Tusker’s Post

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October's Buzz is out and this month's HR column is - Tips for a Successful New Hire Orientation. If you would like to read about a specific topic - let me know! go2HR - the resource for people in tourism #CaribooBuzz #CaribooChilcotinCoast #HR

Caso de estudio: “Buying into the trend can make consumers momentarily feel connected to other consumers of the same product, or as if they’re ‘participating’ in society.” Comunidad, the key. Fragmentación Social → Necesidad de pertenecer a un grupo → los colores me representan → escojo un color → escojo una comunidad → cuanto más específico → más concreta y encontrable es mi comunidad.

It's November, so we're mentioning it - Christmas... As we ramp up towards the end of the year, we're here to help you get those last-minute audiences across the line. How about, 1,000 people who take down their decorations on Boxing Day? We can find this audience for you in less than 24 hours - which is arguably quicker than it takes people to de-Christmas their home. So, if you're up against the clock and looking for quality audiences at guaranteed prices, send us your quote today - https://lnkd.in/eBAZSabh We're also open to suggestions for any more great end-of-year audiences! Drop your ideas in the comments below 🎄 #Walr #MarketResearch

I love this stuff. Our deadlines are often brutally short. We work fast and very hard to help clients meet their objectives in a commercial world where the enterprise never sleeps. But we still manage to have some fun along the way :) #ambition #collaboration #excellence #madetopersuade #audiencefirst #highstakesstories #strategicstorytelling

STANLEY MUG & FIRE & PERFECT RESPONSE If you work in marketing or social media you're gonna love what Stanley's doing here. Woman posted video on TikTok 2 days ago showing the remnants of her car which was on fire. That video is at 60 million views right now. There is not a stronger endorsement that you could get for the Stanley mug. Funny story: even after the fire took place there, Stanley's cup had ice in it! Unless than a day later Stanley responds "we've never done this before and we'll probably never do it again. But we love to replace your vehicle" And that IS the perfect response! President Stanley gets on TikTok says "I'm so sorry what you've gone through. We're gonna send you Stanley but we're also gonna send you a new car". Stanley's gonna spend maybe 30-40 thousand dollars per car (or above? What do you think?), which they probably already made up in sales from the original video. But just from the sheer exposure that they get (this video is already at 18 million views within a day) and the insane goodwill that they're building - it is just excellent execution. This is how brands need to be using social! See Stanley's response https://lnkd.in/dqRsiayh What do you think about this case? #stanleymug #stanleycup #tiktokviral #tiktok #customerservice #brandonsocialmedia

Are you Team #CNY or #LNY? A longstanding debate over the usage of “Chinese New Year” versus “Lunar New Year” happens as people around the world are going to celebrate the holiday soon, with brands and celebrities coming under fire for using either phrase. Despite only a difference between the two words, how can a simple message be so controversial? Find out more at: https://lnkd.in/gnqPSdDu #newsgraphy #datajournalism #datavisualization #datavisualisation #dataviz #datastorytelling #chinesenewyear #lunarnewyear

Absence of face-to-face communication might become a big factor to evoke unpleasant thoughts & feelings. So, I totally agree with this quote and importance of email writing skills 📧 #EmailWriting #Communication

How is no one talking about the Taylor Swift, Gaslighter rosé on linkedin?? Check out this video, this is your future target market. Celebrities can play a huge roll in how consumers perceive alcohol.. duh! Somebody find a celebrity willing to go viral teaching the youth how to open a wine bottle. The bottle being used is going to be the next sold out wine.. If this is the average American consumer in their mid 20's, do they have the potential to be a collector in the future? If not them, than who? If what we are all working with is a generation coming to market who can't figure out the mechanics of a wine key, than I think we have a big marketing problem on our hands. https://lnkd.in/eJa4Sthn #swiftie #taylorswift #marketing #winebusiness #roseallday #wineeducation #influencermarketing #youtubemarketing #tiktokmarketing #celebritynews