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Passing-off remedy for unregistered trademarks requires goodwill, misrepresentation, and damage: J&K High Court   • The Jammu and Kashmir High Court ruled that to claim a passing-off remedy for an unregistered trademark, ownership of business goodwill, misrepresentation causing confusion, and consequent damage to the plaintiff's goodwill must be established.   • Emerge Classes Pvt. Ltd. allegedly used a similar trademark to 'EMERGE - KIE HOPE MISSIONe' for coaching services, leading to confusion among students.   • The Institutes argued that Emerge Classes' social media pages capitalized on their goodwill and reputation.   • Despite Emerge Classes' contention that the Institutes' goodwill was insufficient, the High Court recognized their prior goodwill, including the registered trademark 'KIE' since 2013.   • The High Court upheld the interim injunction, acknowledging the Institutes' common law rights against passing off, even without registered trademarks. #PassingOffRemedy #UnregisteredTrademarks #JammuAndKashmirHighCourt #BusinessGoodwill #Misrepresentation #Damage #TrademarkDispute #EmergeClasses #GoodwillProtection #HighCourtRuling #CoachingServices #Confusion #CommonLawRights #InterimInjunction #Unimarks #UnimarksIPR #IPR

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