational decisions that cannot now be ignored. From 2002 to 2019 a total of 1,400 screens (+44%) were added across the UK, which only added 0.1% to admissions totals or 110 annual admits per additional screen by 2019, highlighting a significant disconnect in the UK between consumer demand and total screen supply that pre-dates the pandemic, and will now impact the cinema sector #sustainability and #cinema recovery post-pandemic, that is further accentuated by the prolonged impact of the strikes. Marathon not a Sprint to Recovery. #leisurepropertyESS

It was a pleasure to attend Film London's #SlateDays 2023s yesterday with Oliver Fegan and to again support this important event through usheru. here are my takeways: 1. The Ritzy rocks! Any concerns over whether moving the event to Brixton as from the West End were quickly put to bed - attendance was up on last year and Ritzy's lovely art deco auditorium and caring staff (so nice to be back) felt an even more natural space for the event. 2. BFI's major new initiative. Eleven FiftyFive's Ian Cartwright and Delphine Lievens introduced the BFI-backed play to bring new audiences to independent cinemas - a new national consumer brand that will offer regular free screenings at venues across the UK. Bold and ambitious, the scheme plans to leverage significant brand support for the films and venues. If anyone can pull this off it's this talented team. 3. This business is all about storytelling. If there's one thing that sitting through a day of trailers and slate presentations hammers home is that story is everything for film - and a great trailer is often the greatest storytelling of all. So many tantalising titles on the horizon too - some of my highlights included POOR SOULS, MAMI WATA, ROBOT DREAMS, CALIGULA THE ULTIMATE CUT, BEYOND UTOPIA and a major Powelll and Pressburger retrospective. 4. Box office is up but concerns remain. Barbenheimer completely turned the 2023 box office around, with the year now tracking comfortably ahead of 2022 and not too far off pre-pandemic levels. But concerns remain about the slate, the strikes as well as a growing gap in the arthouse space between the hits and everything else - or a "winner takes all market" as a leading independent distributor described it to me. In this environment, effective and efficient targeted marketing becomes more important than ever.

The UK is nothing less than a cultural powerhouse” reports Social Films in their 2023 deep dive of the film and television industry. “Whether you’re watching Mission Impossible or Amazon’s Rings of Power, the chances are some of the video production services were completed in the UK… and the industry has gone from strength to strength.” At Marlow Film Studios, we are proud of the journey the UK film and television industry has been on over the past decade. In 2015, the UK overtook California as the world’s filmmaking destination and has continued to outperform, with #Buckinghamshire at the heart of this success. But in order to continue on this trajectory, the UK needs to invest in the talent of future generations. We aim to support this movement, offering a new dedicated on-site training facility as part of our £750million initial investment, to be used in collaboration with Buckinghamshire New University, Bucks College Group and others.  The Studios will fund and deliver traineeships for at least 300 new entrants into the sector over the first five years, one third of which will come from the local area. Special weighting will be given to enrol candidates from underrepresented backgrounds. To read more about our offering, click the link here:  https://lnkd.in/es5vnAqa

Tomorrow, our CEO Karen Stacey will be speaking at Adwanted Events' The Future of Audio and Entertainment, on how #Barbenheimer rewrote the marketing strategy. Chaired by The Media Leader's Maria Iu, Karen will discuss why #Barbie and #Oppenheimer were not one-offs for cinema goers, how #cinema is winning the #attention battle, and will dig into some of the impressive stats that #media buyers and planners should be aware of. #Cinema #Advertising #CinemaAdvertising #StartWithCinema #FOAE

Market Challenges and Changes: Sambrooke Scott at Screen Scotland describes the current #cinema challenges: "Screen Scotland has supported and continues to support the sector to explore not just the survival, but the evolution of cinema. There are a number of challenges that have had a profound effect on Scotland’s cinema business in recent years; the #covid19 pandemic, the cost-of-living crisis and rising energy costs, industry strikes affecting the availability of titles, and changing audience tastes and habits" #leisurepropertyESS #changemanagement https://lnkd.in/gU3KtGB2

Your brand's story deserves the spotlight, and our blog is here to make it happen. Dive into the full blog post here: https://lnkd.in/e4d9X7JD Let's kickstart a conversation! Have you witnessed the impact of a powerful branded film? What distribution and promotion strategies have worked wonders for your brand? Share your insights in the comments below. And if the blog resonates with your brand ambitions, a thumbs-up is always appreciated! Lights, camera, engagement! 🎬✨ #Brands #BusinessOwners #BrandedFilms #MarketingStrategy #DigitalPromotion #CinematicExperiences

🫶 Purposeful partnerships are what make our world go round, and it seems we’re not alone. Cannes Lions International Festival of Creativity's State of Creativity Report has found: "An easier (as opposed to difficult) client-agency relationship has a positive effect on the entire creative development process." Companies that find the client-agency partnership 'easy' report benefits across the strategy, planning, ideation and impact phases, too. It’s why transactional relationships must be on the out, as they pave the way for truly collaborative ones. Swipe for a little look at how our film department puts this into practice with our brilliant partners, Singer Capital Markets 🎥 #Sledge #contentproduction #contentcreation #filmmakers #purposefulpartnerships #creativity