UNIFIED Music Group’s Post

Does Tyla’s Grammy win signal a shift in the global music landscape? This year, amidst the glittering array of stars and historic wins, a new narrative unfolded—one that might redefine how we perceive African music on the global stage. In the brand new Best African Music Performance category, Tyla scooped the award for her hit ‘Water’, a track that’s firmly in the Amapiano camp. The genre, coming out of South Africa, is changing the conversation around African music; Afrobeats isn't the only game in town – not by a long chalk. But this isn't just about a new category or a single award. It's about the recognition of diverse talents, and evolving global sounds. Amapiano's popularisation, led by artists like Tyla, signifies a broader acceptance and celebration of African music, beyond the familiar sound of Afrobeats. But why Amapiano, and why now? And what does this mean for the future of global music scenes, from K-Pop to the next undiscovered genre waiting in the wings? Dive into the full story behind this Grammy milestone, explore the controversy surrounding the new category, and discover what this could herald for the future of music on the global stage. 📖 Read more: https://lnkd.in/eDr5D7vF #Grammys2024 #amapiano #musictech #musicindustry #musicintelligence

The 'Manifesto For Music; Is made up of the following key points: 🤖 How AI technologies should be regulated to protect human musicians. 📖 Plans for millions of pounds worth of investment into music education. 🌍 Address touring difficulties Brexit has created for artists. 💷 Discuss introducing tax credits for music production industry. 🎫 Anti -touting & stricter secondary ticket price regulation. What changes to the UK Music Industry could be added to this agenda?

ICYMI: The Top 10 Nigerian Artists Dominating the Music Scene: Nigeria’s music industry is a vibrant landscape that constantly evolves, producing extraordinary talents year after year. As of 2023, several… Read more: The Top 10 Nigerian Artists Dominating the Music Scene via #TheCityCeleb

ICYMI: The Top 10 Nigerian Artists Dominating the Music Scene: Nigeria’s music industry is a vibrant landscape that constantly evolves, producing extraordinary talents year after year. As of 2023, several… Read more: The Top 10 Nigerian Artists Dominating the Music Scene via #TheCityCeleb

I started to work as a leader in the Music industry for the German Music and Entertainment company Edel when I was only 19. You can learn a lot from the music industry, its one of the best experiences for business. 10 Lessons From The Music Industry On How To Rise Up In The Gig Economy

Superfans: A billion-dollar oportunity for musicians After going through the very insightful Trapital Report on the music industry that Dan Runcie, Simon Jacobs and David Boyle put together, this is one the things that really caught my attention: Superfans could lead to a $4.2 billion-opportunity for the industry, per Goldman Sachs. That’s because these individuals are willing to spend twice as much on music than the average music listeners. Goldman Sachs also predicts that “20% of listeners are superfans of least one artist”. What do these superfans want: ➡️ Early access to tickets and music ➡️ Community and merchandise ➡️ Products and services that offer them an identity The report also states that although these superfans would follow their favorite artists all around the globe, musicians must not see them as “money pits.” For example, Bad Bunny fans were not happy after seeing how expensive are the tickets for his upcoming tour. That’s because people are experiencing the effects of “funflation”. In the United States, for example, this is causing 60% of consumers to reduce their expenses in live entertainment because of higher prices, according to the The Wall Street Journal. To cite the Trapital report once again, “the challenge is to serve superfans without treating them like ATMs.” 📸 BBC

Edition three of the BPI's Diversity in Music Monthly Roundup - showcasing some of the UK music industry's important organisations working to support a diverse, inclusive workforce and talent pipeline. 1) September is East and South East Asian Heritage Month. To celebrate, ESEA Music are launching their (Re) Orientated Report looking at the experiences of ESEA music industry professionals and artists. Read in full: https://bit.ly/3RzNadg 2) Black Lives in Music's Recruiting Classical scheme has reopened to string and woodwind players for its second year - where global majority musicians can apply for extra work with six of the UK’s leading orchestras. Apply by Monday October 9th: bit.ly/3ERDTpi 3) Asian Arts Agency announced their New Soundz festival, taking place in Bristol from the 10-12 November - showcasing the vibrancy of contemporary South Asian music and performances by artists including Jason Singh, Roopa Panesar and Soumik Datta: bit.ly/45dN2U8 4) The Music Industry continues to celebrate the 50th anniversary of hip-hop. In case you missed it, check out Music Week’s feature: bit.ly/3PtXAbS 5) Musicians' Union and Help Musicians have released the initial findings of the first-ever Musicians’ Census. The first report provides detailed insight into the demographic makeup of UK musicians, barriers to career progression and economic challenges: bit.ly/465Bq6A

The Top 10 Nigerian Artists Dominating the Music Scene: Nigeria’s music industry is a vibrant landscape that constantly evolves, producing extraordinary talents year after year. As of 2023, several… Read more: The Top 10 Nigerian Artists Dominating the Music Scene via #TheCityCeleb

It's hard to make it in the music industry. Streaming platforms now account for 48.3% of global recorded music industry revenues, amounting to $17.5 billion in 2022. This has changed not just the way people listen to the music but the very economics of the industry, particularly in terms of revenue and contract negotiations. Artists face a hard choice: sacrifice their identity & artistic integrity for fame or risk obscurity. The idea of "selling one's soul" has been a repeated theme in the music industry. Many would argue that it’s just a metaphor for sacrificing artistic integrity for fame and money. But can it be more than just a figure of speech & is there a way to dance with the devil without losing your soul? Trying to figure out exactly that in our new piece 👇 #musicindustry #musicbusiness #music https://lnkd.in/d2v_q_ri

🔊 One Voice for EU Music During the Belgian presidency, discussions revolved around four main topics, each critical to the advancement of the European music sector: - EU Funding for Music: Exploring avenues for sustainable funding mechanisms to support the diversity and vibrancy of music across Europe. - European Music Observatory: Examining the potential establishment of a centralized platform to collect data, conduct research, and provide insights into the European music industry. - Music export, circulation of repertoire, mobility of music workers: Addressing strategies to facilitate the international mobility of artists, promote the circulation of music repertoire, and enhance opportunities for music export. - Institutional dialogue and policy co-construction: Highlighting the importance of fostering constructive dialogue between policymakers and music industry stakeholders to develop effective policies that support the growth and sustainability of the sector. READ THE RECOMMENDATIONS HERE: https://lnkd.in/empDNn9X #onevoice #onevoiceforeumusic #europe #livemusic