Truman’s Post

Reflecting on Mark Badman and Professor Vilma Luon-Aho's podcast about digital media relations and coming across one of Stephen Waddington's posts on LinkedIn. On 'what news media means to Gen Z.'I saw that Media relations have shifted from conventional ways to digital channels. The transition involves integrating digital media with traditional media relations strategies to disseminate information through multiple channels including newsletters, journals, newspapers, and television. Social media has played a vital role in disseminating knowledge, especially among Generation Z, unlike the 1990s when information was mostly conveyed through television news and newspapers. News firms have refined their methods of presenting information to attract a broader audience on digital platforms, especially social media, leading to changes in the criterion for sharing information. Media relations involve the interaction between an organization, corporation, news media, and journalists, being a part of corporate communication. The agenda-setting theory is the most effective theoretical concept for explaining media relations. It highlights how the media influences which topics are perceived as important by the public. This theory enables journalists and media professionals to fulfil their duties by prioritizing topics that are crucial to society. Additionally, it can be utilized to analyze emerging media trends, public interests, and the influence of other media sources, such as social media, on public opinion and responses to various topics or issues. Agenda-setting is still important in digital media relations because of the media's ability to impact the significance given to different themes in society. Media relations may have negative consequences such as disinformation, which can impact stakeholders, organizations, and society by generating false news that makes them lose trust in news media. Another negative impact of media relations is information overload, which occurs when there is an excessive amount of information that makes it challenging for the audience to prioritize and share. Digital media relation has made communication more visible and easier to measure, news media is still important a source of information of what happen in the corporate world with the rise of new actors in the media world (influencer) that uses social media as a wheel to talk about cooperation #Digitamediarelation#leedbeckettuniversity https://lnkd.in/eZFr3ciH

Media Relations: Escape the Groundhog Day Loop   The classic movie, Groundhog Day has become embedded in our culture as a metaphor for being stuck in a loop, repeatedly doing the things that keep someone from getting ahead.    The comedy revolves around a cynical weatherman, Phil Connors (played by Bill Murray), who is stuck in Groundhog Day until he gains self-awareness and changes his ways.   These days, many organizations, depending on size, have media relations staff to share good news stories. However, a surprising number of otherwise savvy entities, continue to suffer from underdeveloped issues management and reactive media relations functions, which hurts them time and again.    Our PR team calls it, “Groundhog Day”, when we see the same otherwise competent organizations repeatedly make the same media relations mistakes that play out publicly in the most unpleasant way.    In the absence of strategic protocols and savvy media relations staff, an issue that should be a temporary blip can blossom into a big, bad problem, causing reputational or financial damage, and distracting organizations from focusing on their core services and products.    Other barriers to productive media relations include a lack of understanding, mistrust, fear, or even dislike of the press. This can lead to withholding information, perspective, and context that would help reporters get it right - or at least, accurately reflect your perspective.   Some don't return media inquiries and are then incensed when the reporting is missing facts and perspectives that would position them in a better light.   If any of this rings true, your organization could be stuck in the Groundhog Day loop. Reporters are neither your friend nor your enemy. They have a job to do and aren't going away. Believe it or not, there IS a way for your organization to be responsive and helpful while driving your narrative and without sharing confidential information.   Reactive media relations experts offer excellent insights, training, and processes that can arm your organization with the training, tools, confidence, and support needed to achieve better outcomes. Why not get out of the dreadful loop and welcome Groundhog Day as a hopeful sign that spring is on its way. #mediarelations #mediatraining #mediastrategy #mediaplanning #publicrelations #crisiscommunications

This is PR 101, but the same is true for content marketing: Make it about your products or brand, and your content will fall flat. Make it about your audience and their needs, and you’ll see results. #contentmarketing #PR

💥 PUBLIC RELATIONS PRO TIP: Media relations isn’t about getting reporters to write a story *your way*. That’s not how earned media works. Rather, it’s about providing reporters with the info & resources they need to write stories *their way*. In other words? It’s not about you. It’s about them, and the needs of their key audiences. And once you realize that you’ll start lowering barriers. Your pitches will start landing. Because you’re now focused on being of service to the media instead of expecting them to bend to your will. Don’t be myopic. You catch more flies with honey than with vinegar 🍯 This is the way ✊ #publicrelations #mediarelations

💥 PUBLIC RELATIONS PRO TIP: Media relations isn’t about getting reporters to write a story *your way*. That’s not how earned media works. Rather, it’s about providing reporters with the info & resources they need to write stories *their way*. In other words? It’s not about you. It’s about them, and the needs of their key audiences. And once you realize that you’ll start lowering barriers. Your pitches will start landing. Because you’re now focused on *being of service to the media* instead of expecting them to bend to your will. Huge distinction, yeah? This is the way ✊ #publicrelations #mediarelations

Ever wondered what's at the heart of public relations in Poland? Spoiler alert: It's media relations. 😅 While it might seem like an 'obvious' part of PR, its importance cannot be understated. The real magic happens in the way we communicate with journalists – turning this interaction into a powerful tool for brand promotion. But how do we do it? How do we transform simple cooperation with the media into a cornerstone of effective PR? 🚀🌍 We've got some secrets to share! Curious? We've even prepared a special video to bring these insights to life! ☕️ Plus, in our latest blog post, we dive deep into the golden rules of engaging with journalists. These aren't just theories; they're the strategies we use daily as a PR agency. This is also your chance to master the art of media relations in Poland and make your message heard far and wide. 📰 https://lnkd.in/dgtiPEws #AwesomePRgirls #PRinPoland #PRagency #PR #publicrelations #mediarelations

💥PUBLIC RELATIONS PRO TIP: Media relations isn’t about getting reporters to write a story *your way*. That’s not how earned media works 🙄 Rather, it’s about providing reporters with the info & resources they need to write stories *their way*. In other words? It’s not about you 🫵 It’s about them, and the needs of their key audiences. And once you realize that you’ll start lowering barriers. Your pitches will start landing. Because you’re now focused on *being of service to the media* instead of expecting them to bend to your will. Huge distinction, yeah? This is the way ✊ #publicrelations #mediarelations

Hey PR peeps: great advice on pitching news before the news breaks below 👇 As Sophia Atwell, MBA says: embargoed outreach done well removes guesswork and brings results!

In the words of David Wragg, “The true purpose of media relations is to enhance the reputation of an organization and its products, and to influence and inform the target audience.” This, he argued, is the cornerstone of effective media relations. As PR professionals, our goal transcends beyond the mere issuance of press releases or the accumulation of press coverage. Our mission is to strategically shape perceptions, build lasting relationships with stakeholders, and communicate the core values and innovations of our organization. We craft narratives that resonate, foster trust, and drive engagement. By doing so, we not only inform but also inspire our audience, leading to a robust and positive organizational image. US author and communications consultant Shel Holtz explains this further: ‘Contrary to the apparent belief of many observers, the role of an organizational media relations department is not to make the company look good in the press, nor is it to keep the company out of the newspapers . . . Ideally, the job of the media relations department is to help reporters and editors do their jobs. That objective is entirely consistent with the broader goal of public relations, which is to manage the relationship between the organization and its various constituent audiences What this means is that every interaction with the media is an opportunity to reinforce a brand's narrative and values. Do you agree? #MediaRelations #PublicRelations #BrandReputation #StrategicCommunication

Sophia Atwell, MBA tackles the challenging #PR subject of how to pitch under embargo. Too often brands and their PR teams publish a release over a wire and expect media coverage, a strategy that usually falls woefully short. Sophia is one of FischTank's many media relations experts, and dives into nuances around: ✅ Establishing embargo terms ✅ Customizing messaging ✅ Conducting transparent (key word!) and direct media outreach and engagement with prominent #journalists ✅ The importance of assets like press releases, photos and data ✅ How to follow up appropriately with the right journalists ✅ Why you must monitor closely before and after the announcement occurs Do you have an opinion about pitching under embargo? Let us know in the comments 👇 https://lnkd.in/e9STyKkD #mediarelations #publicrelations #media