UNIFIED Music Group’s Post

Scaling Your Creative Business in the Music Industry

Have you seen the new billboards for the Coachella Music Festival? They have been popping up all over California as anticipation builds for the upcoming festival. Artists like Tyler the Creator, Sabrina Carpenter, and Ken Carson are using fun and cryptic billboards to tease their performances. Let us know if you have spotted any other creative billboards ahead of Coachella this month? 🧠 Stay in the loop with more creative news stories and join the community 🔗 : https://bit.ly/4cOXLcx #marketing #creatives #brandstrategy #marketingtips #coachella #expertinsights

Under UMG's new regional structural initiative, their East Coast Record Labels, including Def Jam Records, have combined to organize "Republic Corps." This article talks about the new structure of both the company and the changes in management with the changes that have come along with this organization, as well as its affects on UMG as a whole. What do you think of this change in UMG? What do you think it means for record labels in the future? David Philp #musicindustry #music #universalmusicgroup #umg

Riptide Music Group's Taylor Amazan explains the importance of balancing big 'shiny' sync opportunities with higher volume, lower-budget opportunities. Read more in our new sync article: https://lnkd.in/embza89U #synclicensing #musiclicensing #musicbusiness

🌟 Prediction Post 🌟 2024 might seem like a distant future, but the recent iHeartRadio Music Awards winners have Swifties written all over them. Taylor Swift's remarkable influence continues to dominate the industry, and there's no sign of slowing down anytime soon. 🔮 Here's what to expect in the music scene in the coming years: 1. Swifties will shape the future of music awards, with Taylor Swift leading the pack with her undeniable talent and dedicated fan base. 2. Collaborations between artists across genres will become more common as the lines between musical styles blur. The music industry is in for an exciting evolution, and Swifties are at the forefront of change. Command Your Brand

In our September issue, we sit down with Rice Music House's Jyotindra "JP" Parekh and Robert Schaeffer ahead of the company's 100th anniversary to discuss piano retailing best practices, how to increase player engagement and the state of the piano market today. #musicindustry #musicbusiness

Unlocking the Future of Music: UMG's Sir Lucian Grainge Unveils Game-Changing Artist-Centric Strategy In a recent Music Week article, Sir Lucian Grainge discusses how UMG is revolutionizing the way artists connect with their audience. By honing in on superfans, they aim to create more meaningful and impactful musical experiences. This move not only strengthens the bond between artists and their most devoted supporters but also promises to shape the future landscape of the music industry. 🌐🎵 As professionals in the industry, let's stay tuned for the incredible transformations ahead! What are your thoughts on this strategic shift? 🤔 #MusicIndustry #Superfans #UMG #ArtistCentric

What’s a music first agency? We think music, we talk music and we walk music. Ever watch a movie with the sound off? Not very entertaining right? At LetMePlay.xyz, music is at the heart of every campaign, tour, app, merch idea or event. You want your customers to remember you? Give them a song. Play a game with them. Book a show with their favorite artist. You get the idea. We work with independents and majors. Festivals to weddings and birthdays. Where there’s music, you’ll find us. #weareindependentthinkers

Help us push the boundaries of entertainment and the social impact it can have. It’s incredible what happens when you put underground youth culture on a slick platform, in front of audiences unfamiliar with such raw creativity. And what a privilege to have witnessed beautiful, undiscovered talent shine at our NOISE emerging music nights 🤩 It is a big change from doing corporate events with huge budgets for big productions. But there’s something very special about doing something out of love, on a shoestring budget – and achieving the same kind of polished production, while also making a difference. For those who’ve been to our What Does Not events, and know the attention Christine C., Mary Valiakas, and I give to curation, imagine if those same big budgets were put toward something like this. If the NOISE initiative keeps building momentum – the same explosive energy you see in this throwback video (1:23 🔥), is the same one that could transform city centres by bringing much-needed authenticity into places depleted of authentic culture. With that said, enjoy this little throwback to last month’s event. https://lnkd.in/evkrvkpi What’s it all about? NOISE is an emerging music showcase meets curated jam, aimed at lovers of good music and explorers of talent from different genres. The event series starts with the hip-hop, rap, RnB, and neo-soul scene, diving deep into the underground to showcase its movers and shakers. Who’s on the line-up? A who’s who of the underground music circuit I hope to see some familiar and new faces at tomorrow’s NOISE, Friday, May 26th: https://lnkd.in/evbE_DPc #events #entertainment #emergingartists #undergroundmusic #culturematters #grassroots #music

It is easy to question how in the hell the music industry could be based off of oppression when the very concept of art should be an escape from that. But the truth is colonialism permeates every facet of monetizing this lifestyle. In entertainment there are often 5 words used to foster a common goal: the show must go on. Simple words. An idea I once found empowering... The concept that regardless of whatever else happens, showtime will arrive. I think of all the times I tried to raise the alarm to a concern in this business. How often was I dismissed? What was said to me? What did everyone want?.... We can't worry about that right now, the people want to be entertained. How often have I warned others of those who covered up assault? How many chose the side of assaulters for money and clout? The music business is built on covering up abuse. Events are no different. https://lnkd.in/gRErnnth