Ulises Ramírez Bourget’s Post

🥤💡 Why does Coca-Cola, with all its resources, partner with marketing agencies for their campaigns? 🤔 Here's the scoop: Coca-Cola believes in the power of collaboration! 💪💬 They team up with marketing agencies to bring fresh perspectives and creativity to the table. 🌟 These partnerships help them stay innovative and connect with consumers in exciting ways. 🌐📈 Money alone can't buy the kind of diverse insights and expertise that these agencies bring to the mix. 🤝🧠 So, together, they craft campaigns that not only quench your thirst but also ignite your imagination! 🔥✨ Cheers to teamwork and endless possibilities! 🥂🌏 #CocaCola #MarketingMagic #CollaborationGoals

🌏 *Throwback to a Pioneering Campaign!* In 2013, Coca-Cola took an innovative step towards bridging cultural divides. They set up "Small World Machines" in India and Pakistan, facilitating real-time interactions between the people of the two nations. A refreshing Coke in hand, users communicated through cameras and touchscreens, breaking down barriers and sowing seeds of peace. Not only did this initiative garner a staggering 14 million views on YouTube and make headlines worldwide, but its heartwarming message resonated deeply with viewers. The brilliance of this campaign? Its fusion of cutting-edge technology with experiential marketing. Coca-Cola masterfully crafted a shared experience that transcended borders, establishing powerful emotional connections with consumers and standing out in a crowded market. Bravo to Coca-Cola for showcasing how brands can make a meaningful impact! 🌟 #MarketingInnovation #BrandImpact #CocaCola #ExperientialMarketing

Looking for value creation in Digital journey? This is one story of how we made it at HEINEKEN VIETNAM unlocking incremental growth with Product recommendation on B2B Sales! #HeinekenDTGlobalAward #2ndPrize #HeinekenVietNam #RTMTransformation #OneTeamOneDream

A Coca-Cola Tale Simplified! 📈🥤 Explore the strategy behind Coca-Cola's timeless appeal and global taste, making it a brand loved by all. 💬🌐 #CocaColaSuccess #SimpleStrategy #cocacola #cocacolawinningstrategies #cleverapeacademy #capes #digitalmarketing #digitalmarketingcourse

#Campaign1 We'll start with Heineken. Heineken N.V. is a Dutch international brewing corporation founded in 1864 in Amsterdam by Gerard Adriaan Heineken. Heineken controls around 165 breweries in over 70 countries as of 2019. 🌍 #Heineken - 'Worlds Apart' #Campaign: Bridging Divides through Dialogue 🌍 In a world often divided by differences, Heineken's 'Worlds Apart' campaign stands as a powerful testament to the potential of open dialogue and shared experiences. This innovative campaign, launched a few years ago, remains a remarkable example of how a global brand can promote unity and understanding. 🍻 The Concept: In 'Worlds Apart,' Heineken brought together individuals with vastly different beliefs and perspectives and gave them a unique challenge. They were asked to collaborate on a project, all while unaware of each other's contrasting viewpoints. 🔑 The Key Message: The magic unfolded when participants discovered their differences, but instead of walking away, they chose to engage in thoughtful conversations. The campaign showcased that despite our varying worldviews, there's common ground we can find over a Heineken and a conversation. 💬 The Impact: This campaign beautifully exemplified how a simple beer could bring people together and create bonds that transcend differences. It urged us to look beyond our preconceived notions, initiate conversations, and ultimately, build bridges. 🌟 Why it Matters: In a world filled with division, the 'Worlds Apart' campaign sends a profound message – that understanding can begin with a conversation. It encourages us to embrace our differences, engage with empathy, and create a more inclusive and connected world. Video Source : https://lnkd.in/g-iWkGTZ credits to :https://lnkd.in/gFkMugw3 #heineken #WorldsApartCampaign #UnityInDiversity #Inspiration #sucessstories #sucessstory #digitalmarketing #youtube #openyourworld

The Coca-Cola Company joins the cheer as the world gears up for Christmas with its beautiful new campaign ‘The World Needs More Santas’, and this is a marketing genius. #TodayOnMarketing I saw this at a theatre in Berlin, and amongst all the ads, this stood out. So, I am going to go deep into the framing and the ‘WHY’ of this ad (In my opinion). It may be an overshot but psychologically speaking, humans are tired of what has been happening in the world for a couple of months. They are in most cases - emotionally charged. Christmas with all its magic is the break for breathing, celebrating life a little, and letting loose. With this ad campaign running in their surroundings (or background), it is evident Coca-Cola is tapping into the ‘very’ emotional exhaustion, triggering the association of Coca-Cola with a kind and magical world. (Because that is what people are looking for right now and surprise surprise, Coca-Cola is providing you that.) Special mention to the extended connection that while you can not do much about things in the grand scheme, you may spread magic and kindness to your surroundings. Coca-Cola became that reminder of self-belief aka magic. For most humans, this ad may stick around in their heads for the one moment of bliss they found in 2023, and they will continue to connect Coca-Cola with happiness and magic. Nailed it? In my opinion, yes. Watch it for yourself and tell me what you think: https://lnkd.in/eqhjWB8X   #BrandMarketing #Advertisment #CocaCola

As we get closer to the year-end, I can’t help but reflect on 2023 which has been a great year for us. From Coke Studio showing up at music festivals across Europe to the launch of Jack Daniel’s & Coca-Cola RTD. Yet, amidst all the excitement, one of my absolute highlights has been witnessing the incredible journey of Coke Creations. We kicked things off with some stellar partnerships, bringing the likes of Rosalía and League of Legends into the family. But then we asked ourselves: "How do we take this to the next level?" Enter: AI.    Coca-Cola 3000 Zero Sugar is a collaboration with AI that took the digital transformation playbook and blended it with the human touch that defines our business. When consumers scanned the on-pack QR code, they found themselves in the Coca-Cola Creations Hub – a futuristic twist to our current reality.    The heart of Coke Creations has always been about bringing fresh expressions to the Coca-Cola brand through collaboration, creativity and connection. Each surprise drop, inspired by music, gaming, sports and other passion points, embodies our "Real Magic" philosophy with limited-edition flavours, unique designs and immersive experiences.    Now in its second year, our Coke Creations team are consistently pushing creative boundaries, delivering campaigns and experiences that are truly once-in-a-lifetime.    But we’re not stopping there – watch this space for more to come in 2024.    #CocaColaEurope  #CokeCreations #AI #LifeatCoke 

🚀 What a journey! After weeks of brainstorming, my incredible team (Hugo Pecero Pérez, Li Yang, Núria Sánchez Guitart, and myself) finally reached the finish line of the Coca-Cola D&AD New Blood challenge. Initially, we tackled the "dirt is good" brief, following Fadi Dada guide. While his insights were valuable for setting the groundwork, they didn't quite click for our project. But hey, that's part of the process - sometimes you need to pivot and adjust your strategy. So, we shifted gears and dove into The Coca-Cola Company brief itself. This path offered more clarity but still presented its challenges. We started by pinpointing the struggles faced by Gen Z, then crafted a solution we believed resonated with them. 🎯 One key takeaway from this experience? Having a phenomenal team by your side makes all the difference. It's inevitable to encounter hurdles, but with a supportive group, you can overcome them. I'm incredibly fortunate to have collaborated with this amazing bunch. We've shared countless laughs and moments of determination throughout this project. Because, as they say, what doesn't kill you makes you stronger! 💪🏻 Here's a sneak peek at our final proposal – we're truly proud of the outcome (to be honest)! Let us know what you think! 👀 #DandADNewBlood #Marketing #CocaCola #NewBloodAwards #MonlauFP

In today's agency world, collaboration is key. A special thank you to Simon Kindler and Stefanie Kalla from HYVE (and Maike Buhr for the connection). Your creativity 🎨 and skills made the workshop special and showed the power of working together. Our set up with HYVE Innovate GmbH was a perfect example of how teamwork can bring visible change in business. As we look back at this workshop, we want to ask others: Is your agency open to work with others on projects? What's your experience in innovation management? #CreativeCollaboration #TeamSetup #togetherWEinnovate #change #HYVE #bubblesncloudsGmbH

How should we begin to rethink brand communication without stereotypes? 🤔 Brands should contemplate the inclusion of underrepresented segments in advertising and do so in a way that these groups take on a more prominent role, without falling into negative stereotypes that could impact their reputation. A very good example is the commercial ”Cheers to All” portrays in a commercial the different consumption situations in which men and women are served the wrong drink. A Heineken® for him and a cocktail for her when, in reality, they've ordered the opposite. The campaign highlights the stereotypes and even prejudices that are present in society every day in small gestures like choosing a drink. The HEINEKEN Company wanted to remind people around the world that everyone should feel free to enjoy the drink they prefer Do you want to recommend the audience another commercial where minorities are addressed in an intelligent way? Share them with us!👇 #womenownedmedia #advertising #publishing