TV Week Events’ Post

FYI: Dentsu Forecasts 2024 Global Ad Spend To Grow By 4.6%, OOH To Increase by 4.4% (Dentsu): The 2024 dentsu Global Ad Spend Forecasts outlook indicates that in the digital space, retail media investments will accelerate the fastest with a 17.2% three-year CAGR, followed by paid social investments (12.3% three-year CAGR). Programmatic channels, which already account for more than 70% of digital ad spend, are also expected to continue growing by double-digits […] #DOOH #digitalbillboards #digitalsignage

Dentsu Forecasts 2024 Global Ad Spend To Grow By 4.6%, OOH To Increase by 4.4% (Dentsu): The 2024 dentsu Global Ad Spend Forecasts outlook indicates that in the digital space, retail media investments will accelerate the fastest with a 17.2% three-year CAGR, followed by paid social investments (12.3% three-year CAGR). Programmatic channels, which already account for more than 70% of digital ad spend, are also expected to continue growing by double-digits […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Dentsu Forecasts 2024 Global Ad Spend To Grow By 4.6%, OOH To Increase by 4.4% (Dentsu): The 2024 dentsu Global Ad Spend Forecasts outlook indicates that in the digital space, retail media investments will accelerate the fastest with a 17.2% three-year CAGR, followed by paid social investments (12.3% three-year CAGR). Programmatic channels, which already account for more than 70% of digital ad spend, are also expected to continue growing by double-digits […] #DOOH #digitalbillboards #digitalsignage

🌏 🎉 Massive day. IPG Mediabrands// KINESSO and Adelaide are announcing a new, global partnership! 🎉 🌎 This is a huge validation of the fantastic work we've done with IPG over the past 4 years, proving the clear value that AU provides in terms of driving outcomes for their clients. This partnership means: ✅ All IPG Mediabrands agencies now have access to Adelaide's attention data across all channels - that includes UM Worldwide, Initiative, Mediahub Worldwide, Reprise Digital and more! ✅ Adelaide AU data will be used to enhance media planning and attention measurement for campaigns across channels that include Linear TV, CTV, OLV, audio, DOOH, programmatic and social ✅ KINESSO-curated, Adelaide high-attention auction packages are now easily accessible for IPG Mediabrands agencies through leading SSPs like Sharethrough, PubMatic, Index Exchange, OpenX... ✅ Access to Adelaide's newly announced "Flight Control" attention-based planning tool #attention #attentioneconomy #adelaidemetrics #IPG https://lnkd.in/dVgaX9ST

From working in the mail room at Zenith Media to CEO of KIBS Media, KI has found his calling. KIBS Media is an advertising collective, comprised of ex-agency employees with at least 15 years experience in the industry. During the pandemic, KI started reaching out to former coworkers and found many experiencing the same problem- red tape and internal processes were slowing down client campaigns. Frustrated, they finally had enough in 2023 and decided to approach our clients with a new way of doing advertising. By going small, we can cut out the processes that don't work, like hourly billing, slow approval processes and more. Gone are the days that we send a campaign for approval, then get told to change everything and start again. As a collective, we all work to strategize, execute and report for each individual client and their campaign, ensuring client success, not an internal team's opinion of success. This allows our employees to actively seek the most efficient campaigns so our clients win. At the end of the day, awards are great, but we really just want to see our hard work out there in the real world- a client campaign on a billboard when we drive, or a fun CTV ad on a streamed show. Follow along on our journey, and keep tabs on our careers page if you are a seasoned ad vet. www.kibsmedia.com #advertising #marketing #advertisingstrategy #meetthefounder #smallbusiness #shopsmall #entrepeneur #ads #ad #ctv #ott #ooh #dooh #programmatic #nativeads

FYI: Dentsu Forecasts 2024 Global Ad Spend To Grow By 4.6%, OOH To Increase by 4.4% (Dentsu): The 2024 dentsu Global Ad Spend Forecasts outlook indicates that in the digital space, retail media investments will accelerate the fastest with a 17.2% three-year CAGR, followed by paid social investments (12.3% three-year CAGR). Programmatic channels, which already account for more than 70% of digital ad spend, are also expected to continue growing by double-digits […] #DOOH #digitalbillboards #digitalsignage

Netflix has made ad measurement a top priority, and will build on a recent partnership with Nielsen in the US to offer similar capabilities to partners in other countries. Nielsen announced on October 2nd that it was officially launching ad measurement in the US for Netflix's ad-supported plan, via its Nielsen ONE Ads solution. The launch taps a direct integration with Netflix's first-party data and Nielsen's representative panel for comprehensive cross-platform deduplicated metrics, allowing advertisers to validate ad performance, inclusive of co-viewing metrics. Nielsen will capture 15- and 30-second pre-roll and mid-roll monetizable ads across CTV, desktop and mobile platforms, and its GM, Audience Measurement Ameneh Atai said of the partnership: 'As the linear television and digital worlds collide, the need for harmonized, comparable metrics continues to grow. With Nielsen ONE Ads, we are providing Netflix advertisers the flexibility and simplicity to measure ad performance amid a rapidly evolving landscape'.

ICYMI: Dentsu Forecasts 2024 Global Ad Spend To Grow By 4.6%, OOH To Increase by 4.4% (Dentsu): The 2024 dentsu Global Ad Spend Forecasts outlook indicates that in the digital space, retail media investments will accelerate the fastest with a 17.2% three-year CAGR, followed by paid social investments (12.3% three-year CAGR). Programmatic channels, which already account for more than 70% of digital ad spend, are also expected to continue growing by double-digits […] #DOOH #digitalbillboards #digitalsignage

Discover how you can overcome the measurement challenges of #CTV and unlock its full potential for effective advertising. Our SVP – Strategy, Karan Anand shares his perspective in this insightful article on BestMediaInfo https://lnkd.in/d6yqZR_m   #OTT #advertisingstrategy #ROI IPG Mediabrands India IPG Mediabrands IPG Mediabrands APAC

Amy Leifer, Chief Advertising Sales Officer at DIRECTV Advertising highlighted a series of strategies for buyers to hone in on to see success in an ever-changing ecosystem. 1️⃣ Before investing in premium video, advertisers should distinguish what inventory resonates most with their unique audience and ensure that what they’re buying is fully transparent and brand-safe. 2️⃣ Strike the perfect harmony between contextual and audience-targeted solutions to maximize advertising efforts and prepare for life after third-party cookies. 3️⃣ Programmatic holds the key to enabling holistic buying and making linear TV and digital look and feel the same across the board. 4️⃣ Leverage opportunities like ad innovation and addressability, to better engage with audiences and maximize reach across CTV and linear. For a more detailed view check out the full article. 🔗👉 https://bit.ly/4cd0kVB #BrandSafety #ConnectedTV #cookies #CTV #BuySide #audiencetargeting #Contextual #ROI #Streaming