Uncensored CMO’s Post

Does your business want to capture more attention and engagement and sell more?  Check out what is taking China by storm - two-minute soap operas.    Micro-dramas are two-minute episodes of well-read books. The market estimate is CNY 37.4 billion. The distributor FlexTV's format is so successful that it is turning its attention to US viewers.   TikTok's younger audiences gravitate towards bursts of real-time content that adapts to their preferences. As attention spans shorten, how will your business find proven steps to capture and win more buyers? 

Does your business want to capture more attention and engagement and sell more?  Check out what is taking China by storm - two-minute soap operas.    Micro-dramas are two-minute episodes of well-read books. The market estimate is CNY 37.4 billion. The distributor, FlexTV's format, is so successful that it sees enormous growth in US viewers and then the rest of the Western world.   TikTok's younger audiences gravitate towards bursts of real-time content that adapts to their preferences. As attention spans shorten, how will your business find proven steps to capture and win more buyers? 

🎙 Excellent Podcast🎙 In this episode, titled "Were TV Ads Better in the Old Days?" (link in the comments ⬇️), we dove into a discussion about the nostalgia-inducing world of classic UK television commercials. 📺 With hosts Matthew Newman, Kevin Owens, and Marc Runkee, we explored a series of advertisements that not only entertained but told captivating stories. Here are 3 key takeaways from this episode: 👉 The Cultural Impact: We discuss how these advertisements became cultural moments. Unlike many modern ads, these classics had a lasting impact that resonated with audiences and became a part of the cultural fabric of the time. 👉 The Music: One fascinating aspect of these commercials was the use of music. We explore how the music became a key element that elevated the storytelling and even went on to become popular chart singles, adding an extra layer of connection for viewers. 👉 A Blend of Familiarity and Innovation: With references to cartoons from the 80s and a certain visual style, these commercials managed to feel both nostalgic and fresh. They blended in perfectly with the cartoons we grew up watching, creating a familiar yet captivating experience. Trust me, it's a trip down memory lane you won't want to miss! 🎉#TripodBehindTheCreative #TVAds #Nostalgia #Advertising

"Advertisers are dealing with a gloomy economic climate and shrinking budgets. There’s nothing like a looming recession for brands to shift focus to short-term sales and question the value of humor. Sure, it entertains people, but will it actually shift products?" Sounds like part of the podcast I recorded a few weeks back with Gary Kopervas. Can't wait for it to come out. Branders Magazine #design #branding #brandstrategy #advertising https://lnkd.in/eBsnWaBy

Future and Metro Boomin have had a busy 2024 so far! From being the headline act for Rolling Loud L.A. in March, then launching the two albums 'We Don't Trust You' and 'We Still Don't Trust You' back-to-back and eventually both debut at No. 1 on the Billboard 200 chart, and then a 'We Trust You' tour around the corner. Not forgetting the track 'Like That' which triggered a whole series of beefs and disses between K Dot and Drake. Anyway, here is Episode 17 of 'U Know What's Up!?!', an episode about Trust Issues... Running this YouTube Channel is probably the biggest DIY project in my life and given the current run-rate, I shall be up to Episode 26 by the middle of September this year, which means on average I've been pushing 1 Episode every 2 weeks since September last year! Talk about #consistency This doesn't include my other series 'Flexin' It With Frestylz' where I'm doing the post-editing, the promo videos that I'm also working on for every episode so I can post on IG and TikTok, and also the new series on IG I just created recently called 'What Time Is Up!'! There's also Youtube media buy and setup too. Oh of course, #jobhunting as well! 如果你3年前問我會唔會搞個Hip-Hop Youtube嘅節目，我好肯定答你喺一定唔會嘅。但係經歷咗呢幾年嘅風風雨雨，只可以話世事難料，越冇可能嘅可能性，就係可行！ Enjoy! For the full episode on YouTube, please check comments below. #hiphop #content #youtube #culture #marketing #music #entertainment #consistency #Cantonese

👉 The OutHouse! Episode 36: What's Your Birthday Song? 👈 In this episode, Shane and Eric discuss what songs were #1 on the charts when they were born. Enjoy! 🤣 🎬 🤟🏼   outsuite.com #Creative #Rockstar #Bands #Brands #RockAndRoll #Performance #MediaManagement #Branding #Legacy #Inspiration #Legends #HallOfFame #SocialMedia #SocialMarketing #SocialManagement #Marketing #Performa #DigitalMarketing #Strategy #OutSuite #EnlightenedMarketing #Solutions #Media #Video #Publicity #TheOutHouse

Build a personal brand in 2024. This is so important. Building a personal brand is essential for establishing your identity, creating opportunities, and achieving your professional goals in today's competitive landscape. Whether you're an entrepreneur, freelancer, or corporate professional, investing in your personal brand is a valuable long-term strategy for success. Absolutely enjoyed listening to this episode. Thank you Lebo Lion #personalbrand #2024goals #growthmindset

Welcome to episode one of #NerdySundays; today we’re talking about audio, also known as sonic branding 🦔 👂 🔊 We cover a talk by Gayle Troberman seven years ago in New York, a recent article in ADWEEK by Andrew Tindall, Steve Keller and others, and pose a question: What if there was a cheap and easy channel that other marketers are too snooty to use? There are some really fun developments in this world, from: 1️⃣ content creators learning the power of a jingle or audio hook to gain instant recognition in the newsfeed; 2️⃣ to the use of emerging artists’ music as themetunes for massive podcasts, as well as; 3️⃣ the resurgence of the TV ad jingle by brands like Domino-o-os. Dave Trott has been singing about the virtues of jingles for years, since his famous Ariston-and-on-and-on-and-on campaign and many others. So, as Monday morning approaches, have a think about how you could use audio to your advantage. And then, for goodness’ sake, shut down LinkedIn and go get a life. #audio #sonicbranding #advertising #effectiveness #creativity

🎙️ Learn how to use stories to create shared identities, build engagement and enable change with our expert series guest, Susanne Evans (Feldspar Consulting Limited) Listen on Spotify here - https://hubs.la/Q02ptVR40 Discover more episodes - https://hubs.la/Q02ptXHT0 #belonging #storytelling #buildingengagement #enablechange

*Wake up at 3 AM* *Get done 12 hours of work in 1 hour* *Create a step-by-step strategy/roadmap for the next decade* *Cold shower for 1 hour* *Listen to 347 Tim Ferris episodes on Spotify, the other 347 is for tomorrow* *Get all work done by 6AM, so for the rest of the day I can do anything I want* If you are not doing this every day, you are not in the top 0.1% #winnermindset