Tyler Simpson’s Post

"Don't ask if your dreams are crazy. Ask if they're crazy enough." Nike took a real, actual stand when it stood by controversial football player Colin Kaepernick in a powerful tweet and a subsequent two-minute film featuring the message, "Believe in something, even if it means sacrificing everything". From controversy to visibility! Nike's bold move amplified brand presence globally. "Just Do It, no matter the cost. Kaepernick's story empowered a movement. Share your thoughts on Nike's journey below! #nike #justdoit #ad #campaign #famestory #brand #viral #blacklivesmatter #nkieshoes #legacy #nikefootball #sports #athelete #JustDoItRevolution #CourageousChoice #NikeDebate #ViralImpact #NikeTalks #BrandImpact #NikeVisibility #EmpowerChange #JustDoItLegacy

Nike's latest campaign with Sabrina Ionescu exemplifies how a brand can transcend products and inspire greatness in all of us. Discover the 3 powerful lessons we've learned from this collaboration in this post by #Ipsos. #IpsosBrandSuccess #IpsosBrandCulture

Nike's latest campaign with Sabrina Ionescu exemplifies how a brand can transcend products and inspire greatness in all of us. Discover the 3 powerful lessons we've learned from this collaboration in this post by #Ipsos. #IpsosBrandSuccess #IpsosBrandCulture

🏃♂️ 𝗧𝗵𝗲 𝗦𝘁𝗼𝗿𝘆 𝗕𝗲𝗵𝗶𝗻𝗱 𝗡𝗶𝗸𝗲'𝘀 𝗜𝗰𝗼𝗻𝗶𝗰 "𝗝𝘂𝘀𝘁 𝗗𝗼 𝗜𝘁" 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 🏅 In the late 1980s, Nike was facing tough competition from Reebok and needed a game-changing strategy to reclaim its position. Enter Dan Wieden of Wieden+Kennedy, whose brilliant idea transformed Nike forever. Inspired by an unexpected source: the last words of a convicted murderer who faced execution, which were “Let’s do it”, Wieden coined the phrase "Just Do It." This simple yet powerful slogan was launched in 1988 and featured everyday athletes and famous sports figures alike. The first commercial starred 80-year-old marathoner Walt Stack, running across the Golden Gate Bridge and sharing his daily routine. "Just Do It" wasn’t just about elite athletes; it spoke to everyone striving to achieve their goals, big or small. The campaign resonated deeply, encouraging people to push their boundaries and embrace their potential. The impact was immediate and profound. "Just Do It" became a rallying cry for determination and achievement, propelling Nike to new heights and solidifying its brand identity. Today, it remains one of the most memorable and effective slogans in advertising history. https://lnkd.in/g_v2NW2y #Marketing #Branding #Advertising #Nike #JustDoIt #Innovation #Leadership #Inspiration #DanWieden #WiedenKennedy

Success as a dominant market leader universally seems to result in arrogance, loss of the corporate culture (& business lessons) responsible for original success, focus on short term profit at the expense of long term Strategy & Product, followed by decline as aggressive new competitors enter the market…

Nike's latest campaign with Sabrina Ionescu exemplifies how a brand can transcend products and inspire greatness in all of us. Discover the 3 powerful lessons we've learned from this collaboration in this post by #Ipsos. #IpsosBrandSuccess #IpsosBrandCulture

NIKE and Tiger Woods end their 27-year partnership. Loading up my sports feeds this morning, I didn't expect to read this. NIKE and Tiger have been among the most iconic sports partnerships ever; there is no debate. It's up there with a category-defining partnership like Michael Jordan was for NIKE in basketball. Those memorable moments are written into sports history, such as when Tiger chipped into the 16th hole of The Masters, with the NIKE branded ball beautifully perched on the hole before dropping in. To NIKE standing in full support of Tiger when his career went into turmoil with personal issues. The two have been ever present together since that first contract signed in 1996, worth $40m. Tiger signed deals worth over $200m at the peak of his powers. Over the next decade and more, Tiger dominated the sport, and NIKE was on that journey with him, redefining golf together, which took NIKE from a relatively small-time player in the golf world to a market leader. In recent years, the NIKE golf brand has struggled, where they've stopped selling certain product lines, and it's argued that Tiger Woods's appeal has fallen; he no longer has that selling power he used to. What's next for Tiger? Will he bring out his own clothing line? Sign with another competitor? Or turn up and do his thing, regardless of what he's wearing? #TigerWoods #NIKE #NikeGolf #GolfNews #golfbusiness

The products and services that the best brands offer are a result of what they believe. Nike has a great purpose - "To move the world forward through the power of sport – breaking barriers and building community to change the game for all." 👉 The products are a reflection of this belief #brand #brandstrategy

https://lnkd.in/g4zrQvXH In 2012, when Adidas clinched the Olympic spotlight, Nike launched its 'Find Your Greatness' campaign—a marketing symphony that celebrated everyday heroes. The narrative: Greatness isn't a rarefied state; it's an inclusive journey, accessible to all who dare to strive. 🏃����✨ This masterstroke redefined achievement, shifting focus from podiums to personal battles, with ads that spanned the globe to spotlight real people's triumphs. As revenues soared by 7%, with a 10% hike in North America alone, Nike's campaign not only countered its rival but created a legacy of inspiration. 💡📈 Let's discuss how such campaigns redefine brand greatness by resonating with the human spirit. #FindYourGreatness #NikeMarketing #BrandLegacy #InclusiveExcellence

Nike's latest campaign with Sabrina Ionescu exemplifies how a brand can transcend products and inspire greatness in all of us. Discover the 3 powerful lessons we've learned from this collaboration in this post by #Ipsos. #IpsosBrandSuccess #IpsosBrandCulture