Tyler Simpson’s Post

O-S-C-A-R is up for S-A-L-E. "Oh, I wish I were an Oscar Mayer Wiener..." hold that thought as Kraft Heinz seeks to sell Oscar Mayer. No word yet on whether condiments will be included, but the big maker of hot dogs, cold cuts and bacon is facing declining sales as consumer look for healthier options. Now I could make the wurst hot dog joke, but a proposed sale of Oscar Meyer would rake in a lot of bacon to the tune of $5 billion. The potential exploration of extra relish and a sale doesn't come as a surprise given the shift by consumers towards healthier options. That shift has had food makers developing and launching lower sodium and sugar products as well as marketing them as such. Less hatin', more faux bacon. Unfortunately for Oscar Meyer, consumers have embraced more vegan and plant-based options. While bacon goes with everything, demand for pork in the U.S. is down 9% from 20 years ago. And cold cuts haven't been immune either from changing dietary habits. Loaded with saturated fat, sodium and nitrates all while being short on protein, prepackaged cold cuts aren't exactly the poster child for the American Heart Association. My Bologna has a first name, it's O-S-C-A-R. My bologna has a second name, It's M-A-Y-E-R. Oh I love to eat it everyday...unfortunately, those days are as likely as the Wienermobile parking in your driveway https://lnkd.in/gfBqtChN #kraftheinz #oscarmeyer #health #business #consumers #food

🍺In 2020, Budweiser essentially dominated the American domestic beer market 🍻, with sales of the brand amounting to $6.5 billion! This iconic brand was under the ownership of AB InBev, who also held Michelob💰. The dominance was so strong that the combined sales of Budweiser and Michelob surpassed the sales of the rest of the top 10 beer brands combined💥. 🍺What's your favorite beer? 📊More insights and charts: https://lnkd.in/eWeb88as #drinks #beer #data #dataviz #datavisualisation #datavisualization

In the world of lip balms, brands like Chapstick, Blistex, and Burt's Bees have mastered the art of flavour, with cherry, mint, and vanilla bean being fan favourites. But sometimes, even popular flavours don't guarantee success in the lip balm industry. 🧀👎 In 2005, Frito-Lay, a PepsiCo subsidiary, learned this lesson when they tried to launch a Cheetos-flavoured lip balm. Despite Cheetos' long-standing popularity as a snack, the lip balm didn't resonate with consumers. 💡The takeaway? Test your ideas before committing to significant investments. #innovation #leadership #csuite

NOT!!! Oscar Mayer is traipsing into plant-based territory with the launch of Oscar Mayer NotHotDogs and NotSausages, rolling out to US retailers in late 2024. The brand formed The Kraft Heinz Not Company in 2022 to combine Kraft Heinz’s portfolio with Chilean food technologist NotCo. What do you think? Will you be trying a NotHotDog? Where is the plant-based trend headed next? #plantbasedfood #plantbasedmeat #oscarmayer #marketingtrends #trends2024

I always tell people, even if you don't know Conagra, you know our brands. There is no way you don't have at least one of our products in your pantry or fridge. And everyone has a connection to us. I walked in the door last year and learned Conagra produces *MY* bbq sauce (Open Pit). I have at least 4 bottles in my pantry so I can make my BBQ chicken which then leads to BBQ rice and BBQ mac and cheese... yum... Anyway, if you love food, take a look at the video below and consider making Conagra the next destination in your career journey. #destinationconagra

🥫🍗 In a whimsical ode to culinary innovation, Kraft Heinz has unveiled its latest masterpiece: a gravy ad that boldly proclaims gravy as the new ketchup. Capturing attention with its controversial claim, Heinz invites viewers into a world where gravy reigns supreme, challenging the status quo of condiments. While a longstanding product, the approach from Heinz is fresh — with its ketchup usually taking center stage. Thankfully, the ad deploys a killer combo of distinctive Heinz assets to ensure it's unmistakable. What do you think? Share your thoughts in the comments below! 👇👇👇

In the world of lip balms, brands like Chapstick, Blistex, and Burt's Bees have mastered the art of flavour, with cherry, mint, and vanilla bean being fan favourites. But sometimes, even popular flavours don't guarantee success in the lip balm industry. 🧀👎 In 2005, Frito-Lay, a PepsiCo subsidiary, learned this lesson when they tried to launch a Cheetos-flavoured lip balm. Despite Cheetos' long-standing popularity as a snack, the lip balm didn't resonate with consumers. 💡The takeaway? Test your ideas before committing to significant investments. #innovation #leadership #csuite

In the world of lip balms, brands like Chapstick, Blistex, and Burt's Bees have mastered the art of flavour, with cherry, mint, and vanilla bean being fan favourites. But sometimes, even popular flavours don't guarantee success in the lip balm industry. 🧀👎 In 2005, Frito-Lay, a PepsiCo subsidiary, learned this lesson when they tried to launch a Cheetos-flavoured lip balm. Despite Cheetos' long-standing popularity as a snack, the lip balm didn't resonate with consumers. 💡The takeaway? Test your ideas before committing to significant investments. #innovation #leadership #csuite

Following my earlier post about the Fiesta Latina at Walkers Snack Foods, Coventry, here's the video

🟢HASHTING IN THE WILD🟢 Yesterday Amie Jackman, James Elsworth and I were out doing some "Market Research" when we stumbled across the latest Poretti campaign that the team has been working on. As a brand, your marketing touchpoints for conversion are EVERYWHERE. This is a pure example of how to win new customers at the point of consideration and one of the most effective ways to win the "first drink of the night" in this sector. Did we only have 1 Poretti? absolutely not, did we have any other brand of beer after redeeming one for free? absolutely not. If you aren't sure if your brand is making the most of all marketing touch points drop me a message and let's find out together! Hashting Carlsberg Group #ontrade #marketing #beer #poretti #marketresearch